Yeah,
Looks to me as a lot of lens flare effects, Glows, and maybe rotoscopeing combined with compositing.
And the earth effect looks like he just used cc Sphere and some more lens flare.
From what I saw it does not look that difficult. Play with the lens flare and you can make a lot more then just the cheezy lens flare.
Ben
I got the hottest beats and the softest fur.