Good question, and your real-world test (seeing little difference) is actually pointing at the right answer. Here’s the breakdown: **Every platform re-encodes everything you upload.** There is no way to bypass compression, so the “upload 1080p so they don’t compress it” theory is a myth. The real question is: which upload gets you the *better* re-encode?
**The “upload 4K” trick and where it actually worked:** On YouTube, uploads at 1440p and above historically received the more efficient VP9 encode, while 1080p uploads often got older AVC/H.264 encodes at lower bitrates. That’s where the “upload 4K even if it’s upscaled” advice comes from, and for regular landscape YouTube videos it genuinely helped for years. But YouTube’s Shorts pipeline has changed a lot, and most Shorts now get the better codec tier regardless of upload resolution — which is exactly why your A/B test shows little difference. Trust your eyes on this one.
**TikTok and Instagram Reels:** Both crush everything down to roughly 1080×1920 no matter what you upload. A 4K upload doesn’t unlock a better codec tier there the way it once did on YouTube; it mostly means a bigger file sitting in their processing queue. And since your source is restored/upscaled 90s footage rather than native 4K detail, upscaling to 2160×3840 before upload gives their encoders no real extra information to work with.
**What matters more for your specific content:** Old interview footage has grain and noise, and noise is the #1 bitrate killer — encoders burn enormous amounts of data trying to preserve grain, which starves the actual picture of bits. Two things will improve your uploads more than the 4K-vs-1080p debate ever will:
1. Light temporal noise reduction in Resolve before export — just enough to calm the grain, not enough to look plasticky.
2. A clean, high-bitrate master file. Don’t let the bitrate starve: 16-20 Mbps is a sane target for talking-head 1080p vertical.
**Suggested Resolve Deliver settings (one master for all three platforms):** Custom Export > Format MP4, Codec H.264, Resolution 1080 x 1920, frame rate matching your timeline, Quality set to “Restrict to 20000 Kb/s”, audio AAC at 320 kbps. Upload that same file to Shorts, TikTok, and Reels.
So: stick with 1080p, stop worrying about the 4K trick for short-form, and put the effort into the denoise plus a healthy bitrate instead.