You know, we converted to FCP from all Avid 2 years ago… and at first we got a lot of raised eyebrows. But we learned to approach the subject with the air of “oh, you’re still using Avid? Well yeah, we got rid of them years ago…. just got tired of jumping through their one-trick hoops. Final Cut is really evolving into such a more effective, powerful, and cost-effective solution… ” and then go on a tirade about the seamless workflow of an all Apple studio…. admit some of the shortcomings of FPC, but end it with “I wouldn’t go back. Editing in AVID is too pendantic for me now.” I’ve totally had some AVID diehards start acting like “oh, maybe i should learn some FCP just in case.” 🙂