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Activity Forums Creative Community Conversations Why the urgency to jump to Avid/Adobe RIGHT NOW?

  • Walter Soyka

    July 22, 2011 at 3:19 pm

    [kim krause] “i think it’s just a knee jerk reaction by some divas who can’t cope with change. i know of people who are still using old avid systems with software from 3 years ago. so whats the big deal with sticking with fcp if it works. only jump to fcpx if it works for you, otherwise stick with what you have…”

    The point this misses is that FCP7 really wasn’t working all that well for a lot of workflows (due to FCP’s old architecture requiring ProRes transcodes for file-based workflows, or slow single-threaded rendering), but people were putting up with these deficiencies because they thought they would be addressed with FCP8.

    Since FCPX isn’t and won’t be the FCP8 many expected, many have lost the incentive to stay with FCP7.

    Walter Soyka
    Principal & Designer at Keen Live
    Motion Graphics, Widescreen Events, Presentation Design, and Consulting
    RenderBreak Blog – What I’m thinking when my workstation’s thinking
    Creative Cow Forum Host: Live & Stage Events

  • Mitch Ives

    July 22, 2011 at 3:49 pm

    [Paul Dickin] “Not a ‘solution’. but a measured assessment of the problem.”

    Yes, I’ve seen Philips, as I’ve known him a very long time. I hadn’t seen the other one, which was an interesting “mental” exercise, but as you pointed out, not a solution.

    IMO, a lot of people are trying to rationalize not having made the appropriate investment.

    More to the point, I believe it’s our job, as a professional, to do it right… not try to make the unilateral decision that “good is good enough”. Perhaps this is why so many people just use a high school student to do their video for $400, because we aren’t pointing out all the things they get with a properly trained and knowledgeable professional? Maybe we’re bringing this on ourselves by cutting corners and not taking it all the way…

    Mitch Ives
    Insight Productions Corp.
    mitch@insightproductions.com
    http://www.insightproductions.com

  • Mitch Ives

    July 22, 2011 at 3:52 pm

    [Chris Kenny] “We’ll probably find out in the next week or two if Lion has changed that, or if Apple is still working on this aspect of AV Foundation.”

    That’s what I keep hoping. I hope you’re right and that it will be there, and that they won’t force you to buy some completely new Thunderbolt interface to do it…

    Mitch Ives
    Insight Productions Corp.
    mitch@insightproductions.com
    http://www.insightproductions.com

  • Mitch Ives

    July 22, 2011 at 3:56 pm

    [Walter Soyka] “[Bill Davis] “All we can do is keep trying to do our work well – but all the careful lighting, camera setting, and production values mean nothing if at the point of some DA, comb filter or software transcoding hash table strips out our careful work and displays a MESS to the public.”

    Yes, we must continue trying to do our work well, but let’s take it a step further. We must reinforce to other professionals the importance of doing our work well — not only to preserve the value we as an industry have to offer, but also in order to preserve the good old-fashioned notion of pride of workmanship.

    There are three ways to do something: wrong, good enough, and right. I believe that “good enough” usually isn’t, and I see the “good enough” bar being lowered every day. That’s why we should all aim for right.

    I will go down with this ship if I must. “

    Well said. Bill’s point is right, but you make the same point I’ve been trying to make… a more important point IMO. If we don’t continue to do things absolutely correct, then why shouldn’t they just use a high school student to do their work. We’re handing our own gun over to somebody to be shot with it. Does that make good business sense?

    Mitch Ives
    Insight Productions Corp.
    mitch@insightproductions.com
    http://www.insightproductions.com

  • Andrew Corneles

    July 22, 2011 at 5:13 pm

    Yeah I really have been bamboozled by all the people that
    are defending apple from scorned editors by saying:
    “Use FCPX, or just keep using FCP”
    As if the third option of moving to say, PP5.5 is
    just out of the question.

    As many have said before – and I include myself –
    This is really NOT a knee jerk “urgent” jump.

    I’ve been at peace with a possible switch since fcp7, which
    I felt wasn’t worthy of more than a .5 upgrade.

    To me, it was just dependent on what apple’s next move was.
    They delivered a product that can’t open any legacy projects
    (even a limited option would have been acceptable ie base edl)
    at the same time EOL’ed FC7, leaving us no option.

    Honestly, my argument for moving to PP has been that it’s closer
    to FCP7 – than FCPX is. I can fiddle my way through Premiere
    and it’s not the giant paradigm shift that fcpx is.
    Now for some this may be outrageous, but I dare any FCPX
    proponents to point to any glaring deficiencies that PP has to FCPx.

    Interestingly, Adobe pulled off quite a trojan horse with lots of
    us, using after effects daily and having premiere waiting in
    the wings for just this occasion… I guess the package pricing
    will pay off for them!

    Andrew Corneles – editorial and mograph in the 585

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