I went thru this a lot in my mind. Why would Apple do the things that they do?
My guess is that there is some philosophy behind the design that may be way ahead of the curve in terms of being based on working on devices that aren’t desktops. The interaction assumptions may be based on the idea that you may be working with touch based interaction as opposed to mouse and keyboard.
Why would they jettison all the hardware and infrastructure? They may be thinking that a lot more processing will happen in the cloud or at least WAN.
All these things they won’t ever divulge on a road map because their corporate culture doesn’t allow it.
And in the short term the pro video market was a tiny niche for profit with a high cost for support.
Basically they have along term view that says it will be cheaper to recover customers in the long term rather than migrate and support them over the transition….
What we know as Pro video today is already changing blindly fast and won’t look remotely the same in 10 years.
That’s my best speculation any way (with no inside knowledge).
Alex Udell
Editing, Motion Graphics, and Visual FX