[Aindreas Gallagher]

[Chris Kenny] “On my 2007 MacBook Pro? No.”

what the h–l kind of software are you thinking of chris? are we all to dance a money jig to have any efficacy expressing our basic cut in a four year cycle?

its slicing video chris – it may not be halving a paragraph in MS word, but by god, its not unwrapping a UV mesh in max either.

Its an edit decision Chris. Thats all it is. It doesn’t take 46 cores to note a decision point in a standing video asset.

Apple have grotesquely twisted necessary horsepower into every inch of this thing.

besides its other failings – it is not an honest endevour.

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[Aindreas Gallagher]

[Chris Kenny] ” a decision to ship a UI that was less than ideally responsive on some currently deployed hardware makes a certain amount of sense. Apple did the exact same thing with the initial release of OS X.”

I’ll let other people rip that one apart as they choose.

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[Aindreas Gallagher]

[Chris Kenny] “it’s why we are arguing so hard – we’re screaming around this thing and the truth is it’s organised like iphoto, it presents imovie’s timeline, and the clip connections have no resonance or meaning really.”

Mean I know Chris, I took her out of context, but sure, selective quotations are seductive.

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[Aindreas Gallagher]

ah sure have a go chris. lets play. there are broader issues in this.

I might look twice at the blood vessels of the timeline, how alive that thing actually is beneath the stupid chrome, I might ask deep questions of a company that produces a form of interaction so hairs breadth dead to your hand in editing narrative, how stupid a company is to have clips half heavy in your hand, making moronic animations on their own time, i might really look long and hard at that company and wonder if they knew what the hell they were doing at all – if there was actual competence at all. I find the physicality of the timeline annoys me, and i find that those who got it thrown to them as a task – was it the itunes team? I find that I bear them no ill well, but it is a joke of the first order all this,

chris – for kicks – take FCP7, take this thing X – do you actually like how the clip feels in your hand now? I don’t.

do you think they have taken due care on that utterly critical issue?
Or have they covered it in core animation from head to toe and dunked it in disney goo? I rather do.

I do. not. respect. them for it.

I am sick to death of the arguments of professionalism. Professionalism means it is your bread, you live by your skill.
I barely do. It is not always schubert, hemingway, flann o’brien and roses, the point of professionalism in the creative arts is that you will go half a league to support anyone and anything – I’ve edited maritime video newsletters to the best of my ability -and they pay well. we do what we do. Professional relates to professionalism – I, personally, had amateur stupidity beaten out of me. therein lies my white hot anger with apple. their stupidity know no bounds, they think software is culture.

craft and skill is an expression of desire and application – we bloody well do not slap each others foreheads in joy when a software company tells us their new insight of our craft chris. Didn’t we have to learn it?
Apple should bloody well offer tools with some some care and grace. they should not gaily rip up mental models of worth and time, for reasons we barely understand, with damn near no word to anyone and barely a word since.

Apple are a living disgrace to have carried on like this.

so lets have that chat.

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[Aindreas Gallagher]

isn’t the event my sister’s wedding? isn’t that the default intellectual architecture? (I’m tagging all the barmitzvah, disneyland references in the manual in good reader on my ipad – its my mission) – but can we all not agree that we are sitting in marshy useless ground born out of the fact that the event is an historical dated occurrence in the specific users life?

that the application is directly geared towards them? that a place in time has an occurrence, the occurrence has a project, and you might reach back as an iphoto video user into summer of 09 to grab that special event reference moment? because you can? so you can see them? because it is your timeline?

We are scrabbling so awfully to grab meaning from the small moments in this application – anything that might make us think that it is larger than it is. but all the events are there, they are all there to be seen, its an iphoto library, that’s all we’re all looking at, that’s all it is.

look – this feels nihilistic, because it feels like a – throw up your hands moment – we are basically clinging to meta data and Apple’s super duper long term intentions for VA handling to convince ourselves that this is a professional application – it’s why we are arguing so hard – we’re screaming around this thing and the truth is it’s organised like iphoto, it presents imovie’s timeline, the clip connections have no resonance or meaning really.

God but why did they come to NAB?

Really though, why – why – did they do that?

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[Aindreas Gallagher]

[Chris Kenny] “Final Cut Express was always promoted this way, and the FCP X product replaces both FCP and FCE. I’m not sure why anyone would be surprised by the existence of this page.”

ah god. I was going to make a stockholm syndrome gag, but the autistic stuff back there from me was in bad taste – still tho chris, on some level, you’re dancing in a circle singing loudly with your fingers in your ears.

Apple just kneecapped the lot of us.

flat out – they did. they ripped the head off a ten year industry standard tool, threw in a steroid imovie, stepped back and set to watching what happens to the professional editing petri dish, watching whether their new pro-am cash crop would grow.

this is them gone awful as a company, with newly versailles intentions. If you are not the unwashed hordes heaving into their stores you would want to be careful, because it is a savagely self minded individualistic apple – they are not bound by any obligation, any market, or anyone’s livelihood.

I reckon it might well surprise Apple to discover the fine thread of perception they sit upon. Their products are great walled gardens with a fine house at the centre.

Bad king or good king – it’s still a king – issuing grand, briefly worded, email dictats to his people, considering issues of obscenity or the state of future editing.

Enough of this for God’s sake. the company is gone to egotistical rot.

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[Aindreas Gallagher]

yeah – i formally take back the autism crack – although maybe not the OCD thing, Jeffery Harrell had a go at the inability to simply make piles of things – I’m not saying its a well developed point, but that there cannot be a container before there is a word – tagging is a different beast to making sometimes loose piles of things, you feel a different kind of intent carefully assembling tags, I don’t personally feel I’m throwing things around as much.

I do know tagging is essentially best practise – I use it pretty thoroughly in google reader – outside of me thinking of mean hurtful things to say to apple software engineers – like that they are OCD asbergers types wrecking my editing application – yes thats right – my editing application and mine alone, it belongs to me! – outside of all that the tagging of everything and its mother in FCP rubs me wrong – but I have no real intellectual justification for that, its a purely personal thing.

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[Aindreas Gallagher]

yeah, I take it back – it doesn’t make whole hooting amounts of sense maybe.

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[Aindreas Gallagher]

I worked in tellyland too for about 12 years, still do on a per client basis – I’m pretty efficient – I think he’s kind of describing his own process of synthesising the edit, its not necessarily inefficient.
He just maybe resents the tagathon FCPX has become.

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[Aindreas Gallagher]

yeah, I know, I’m overstating it, and really the new tagging everything that moves thing evokes highly personal responses, but frankly chris, what is appropriate for your photo collection on “modern social networking/media platform” Facebook may not be appropriate as the sole organisational scheme for an editing system.

And it is an OCD asbergers type thing. Or at least OCD asbergers types are the ones who really relish it. That said walter murch colour codes the hell out of his wall cards so maybe he likes it. Wait – does walter murch use this thing?

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