WOW – Apple promotes how to switch from imovie to FCP

[Greg Burke]

Wow Just Wow what a major slap to the Face, let the boycott of all NEW apple Hardware and Software begin…

I wear many hats.
http://www.gregburkepost.com

[Andrew Richards]

Honestly, why is it a slap in the face? Is it a slap in the face to professional Photoshop users that Photoshop Elements files can be imported in to Photoshop CS5? Or likewise for Premiere CS5 importing projects from Premiere Elements?

Best,
Andy

[Greg Burke]

I let it go and then apple twist the knife more lol

I wear many hats.
http://www.gregburkepost.com

[Chris Kenny]

Final Cut Express was always promoted this way, and the FCP X product replaces both FCP and FCE. I’m not sure why anyone would be surprised by the existence of this page. (Which has been there since FCP X launched, by the way.)

—
Digital Workflow/Colorist, Nice Dissolve.

You should follow me on Twitter here. Or read our blog.

[Ben Starkey]

I for one am glad to see this web page up and running. It provides far more clarity and settles what little debate there was regarding who FCP X was designed for. I prefer clarity to agreement.

Ben Starkey
Colorist

[Aindreas Gallagher]

[Chris Kenny] “Final Cut Express was always promoted this way, and the FCP X product replaces both FCP and FCE. I’m not sure why anyone would be surprised by the existence of this page.”

ah god. I was going to make a stockholm syndrome gag, but the autistic stuff back there from me was in bad taste – still tho chris, on some level, you’re dancing in a circle singing loudly with your fingers in your ears.

Apple just kneecapped the lot of us.

flat out – they did. they ripped the head off a ten year industry standard tool, threw in a steroid imovie, stepped back and set to watching what happens to the professional editing petri dish, watching whether their new pro-am cash crop would grow.

this is them gone awful as a company, with newly versailles intentions. If you are not the unwashed hordes heaving into their stores you would want to be careful, because it is a savagely self minded individualistic apple – they are not bound by any obligation, any market, or anyone’s livelihood.

I reckon it might well surprise Apple to discover the fine thread of perception they sit upon. Their products are great walled gardens with a fine house at the centre.

Bad king or good king – it’s still a king – issuing grand, briefly worded, email dictats to his people, considering issues of obscenity or the state of future editing.

Enough of this for God’s sake. the company is gone to egotistical rot.

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics

[Chris Kenny]

Your post contains no criticism specific enough to actually respond to.

—
Digital Workflow/Colorist, Nice Dissolve.

You should follow me on Twitter here. Or read our blog.

[Nevin Styre]

I think it’s funny they were too lazy to take new interface screenshots of FCPX for this, like the average user cutting together their kid’s soccer game is going to jump into editing a professional car ad.

Also funny that they promote burning blu ray as a notable feature though no mac has ever shipped with a blu ray burner.

[Aindreas Gallagher]

ah sure have a go chris. lets play. there are broader issues in this.

I might look twice at the blood vessels of the timeline, how alive that thing actually is beneath the stupid chrome, I might ask deep questions of a company that produces a form of interaction so hairs breadth dead to your hand in editing narrative, how stupid a company is to have clips half heavy in your hand, making moronic animations on their own time, i might really look long and hard at that company and wonder if they knew what the hell they were doing at all – if there was actual competence at all. I find the physicality of the timeline annoys me, and i find that those who got it thrown to them as a task – was it the itunes team? I find that I bear them no ill well, but it is a joke of the first order all this,

chris – for kicks – take FCP7, take this thing X – do you actually like how the clip feels in your hand now? I don’t.

do you think they have taken due care on that utterly critical issue?
Or have they covered it in core animation from head to toe and dunked it in disney goo? I rather do.

I do. not. respect. them for it.

I am sick to death of the arguments of professionalism. Professionalism means it is your bread, you live by your skill.
I barely do. It is not always schubert, hemingway, flann o’brien and roses, the point of professionalism in the creative arts is that you will go half a league to support anyone and anything – I’ve edited maritime video newsletters to the best of my ability -and they pay well. we do what we do. Professional relates to professionalism – I, personally, had amateur stupidity beaten out of me. therein lies my white hot anger with apple. their stupidity know no bounds, they think software is culture.

craft and skill is an expression of desire and application – we bloody well do not slap each others foreheads in joy when a software company tells us their new insight of our craft chris. Didn’t we have to learn it?
Apple should bloody well offer tools with some some care and grace. they should not gaily rip up mental models of worth and time, for reasons we barely understand, with damn near no word to anyone and barely a word since.

Apple are a living disgrace to have carried on like this.

so lets have that chat.

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics

[Chris Kenny]

[Aindreas Gallagher] “I might look twice at the blood vessels of the timeline, how alive that thing actually is beneath the stupid chrome, I might ask deep questions of a company that produces a form of interaction so hairs breadth dead to your hand in editing narrative, how stupid a company is to have clips half heavy in your hand, making moronic animations on their own time, i might really look long and hard at that company and wonder if they knew what the hell they were doing at all – if there was actual competence at all. I find the physicality of the timeline annoys me, and i find that those who got it thrown to them as a task – was it the itunes team? I find that I bear them no ill well, but it is a joke of the first order all this, “

People said extremely similar things about the GUI animations in OS X. Or GUIs in generally, for that matter.

[Aindreas Gallagher] “chris – for kicks – take FCP7, take this thing X – do you actually like how the clip feels in your hand now? I don’t.”

On my 2007 MacBook Pro? No. On the Mac Pro in our online suite at work? Yes. I find the interface to be extremely fluid on sufficiently quick hardware.

When you consider that Apple was designing for the next 10 years, a decision to ship a UI that was less than ideally responsive on some currently deployed hardware makes a certain amount of sense. Apple did the exact same thing with the initial release of OS X.

—
Digital Workflow/Colorist, Nice Dissolve.

You should follow me on Twitter here. Or read our blog.