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Why The Pro Market Should Take FCP X Seriously – HD Magazine article
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[Craig Seeman] “[Richard Herd] “what the hell was Apple thinking? ”
Attrition. It would be extremely rare for a facility to have the economic conditions to move an entire facility to FCPX. Someone familiar with FCPX and starting a new facility would be a different story.
Most of the examples we’re seeing here of FCPX in professional use, involves and editor with some knowledge and a single seat. Those are beachheads. People with FCPX experience on their own systems will create their own jobs because a facility won’t use it unless there’s already a trusted editor on staff making that decision.”
Extremely rare? I think that’s a generous overstatement !
1. Revolution
2. Abandonment
3. Attrition
4. Beachheads <–a decent business name, IMO. -
[Neil Goodman] “Avid is a huge market out here, and while you may not be seeing any moves in your area, all the facilities i know who were Avid are staying Avid, and all the fcp 7 facilities are either staying put for now, or moveing to Avid. Thats what im seeing in LA, and one could argue, thats a very big market, that makes up a big chunk of the professional world.”
If they’re not buying Isis then Avid is not gaining much financially and eventually and inevitably there will be serious consequences. Avid’s market is decidedly not huge at all. The Broadcast and higher end feature film market is very small. Avid revenue shows it. That much of that very small market itself doesn’t upgrade their infrastructure as Avid improves product, is another serious hit on Avid financially. That Avid can’t sustain itself, let alone grow, with just its current pro market is unfortunately very real. They’re going to have to change their business model. It doesn’t necessarily mean “non pro” but it does mean major changes in either product pricing, products offered relative to R&D or a means to compel upgrades especially in hardware.
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I find all this praise for X a bit ironic as I sit here trying to render/export a single 30 spot at least a dozen times in different ways to get around corrupt renders. And then eventually have it work correctly – and from there on out for the session – for absolutely no discernible reason. So you’ll have to excuse me if I think all this talk about performance and speed is a bit of a joke. Until the app is less buggy and more bulletproof, you won’t see wholesale adoption at any established facility. Experimentation only.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
[Craig Seeman] “[Chris Harlan] “They are just doing it on their own calendar.”
We’ll have to see how 2013 progresses. “Calendar” has real factors like financial both short and long term. Sales have a way of changing over time until the purchase is made. Basically, in both my past work with facilities and developers, only the tangible really counts because a large portion of “advance intentions” do really shift between road map and actualization.
“
Sure. I agree with all of that. I’m just disputing the assertion that facilities aren’t finding either MC or Pr compelling. These facilities have been going through the same worldwide recession that everyone else has. What’s not compelling is spending a lot of money when it doesn’t have to be spent. It makes perfect sense that people aren’t buying en masse.
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[Neil Goodman] “and one could argue, thats a very big market, that makes up a big chunk of the professional world.”
Not even close
Steve Connor
‘It’s just my opinion, with an occasional fact thrown in for good measure” -
[Oliver Peters] “I find all this praise for X a bit ironic as I sit here trying to render/export a single 30 spot at least a dozen times in different ways to get around corrupt renders.”
Export an image sequence, then review it and save out any individual corrupt frames?
Signed,
The Image Sequence GuyWalter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
[Neil Goodman] “Avid is a huge market out here, and while you may not be seeing any moves in your area, all the facilities i know who were Avid are staying Avid, and all the fcp 7 facilities are either staying put for now, or moveing to Avid. Thats what im seeing in LA, and one could argue, thats a very big market, that makes up a big chunk of the professional world.
“A few quibbles from the same pond. I can’t say their name, but I know of a particular cable network who is shifting their whole promo department from Avid to Premiere. I also know of a medium-sized promo house, that specializes in games, that’s moving from 7 to Premiere. I’m also feeling pressure from some of the Creative Directors I work with to go Premiere on their projects. That said, I agree that Avid is, by far, our local big fish. Which is good, because it is terrific editing software, and now, finally, ubiquitous. I don’t think its whale status is in any danger here at all in the Southland. Premiere, though, is finally here too.
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[Michael Hendrix] ” 2013 will be the year of transition for my shop”
Michael,
I’m sure I’m not the only one who would want to hear about your experience – please consider posting something once you’ve managed to transition. (or in the middle of it!)
Franz.
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[Craig Seeman] “That the bulk of the facilities are holding on to FCP6,7 is telling. Neither Avid nor Adobe is yet a compelling economic proposition.”
Craig,
As one who is still using 7 for the forseeable future, I’d amend your comment:
Apple, Avid, Adobe have no compelling propositions on any level.
Franz.
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I’ve been waiting for someone saying it for long time. Original FCP was a success because it made sense, not because it was cheap.
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