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Why the urgency to jump to Avid/Adobe RIGHT NOW?
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I believe it has as much to do with the discontinuation of FCP 7 as the shortcomings of FCP X. When business picks up, folks need to buy additional seats. Apple has just basically told the editing community, “Here’s a product which is quite obviously not ready for prime time, and if you feel like expanding your business footprint, it’s the only one we’ll sell you.” Couple that with the fact that this looks like nothing more than yet another solid, professional product EOL’d by Apple, and I think you’ll find that there are a very large number of people who feel it’s not worth giving them a year to figure out what they want to do.
Combine that with the fact that Apple has become, IMO, one of the worst tech companies in the known world at communicating their roadmap clearly, and it seems as good a time as any to jump ship. Adobe and Avid are just making it an easier and less expensive decision.
FCP X has some neat stuff under the hood. It also has, IMO, at its heart, a consumer/prosumer focus. I’m not bagging on it. It’s Apple’s software and they’re free to do with it what they will. But between their EOL practices, their terrible PR, and a new editing platform that strikes me not only as alpha-level software in terms of ability and stability but aimed at a larger consumer market, I feel they’re the ones who abandoned ship early, not the masses of editors who are now looking to migrate elsewhere.
Christopher Gildenstern
Creative/Production Director
Barnes Chase & Davis, Inc.
Advertising, Marketing, New Media(This space for rent)
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[Bill Davis] “abjectly dismissed”
nope, i just said that, like many of us, you are a loud one bill.
I could back myself up with the irish supreme court justice, but well, I can’t really see the reason.
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
“for you and those like you that value safety over experimentation – or who simply can’t risk on-going work on something untested.. Go ahead and change to something more comfortable. It’s a PERFECTLY rational move.”
That’s an incredibly condescending line for someone busy preaching civility.
Herb Sevush
Zebra Productions -
William –
“Never allow someone to be your priority while allowing yourself to be their option.”
I love the thought but I have big doubts about the attribution. Where, supposedly, did Mark Twain say that?
Herb Sevush
Zebra Productions -
How do your read “condecending” into that.
Unless you’re supplying some TONE that I didn’t imply. The words on their face are simple, declaritive – written with a totally neutral tone on this end – and should imply NO judgements about anyone.
That’s the problem with identity based discussions (which this is rapidly devolving into).
As in contemporary politics after a while, it’s virtually impossible to read the words “liberal” or “conservative” without hearing them with a SNEER behind them.
Which is quite sad.
For the record, I honestly BELIEVE that different users have different needs. And that those needs are ABSOLUTELY as appropriate to each party as anyone elses.
If I am inartfully expressing that, it’s my fault and I’ll accept that and apologize. If, on the other hand, you can look back and can see that what I wrote might as easily be taken in a non-confrontational light – than you owe me the same.
Simple as that.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Conner
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Herb,
You’re probably right, but that shouldn’t distract from the profound significance this sentiment has on how I view Apple as a business partner. About a year ago I started sensing I was NOT a priority for Apple and began moving towards other vendors. Maybe not the right move for others, but the Adobe Production Premium Suite has worked out great for me.
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“for you and those like you that value safety over experimentation – or who simply can’t risk on-going work on something untested.. Go ahead and change to something more comfortable. It’s a PERFECTLY rational move.”
Let’s see, you basically say that anyone who doesn’t stay with FCPX is a coward, and needs to be comfortable and safe. Let me rephrase the reverse and you tell me if you would like it.
“for you and those like you that value obsequiousness to Apple – or who simply can’t risk thinking about changing to a new platform … Go ahead and stay with Apple, I’m sure it’s more comfortable. It’s a PERFECTLY rational thing to do.”
I wouldn’t have mentioned it Bill, if you hadn’t made such a point about everyone else’s way of expressing themselves. You raised the bar, now you get to drink there.
Herb Sevush
Zebra Productions -
William –
I totally agree with your point.
This is from a post by Simon Ubsdell a few weeks ago:
“Contrari-wise we look at Apple (now) and we see a business that only happens by chance to be travelling the same path as we are. Somehow we have chosen to ignore this for a number of years – suddenly the truth of it is inescapable. We have everything to lose, they have virtually nothing. Whether or not they are committed to carrying on along the same path as us, we have been made aware of how precarious the relationship is on our side. We have been very lucky so far, but now we realize that it was indeed luck all along.”
As for the quote, it’s just that I’m a bit of a Twain-o-phile and it didn’t sound right. I looked it up on the web and it is listed on one of those “famous quotes” sites as coming from Twain, along with a lot of other unattributed quotes, about 20% of which also didn’t sound like him. Attributing to Mark Twain is like attributing to Yogi Berra, 90% of it is 50% mental.
Herb Sevush
Zebra Productions -
Just about any clever quote can be safely attributed to Twain or Will Rogers or Ben Franklin or Andy Rooney and no one will notice! It’s like another one of my favorites: “87.5% of all statistics are made up on the spot”.
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Nowhere in my post do you see the word COWARD. That’s a mental implication that you leapt to. and I’m telling you it’s your SPIN, not my writing.
That you choose to see the terms “comfortable and safe” to be condescending – directly flies in the face of most of the world for whom those words are both empowering and valued on their face. Without TONE – which is your imagined implication here, they are just what they appear to be. Positive statements about something. You cannot re-define them as what you want merely because you elect to read them with an imaginary tone you invent.
You characterize my wording as containing an analog to the term ‘obsequiousness”
I “double dog dare you” (in the fine schoolyard fashion to which this is rapidly descending) to find any word I uses that shows that term as part of any synonym listing. If you can’t – your argument that this was my intent fails on it’s face.
You’re spinning, not arguing based on facts.
You simply over-layed an emotional interpretation that I never intended on what I actually said and even tho I’ve come and clearly stated that what I wrote NEVER had the intent you ascribe to it, now you’re telling me that I’m wrong about what I meant?
This is entrenched thinking at its worst.
Once again, I’ll say it in plain english.
I did not, do not, and never have knowingly had an interest in demeaning those who feel that they need to stick with their current software. Further, I openly acknowledge that there are many very legitimate reasons that FCP-X will fail any number of tests to be an appropriate choice for many users.
Is THAT clear enough for you? Or would you like to work equally hard to find a way to paint this statement with a your perception of some whiff of thinly veiled condesention on my part?
Back to you.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Conner
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