[Aindreas Gallagher]

you make good points there but –

[Nikolas Bäurle] “adding transitions takes one or two steps more in X than Legacy, not a big deal. In the secondary you turn the clips into a storyline and your good to go.”

the fact is you have to change editing modality to allow dissolves. that’s weird. do you know? I think the audio component requires way too much pre-preparation to make it workable, you’re right that tracked timelines can be messy – but there is implicit order presented as a basic, easily intelligible visible framework. X offers no such logical framework – just a demand that you pre-tag the hell out of every audio object entering the timeline. Also the video rules apple dreamed up can verge on arbitrary, like in the instance above.

totally get that you can get very fond of the app tho – plenty have. plus the points I’m making there are pre-cambrian they are so old, and have been hashed out a million, million times here – so a bit redundant really!

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[Aindreas Gallagher]

[Charlie Austin] “as they, we, ever so slowly decline into irrelevance. Remember the Music industry? “

but charlie – TV, broadcast, media whatever – its expanding, look at netflix for god’s sake, or where youtube and amazon are going – and in its case torrenting is shown to be a multiplier

you’re making a pretty weird argument and I don’t think it accurately represents where things are going?

but leaving that aside, I wouldn’t care if X was looking like a winner – I’d knuckle under and start wading in properly, but its not.

I’d be really really happy if premiere won, but shantanyu narayen just shafted its chances of broad adoption.

So its going to be a lot of avid. Avid is now officially unavoidable. The one package, coming from FCP – that you now know you absolutely have to learn, is avid.

Premiere comes second, and X is for sole operators who dig it and the curious with spare time.
After ten years of steady broadening and democratising of the skills base under FCP, this is not the ideal result for anyone. Except of course for the – arse plugged in the chair for the last twenty years – Avid editors, who we had completely on the rack, they are laughing like braying donkeys and marvelling at the fact that they just got tabs and audio keyframes or something. the fatuous morons.

we nearly had them charlie. they were on the run. Now its middle aged Avid dicks crowing about their clapped out software as far as the eye can see.

thanks universe, thanks for nothing.

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[Aindreas Gallagher]

[Charlie Austin] “I’m tellin ya man, once it clicks, it’s pretty sweet.”

I get you – I am the only person I know who actually paid for it, and has executed spots in it. This is only one town mind you.

[Charlie Austin] “I’ll agree it’s hard to get used to coming from decades of doing it pretty much the same in all NLE’s.”

I think you’re missing the point. FCP was one of the more forcefully democratising things I’ve ever seen in pro software?
An incredibly broad range of people grew to understand it? – artists, mo-graph, journos, just an incredible host of people.

But apple really did ditch that -and so, as we all feel FCP classic finally close down across the industry –
feel every site go cold – have apple served these artists well?

Or were apple, possibly stupid gits who got high on their own supply?
And in the process destroyed a nascent democratisation of editing because they were egotistical morons who couldn’t see the sunshine in front of their face?

Charlie – it’s avid as far as the eye can see now. That is the end result, and I am practising nesting effects for god’s sake.
we are left with avid, because the clients are left hearing about avid. the horror.

I’m not joking – on one level – X is just the stupidest, most destructive software ever put to market. forget the merits – its a bombsite.

[Charlie Austin] “Anyone who knows X could sit down in front of it, and in 10 seconds figure out what everything in that timeline is. “

well, yes charlie.

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[Aindreas Gallagher]

[Brett Sherman] “combine to speed up the finding that needle in the haystack.”

for sure – no question. As plenty of people have said – apple cracked a ton of things in X.
You’d just wonder if they didn’t over-do it in the end, in horse and water terms.

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[Aindreas Gallagher]

[Nikolas Bäurle] “In my opinion roles are faster than tracks. “

I’m not sure the two things are comparable. One demands a tagging process to impose order, the other actually is extant order you walk into.
I’m OK with that distinction being discarded with bins v tagging –
-but I still think the way X forces you to pre-construct timeline audio order via pre-tagging is a bag of unnecessary cats.
Timeline functioning order is not supposed to require meticulous preparation.

the timeline, to argue, is supposed to formally set the absolute minimum number of clearly delineated rules possible.You know, like that dude occam with his razor. It enforces broadly understood logic of operation for any scenario.

I don’t think the FCPX timeline of primary, secondary, connected, roles, you can make a dissolve, you can’t make a dissolve now etc…
quite succeeds in that task.

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[Aindreas Gallagher]

Ok – I *have actually tried it out on a few fairly low key corpo pieces where I got a drive handed to me –
I haven’t really put enough real time in, but I have been at it for a while off and on – I think interrogating the footage is actually faster?
simply because they’ve short circuited double click stamping a clip into the source – I’m not kidding – just that alone.
skimming and tagging across the material feels pretty accelerated.

My problem is still the enforced, from mars (for current editors) timeline vocabulary/methodology Apple decided on.
It’s still just in too much of a bubble. I get that if you grok it you reap rewards –

but, and for the millionth time, there is the issue that pretty much no one (yes bar the BBC doc guy) is employing it my way.

ESPN london shut today – I took a photo leaving the suite – BT taking over the sport, in their setup, have gone for twenty avid suites. Four for promos.
ESPN was pure FCP.

Hogarth went PPro, W&K are going avid – there is genuinely some great stuff there in FCPX,
but the problem is that apple are still dancing nearly completely by themselves .

You just cannot get paid to cut in X. not corpo, not broadcast, not anything here. Ronny Courtens can speak differently to parts of the EU tho. there are pockets.
Established shop owning editors, of which there are many here, can make their own choices entirely.

but that’s my broad problem with apple’s editing system. Its not FCP, and its not in the environment early FCP was in.
There is no buy in so far.
It’s very very hard to see this software as some unseen early 2000’s pro editing up and comer.

If things changes, watch me recant.

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[Aindreas Gallagher]

sure, it’s just – their only model now is subscription. Finding them giving the subscriptions away at the door for a photoshop conventions barely a few months into a new business model is maybe kind of surprising?

the had a very set, widely publicised, graded sell to their audience that was subscriptions of 40% off for a limited time, to find them now giving the software away to anyone who turns up at a convention in vegas this soon seems pretty weird. The 40% off is actually still ongoing. this move feels a little odd.

As you might say – 40% off is a promotion, giving it all away to anyone who turns up at a convention feels like something a little more full on?

I’m not overstating it, and, of course, just like you, I’m anti the specifics of the model and how they went about it…
the question would be, if its going gangbusters, would they be offering their only income source as a freebie this early?
Doesn’t it feel a little weird? In theory they’re dropping something like seven figures (that they may not have gotten I suppose).

Also, and apropos of nothing, but I find Scott Kelby’s schtick weighted pretty heavily towards the hard carny end of the paid training circus.

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[Aindreas Gallagher]

sure, but a few thousand here, a few thousand there, pretty soon it might look like massaging your subscription numbers when you’ve got Q4 public shareholder subscription targets.

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

[Aindreas Gallagher]

Joe, please come on – you know what a promotional giveaway is? 40% off.

You know what standing at the doors to a convention shouting “get your free Creative Cloud here! get your free Creative Cloud here!” is?

there’s certainly an argument to be made for it at least looking desperate.

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[Aindreas Gallagher]

joseph – I checked there, so its the “world’s largest” gathering of its kind, the attendee numbers run to the thousands, and adobe are giving every single one of them a year of CC at 600 dollars worth for nothing, simply for turning up. that’s not a promotion, thats giving stuff away to get subscriber numbers. Adobe will have dumped something in the region of a million bucks there.

tell me that doesn’t sound a little like someone working extremely hard to make subscriber numbers.

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