[Aindreas Gallagher]

[Ryan Holmes] “People seem to be very confused over how it works, how much it costs, and if they have other options. I think Adobe needs to be more clear about this. Maybe put up a page showing cost breakdowns between the Cloud and traditional disc based ownership?”

Yes. Even a google style comic breakdown even. There is a potential for herd FUD here, and that would be bad.

I’m guilty of not reading the basic offering as well – there is thread below where it’s mentioned that a 12 month pre-pay would be less of a freakout – I blabbed on about how that would be a great hypothetical idea at length.

annnd then there’s this:
“You can. You can buy 3 or 12 month pre-paid memberships. You should probably read more about it on Adobe’s page. It would answer many of your questions”

it would be a pretty neat idea if adobe did a moron’s (my) guide that shows the variety of offerings they’re putting in place.

But bar anything else, I swear- I would actually edit in PPro 7 tomorrow if I could. it looks fundamentally minted. from FCP7 you feel you could basically edit quite sweetly tomorrow off this demo alone: https://vimeo.com/63091543
seriously tho – you could.

Also, and I just watched this today, but: hello to you, my true ProRes timeline export friend, one minute spot exported in under 10 seconds
: https://vimeo.com/62438789

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

[Petros Kolyvas] “it seems Adobe wants $70/month per user of the cloud on a yearly basis”

where do you get that figure?

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

[Richard Cardonna] “Maybe if we could prepay for the year it might workout specially for those who upgrade everyear. “

that makes a fair ton of sense – if they are utterly determined to go software as service – bulk forward payment kind of gets to the nub of, and answers, a freelance editor’s insecurity – its the equivalent of buying an underground season ticket.
You can just stop thinking about it for a year?

basically i want to know that I have secured operation of the software in a cash payment over a reasonable horizon.
The essential feeling of my entire livelihood suite being dependent on a successful bank call every single month in perpituity would drive me a little mad I think.
Plus I bank with santander – they couldn’t butter bread apart from anything else

It would just feel precarious. I don’t think I could ever be totally comfortable with it – granted I’m paying more a month for the guardian, Empire, and vanity fair subscriptions on the ipad than I would be here… ahem – but it’s a psychological issue as much as anything.

Adobe allowing a one time 12 month pre-purchase of the subscription would lessen the freakout at going to subscription I think – or it goes like maintenance as the other guys have said. that would be dandy too.

Or, you know, they just let me upgrade to Production 7 for the three hundred odd quid as they have been to this point…

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

yes, of course. only in the case of FCPX mind you. fnar, and fnar a little more.

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

mezzanine codec behaviour looks to hold true – 60 second prores timeline goes out in under 10 seconds as a pro res master – the output rendering hit looks to be effectively gone. biggie of you’re long form I guess.

https://vimeo.com/62438789

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

[Joseph W. Bourke] “No one of them is going to kill the other; just push it forward.”

amen to that.

Also it might be my one true love – but FCPX’s clip native inspector architecture for audio channel enabling, and the native CC with power windows for masking – masking that runs like butter in HD on a bog standard imac with multiple effects – is just ridiculously powerful thinking on their part.

If that third party tracking data rumour stuff is true..

but it basically boils down to whether or not apple are willing to throw up their hands and re-introduce formally opaque complexity to software of this kind.

are they willing to publish paragraphs like this for instance:

https://provideocoalition.com/images/uploads/scott/ppro_next/PPro_Next_timeline-display-settings.jpg

that menu actually comprises current presets and the option to save a preset along with with other general actionable options.
Yes it’s a paragraph -but that is adobe directly working their asses off at break neck speed to get it in – and relying on a relationship.

that is adobe producing a range of statements and options to their editors – on a right click. Like any advanced software, it implies intimacy.
Asking the editor a number of questions about what the editor wants to happen at any moment in GUI or action terms.

I rather completely dig it. That is no way an impenetrable list – at all – given I’ve been at this for a while, it’s just a very nice menu.

the question is: are apple broadly happy where they are strategically, (and hey I suspect they are. they are rearing editors no matter what anyone says)
but – if not,
are they willing to get back, to some degree into the weeds, as they view it, with that kind of expressed understood language back and forth? Software asking multiple questions?

It seems to me that apple have a problem insofar as they are unwilling to alter first apprehension simplicity of the software, because there was a possibly stroke of genius from jobs to simply demand fundamental legibility at the outset, with unlimited-ish feature complexity scaling on the quiet back end.
Mind you – God knows the guys at FCPX are trying it now.

As an idiot, I think there is possibly an issue with the single brick interface that the FCPX developers are banging up against, and – to be fair – the tilde key stuff seems like them trying to get out of the jail that Jobs – if the Ubilos first cut rumours are true – put them in.

anyone would be curious what short hand latitude given to the FCPX team would look like.

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

[David Cherniack] “Being a long term Premiere user (1.5 :)”

er, apologies bud – “god love you” sounds quite the johnny come lately on reflection 🙂

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

It’s the month of may dude.

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

I’m seriously down with this release – bar ranting on here, in terms of jobs, I’ve been sitting in my nappie with FCP7 pretty much the entire time to now.

but I’m going with 7, and all the million little headaches that will arise – 7 is take FCP off the metaphorical dock time for me. I’m just kind of incredibly curious to get into it.

(As an aside – Did you read the adobe dude about the project interplay? – its not multiple projects – but you can dive into other active users live projects, scrub their footage, basically pick things out at will for yourself? Their project contents even dynamically update in your media browser – the whole enchilada. no duplicate master clips either. In small interplay groups, going from edit guys to mograph guys and back – that’s rather a communications workflow biggie.
I can flat out see a host of work cases for that kind of thing in the design editing hand off world.)

They worked their asses off on 7, there’s just a million things done.

I like 6, I’ve gotten to know 6 pretty well, but 7 just looks fundamentally right somehow to my head. I’d ditch FCP tomorrow if I had it. flat fact.

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

Lets be fair- it’s come a country mile. that 7 update list goes on for quite a very long way.

(The AE cinema 4D pipeline integration I found pretty much shocking as well. Given they also threw in a decently functioning Cinema 4D for kicks as well)

I really wasn’t kidding below: I want to edit in 7. Exactly as soon as it comes out, that is my primary editor. That actually is the end of FCP for me.
I was nearly fibbing up until now, but that release genuinely does do it for me personally.

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics