Aindreas Gallagher
Forum Replies Created
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Oh absolutely, opinion she be.
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
I’m making a supposition there Craig, not a crazily unreasonable one – I hedged it down to three to one as well.
It was sold and marketed to iMovie users – the reason they’re not moving into the professional sphere, although some may, is because they are prosumers buying a prosumer product marketed to them as such – as prosumers they are likely doing something else that pays them, there are lots of different jobs in the world.
It’s just a prosumer app FCPX – it’s never going to be anything else, it’s performing well as a prosumer app, aimed at regular iMovie users. That’s all this thing is. It doesn’t, in a certain sense, really have much to do with us.
It wasn’t intended to be a professional application – it’s a more advanced hobbyist tool grown out of iMovie. That’s all it is. It’s not going to stop being that.
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
Its a question of the actual market for this product. Craig Seeman did a calculation of the appstore sales for this software – it comes in at around half a million. I am going to say that 70-80% of the people typing in their apple IDs and pressing buy were consumers upgrading from iMovie.
That still leaves over one hundred thousand as a figure of paid editors buying it – that’s reasonable out of the gate.
Right – so if that is vaugely accurate the installed customer base for this software, by a factor of at least three to one, are consumers. that is who this software is largely being sold to.
The vast majority of FCP license holders were editors or post houses, but there is No Way that the majority of FCPX users aren’t graduating from iMovie.
Apple has made a new product for a prosumer audience – it is designed to monetise iMovie users going forward, its really easy to tell because out of the gate it was marketed to them, it was rich with consumer simplifications, and just tons of things we needed were dropped, along with the Studio and all the other software.
have a read of this again:
https://www.apple.com/finalcutpro/imovie-to-finalcutpro/
As an iMovie user, you’re already familiar with some features in Final Cut Pro X — such as skimming and the Magnetic Timeline — so you can start working right away.
I’m not being mean, but the deliberate grim insistence on avoiding the screamingly obvious with this software verges on Stockholm Syndrome.
You ask what I would think if a ton of things come back – customizable Gui, source monitor, functioning plug-in environment, stability, autosave that doesn’t fall over, a different colour corrector, less GUI chrome, tracks, better audio handling in the timeline, bins, sure it would be great if some or all of that came back, but the point is that Apple is not making this for us – the idea that one application can be simultaneously successful as a consumer/prosumer hand holding environment and a full featured, open, deep professional software environment is a lie. Sophistication and options engender necessary complexity. The primary market for this software – iMovie users, will not benefit from those kinds of changes and they are, inarguably, the primary market.
this application isn’t coming back to us – the things that will be added to it will be to build it out as a prosumer application. We’re never getting tracks, a persistent source monitor, the XML will stay buggy, underwritten with a four page manual due to their focus being elsewhere – probably advanced face recognition for your kid in the home movie or something like that – the sort of things an iMovie user would go wow! I want that stuff! – or whatever.
Mostly though I think its going to go mouldy, the professional user base, which never really began, is going to be formally declared dead in twelve to eighteen months of the software being completely ignored, at which point apple’s gambit is over, they didn’t somehow miraculously give the industry a lobotomy and convince them to go with a buggy, expanded imovie.
in a year/year and a half FCPX is professionally formally dead, this forum is long gone, and apple has a nice prosumer earner on the appstore that they can treat like pages or whatever – it’ll never have any relevance outside of the appstore and the consumer install base, its broadly ignored like pages, but they’re feeding it nicely to the consumer base and they’re making coin. Any pretence at development of this software for a professional base will be completely gone in 18 months, the top end goes back to Avid, everyone else goes to Premiere.
And that, children, is the story of how Apple completely destroyed FCP.
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
ha ha. you may really have a point there.
like if I’m the last one left screaming at it, I’ll be keeping it alive in a quantum hatred observer kind of way.
[Bill Davis] “Nothing insignificant or irrelevant can inspire such naked fear and hate. “
lord almighty I don’t fear it Bill – and hate may be the wrong word –
its software, it never set out to hurt anyone, what I do despise is the glib, hubristic, mercenary thinking behind this software.ten year plan for FCPX my ass. They set out and executed a strategy to make a fast, large prosumer buck off imovie users on the appstore.
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
[Bill Davis] “The problem is that there may be a huge and growing number of people – including myself – that feel it to be exceptionally useful and well designed.”
Bill, this software is a failed execution. failed – the general market determination of this software is not a huge debating issue.
this software is a laughing stock.
this is now a cupertino tomato throwing exercise.
this software does not exist professionally, I feel near guilty landing the easy blow now, and slightly confused at the true final death of apple as we had them.
because Its all dead Bill – there will never be any quirky second storyline saving the compound clip marker project bloat off the motion effect tutorial. have you seen the youtube views for Steve Martin and the guys on FCPX? its barely a couple of hundred people.
that’s never happening. its all dead – there is no FCPX, there wasn’t from day one. It’s completely dead.
[Bill Davis] “”apple’s best minds are on that thing – late nights and furrowed brows over the imovie+ thing they dumped on the appstore half a year ago, whole boardrooms filled with apple’s best and brightest pondering the unusability of it, the instability, failing autosave, the mutating file size, that rectangular colour corrector, that half of the critical plug in developers are locked out by the moron software the engineers made..”
I stand in awe of your singular ability to deploy your consciousness out into the minds of others and suss out their intents, feelings, and inner-most thoughts!
“they never cared bill, the software is dead. And they really don’t care what they did to it. either way, the software is dead for months now – dead. it never got into any of the pro-shops, the higher level is throwing out the entire existing FCP architecture – its done Bill. Its dead.
this software, and the minds behind it are a professional laughing stock.
they couldn’t punch their way out of a software paper bag. their project file mutates in size at a whim, their autosave fails repeatedly, their rectangular colour corrector will be a joke for the ages, their plug in architecture is for morons, they have destroyed video material footage selection by modelling it to GTD applications, probably because they were itunes software engineers on a weekend, the timeline metaphors are a stupid joke, the timeline interactivity zoom scaling is heart stoppingly bad, the animations for activity in the timeline are fingers on blackboard irritating – (no please show me dissolve positional transitions for every action – you moron – you obviously care nothing for the reality of my existence) OH NO WAIT – YOU ACTUALLY DON’T
THIS IS ACTUALLY A CASUAL VIDEO EDITING GAME. THIS REQUIRES THE VISUAL TRIGGERS OF ANGRY BIRDS.
REMEMBER? ITS MAGNETIC. FOR CASUAL GAMEPLAY.
https://www.apple.com/finalcutpro/imovie-to-finalcutpro/
the least we can do here Bill, is remind them that we fully understand what they, those utter morons, did to a century’s craft of editing..
..those facetious, self involved, apple employed, low grade morons.
[Bill Davis] ”
(And happy holidays, AG – sparing with you is easily as fun as greased javelina wrestling – if a bit more reminiscent of someone obsessed with this classic Titanic deck chairs as the iceberg of communications change relentlessly approaches. Peace to you and yours!)
“sincerest holidays to you Bill sir, there may be icebergs, but the Apple north pole is gone.
Apple, in our terms, are gone. But they kindly left craft acid in their wake.
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
[Bill Davis] “Totally finished software was what you needed for a golden master to send to the plant to press and box and put on the trucks.
With the App store, that’s all gone.”
GREAT!
“ayyye, we were fond of finished software when we drove trams and buggies.”
This isn’t a kindle spewed out to disinterested consumers – this is a directly tied market of professional practise: so you are arguing that the lack of physical delivery mechanisms suddenly absolves professional software vendors from any onus to provide workable software to paying professional customers? This given that the vendors are by nature symbiotic to the understood professional practise and performance of their market?
that is the argument here?
for gods sake please.
[Bill Davis] “- they can change every 5 minutes if there’s a good reason to do so.”
AAABSSOOLUUTELY – run and gun for sure there! there are nightly builds of FCPX coming through the appstore..
apple’s best minds are on that thing – late nights and furrowed brows over the imovie+ thing they dumped on the appstore half a year ago, whole boardrooms filled with apple’s best and brightest pondering the unusability of it, the instability, failing autosave, the mutating file size, that rectangular colour corrector, that half of the critical plug in developers are locked out by the moron software the engineers made..
Apple Are All Over This. Espressos at midnight over at infinite loop! Emergency stations!
On a fundamental level, Apple care less about FCPX than they do about how the SMS bubbles animate and transpose from a composed message to the message thread in iOS.
This software, outside of strategically growing a monetised imovie base, which it is designed to do in a five year horizon – outside of that?
the editing software, market, our livelihood – it means nothing at all, nothing to apple.They could not care less.
the NAB gambit makes you retch in retrospect – near heave – all they wanted was an ability to charge into a free PR run for an expanded prosumer item on the appstore. They cr*pped on everyone that day with glee. they lied about everything, and told everyone nothing. Apple will never be worse as a company than they were that day. they were malevolent, lying, dissembling guys trying to drum up some headlines to get imovie users to buy their stuff down the line.
Does anyone think that apple didn’t know this software, that was effectively menu hidden at NAB, wasn’t fit for purpose? Seriously – stop. Just forget all your perceptions of Apple. does anyone think that apple didn’t know deep down that this wasn’t, and by design may never be fit for purpose?
and how much damage that would cause? Whole FCP sectors in broadcast are dead over this end of the pond. What kind of people would do that simply to make a buck out of prosumers?
Who are these guys? Who exactly is Apple these days?
nasty, nasty, company with blueshirt moonies at the door to sell you is who they are.
increasingly nasty: a big, xanu volcano of apple truth, L Ron Hubbard style, big blue t-shirt rictus grinning company.
Apple is becoming a lie.
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
[Craig Shamwell] “I am new to CC and looked back into archives and did not see all the posts you spoke of…sorry! “
I can tell you that I have personally written war and peace at this stage; that is, if it were written by monkeys with rabies.
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
well, lets put it this way – if in fact Apple have ambitions to make this a functioning continuation of the software and eco-system they just nuked from orbit, they have their work cut out for them.
In my black heart however I look at this:
https://www.apple.com/finalcutpro/imovie-to-finalcutpro/
and I read this:
“As an iMovie user, you’re already familiar with some features in Final Cut Pro X — such as skimming and the Magnetic Timeline — so you can start working right away.”
That’s right kids – those best ready for FCPX are imovie users. But we know this right? they are the software’s intended audience.
This is a product intended to appeal directly to iMovie users. the degree to which we choose to ignore what is a prosumer advertising approach for prosumer software is mad, if psychologically understandable. Apple are never coming back to NAB. I believe that whole thing is over.while we may hope that FCPX is somehow coming back as it were, with future revisions, I still think ultimately what Apple meant by “its version 1.0” is that they are pushing out an expanded iMovie that is coining it on the appstore to the intended audience – lets have that quote again:
“As an iMovie user, you’re already familiar with some features in Final Cut Pro X — such as skimming and the Magnetic Timeline — so you can start working right away.”
…and Apple are just saying that it all may wash up in our vicinity in half a decade once its gestated through their iMovie base via the appstore. Long after FCP as a whole has gone into arctic professional dead winter.
but this demands software prowess right? to force such a tectonic shift? How is Apple’s software prowess? Motion? iTunes? STP even? are any of these particularly good software? How buggy is FCPX? How blindsided were the engineers? what the hell is happening with the project file mutating in size unstably? how is auto-save randomly falling over with no back up?
What if Apple just aren’t very good at this kind of thing anymore? How much is actually left of pro-apps? does anyone know?
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
the graphically enhanced manuals Jim mentioned are class – I have them on my iPad, and I do rather adore them – they make FCPX sound like it makes more sense than my black heart actually believes it does…
well worth a buy though – they’re pristine.
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
Ah no – absolutely, spot on.
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics