Aindreas Gallagher
Forum Replies Created
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jeremy, did you watch terence curren speaking about 4K at the prenab talk?
I found him pretty interesting? He made the point that the only people in a theatre that can perceive the difference between that and the current resolution would have to be sitting in around the front two rows, and in the home you would have to be sitting five feet away from a 65 inch screen.
what is the rationale for 4K again? to re-rack shots?
why is everyone buying the new gear, new storage, new throughput etc if the consumer can’t really see it and none of the broadcasters are anywhere near touching it? And no one gets to mention house of cards on netflix. Why is everyone getting railroaded into 4K?
Curren seems to suggest that its a dark manufacturer cabal conspiracy to stop asian panel manufacturers from going under?https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics
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yes. my verbose diatribes on rentier capitalism and the working man doubtless had a big impact on him alright.
https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics
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[Douglas K. Dempsey] “A lot of posting that goes on now is about that wall, “
super true, and I’m beyond unqualified to speak to it. I just like the notion of apple dragging its tail back into the smelly editors room.
I personally deep down thought they had a serious excess of the FCP7 install base. Quite a lot of people here did, as quoted.
Apple issued, in retrospect, as has been pointed out, some funny statements about numbers over the last few years. now we’ve got the number. it’s half the previous install base.they don’t seem to have the kind of audience they thought they would have setting out on this, for the software they chose to build for that base.
If the ultimate workplace for paid positions remains largely unchanged and tracked, then the wholly different methodology developed for an entirely broader and transformatively different target is…https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics
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[Steve Connor] “Well that proves it, FCPX is clearly aimed at the Prosumers because that bloke said so.
“well yes and no steve, they thought they could have their cake and eat it. I mean look at the adoption numbers – hilariously, whatever they thought they were going to achieve at the outset (and come on he was right there for 6 years. [*edit* – to be totally clear here: he was on the FCP software development team for over half a decade] – so seriously, do re-read that post)
they are nevertheless right back at square one, tending to our peculiar needs like a toe massage for a warty editor’s foot no?
https://www.youtube.com/watch?v=UPw-3e_pzqU
honestly when I dug up those quotes I did seriously get a giggle out of it. I mean listen to that:
“But things changed in 2006 and 2007. People were choosing their hardware and software based on format support, or specific features they needed. That’s boring. Apple doesn’t play that game. FCP X lets Apple move beyond the pro space, and sell to a much larger group looking for better tools.”
he was right there steve.
Apple bloody well did architect FCPX for a much broader base. and well, just, no in the end really. they’ve got around half their previous install base.
you wouldn’t say the entire five year exercise was total hubris and a titanic climb down resulting in a year spent painfully resurrecting the original project library container, but then again you wouldn’t exactly not say that either.
https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics
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[Douglas K. Dempsey] “But if you have “grown up in X” “
that’s got to be open to question now tho. If apple have managed to sell X to a number that equates to around half of their installed prior FCP base, after three years, then you’d wonder where exactly this new generation much broader spread of X editors is coming from. Basically apple don’t seem to have effected a much broader uptake. there is no grand new video literacy taking place with X.
to quote tim wilson there below:
The one part I still stand by is that this is a ridiculously low number. I guess they have to say SOMETHING, I’d be embarrassed to have this be the flag I was trying to fly under…. (although he qualified that to soothe ruffled feathers a bit but still)
and then again:
But “only” 1 million downloads in 3 years says to me that X hasn’t yet caused the massive market shift away from pro users that many had feared. I think the Venn diagram overlap of “X users” and “Hardcore Pro users” out that 1 million is pretty dang big.
you’d have to agree – basically that meme, that has been perpetuated on here for god knows how long, that X was reaching out and behind recalcitrant current pros to build an entirely new broader base for editing, a generation that would “grow up using X” as you say there, is kind of shot.
that might also explain apple jettisoning the imovie import new project buttons, and all the PR push going directly back into high end workflows.
In a way apple are having to fight on exactly the same turf that they said they were sick of in 2007.
I still remember this post from a guy who had worked on FCP for a half decade, explaining their move with X:
https://isachin.com/2011/06/30/why-apple-built-final-cut-pro-x/
choice quotes:
“Apple doesn’t care about the pro space”
“The pro market is too small for Apple to care about it. Instead of trying to get hundreds or even thousands of video professionals to buy new Macs, they can nail the pro-sumer market and sell to hobbyists like me.”
“I know how to use Final Cut Pro because I worked on it for 6 years, but for most people it’s just too complex.”
“things changed in 2006 and 2007. Serious competitors to Final Cut Pro came from Adobe, Pinnacle, Sony, and others. People were choosing their hardware and software based on format support, or specific features they needed. That’s boring. Apple doesn’t play that game.”
You would nearly spit out your tea laughing at those quotes considering where apple have ended up with X in terms of numbers and “format support”.https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics
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pretty royal spread of claim chowder there franz.
https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics
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[Steve Connor] ” I’d have to say CC stands ABOVE FCP7 and Avid,”
I’m on my third project with it now, and I’m quite the half assed editor, but I’m still boggled at how fast it’s progressed.
again – I really cannot get past that implementation of the link to SG – I know I did a whole moron’s burble on that and everyone knows about the thing anyway – but just getting to play with it in the flesh was kind of mad. I even texted a mate to find out what a realistic day rate for a well trained colourist would be.you can get a good colourist for around 400 quid a day, and the three balls for a grand – also there have to be editors getting tooled up on it given how straightforward it is relative to davinci. there is a good argument that you cannot do without access to look up tables to properly handle dng material coming off the blackmagic or even the flat profile higher bit prores stuff. You get there with a lot less hassle off SG than you do with davinci. particularly if you start in premiere.
way more people could develop competence for those lut application operations with SG than are ever going to with davinci. not least because the whole issue of footage transport and handling is moot with SG. as long as you are in a ppro environment. I’m basically explaining this to myself here, and its all super obvious, but you’d feel there are some super good arguments for SG handling what has to be lots of DNG/flat 12bit prores material on the way. because it’s really not crazy complicated. if apple are making an 80/20 argument with X, you’d feel SG is making the same argument with high level finishing.
side note – media composer apparently has a hinky implementation of LUTs that happens in the bin and is supposed to be incredibly awkward in workflow terms.
[Steve Connor] “apart from it’s sharing capabilities”
al mooney nearly hinted to kanen flowers on the latest podcast that the project sharing component of anywhere would hit CC – presumably after a solid round of enterprise monetisation. you could nearly hear flowers kicking his shin.https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics
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steve connor is drinking whiskey from 6 every night I have reliably been told. He just stays really even tempered and types very neatly.
#AmItheonlyoneStuckEditingAtThisHour
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that’s my therapist steve. get your own.
https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics
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“unless it’s changed a lot from CS6, Premiere…”
You have no idea. Honestly. I own CS6 and there is no way I would settle for it, but premiere cc is a whole other ball game.
https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics