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Why The Pro Market Should Take FCP X Seriously – HD Magazine article
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[Aindreas Gallagher] “Its dead in the water even with all the changes. thats the point”
That’s not the point. That’s your point (and a few others).
My point is on the tip of my head. Amortization schedules of capital purchases and the Return on Capital Employed will rule the day. Those returns also account for HR outlays (like training). It’s risky from a return on capital point of view to purchase 50 suites of X for places already operating either Avid or Premiere. Really, what the hell was Apple thinking?
So far there’s a couple of answers:
1. Revolution
2. Abandonment -
“That the bulk of the facilities are holding on to FCP6,7 is telling. Neither Avid nor Adobe is yet a compelling economic proposition.”
Avid, not really, but have to disagree with Adobe not being a economic proposition. It is one key reason we are switching, doesn’t cost us a dime, we already have it.
Also, Adobe’s cloud pricing was timed perfectly, $50 a month for basically everything Adobe, great deal.
I think the reality behind people hanging on to 7 is that nothing is forcing change, it still works and people are making money with it, milking it for every last dime. That’s more of a testament to how strong of a hold FCP HAD on the market not where the future lies.
When the OS no longer will run the legacy software, people will start to get nervous. When the latest “look” hits and the plugins are not available for FCP, people will start thinking.
My prediction, one way or another, 2013 will be the year of the transition.
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[Mark Raudonis] “[Rafael Amador] “The main difference between FCP and FCPX, is that Apple developed FCP with the editors in mind and has developed FCPX with Apple in mind. ”
Quote of the day!
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Indeed!
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[Craig Seeman] “That the bulk of the facilities are holding on to FCP6,7 is telling. Neither Avid nor Adobe is yet a compelling economic proposition.
“That’s not what I’m seeing. People are just taking their time to change. Nearly everybody I talk to, though, has an idea of where they are going by now. They are just doing it on their own calendar.
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[Michael Sanders] “But you will start to get asked if you can cut on it I’m sure. As the word spreads and people see it in action it will infect like a virus.”
There are some pretty serious antibodies out there.
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[Aindreas Gallagher] “I think smoke is overkill for a promo department. Premiere combined with a fully tooled up After Effects with all the trapcode stuff and magic bullet is probably a better, cheaper fix. you get a broader price competitive skills pool to draw from too.
“Undoubtedly. Especially when you can more easily add print and Internet departments into the support mix. For years, I’ve had numerous Creative Directors, most of whom are or were AE folk, ask me “Why not Premiere?” There used to be a lot of valid answers. Now there aren’t. Over the last year “Why not Premiere?” has become a pretty good question.
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[Richard Herd] “what the hell was Apple thinking? “
Attrition. It would be extremely rare for a facility to have the economic conditions to move an entire facility to FCPX. Someone familiar with FCPX and starting a new facility would be a different story.
Most of the examples we’re seeing here of FCPX in professional use, involves and editor with some knowledge and a single seat. Those are beachheads. People with FCPX experience on their own systems will create their own jobs because a facility won’t use it unless there’s already a trusted editor on staff making that decision.
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[Craig Seeman] “You will see FCPX in new facilities, not established facilities. People growing up with it who are starting their own businesses. It will take time for those facilities to grow up.
The irony in seeing all these Avid posts is that this is such a small part of the entire professional market. Avid has been loosing money for years and Avid is NOT an NLE company. I’d love to see how many of the Avid posters are buying new or upgrading Isis. That’s a better measure of Avid. Avid will either go under, be sold, do something major to change their business model. Some of the above scenarios will be very painful to some.
That the bulk of the facilities are holding on to FCP6,7 is telling. Neither Avid nor Adobe is yet a compelling economic proposition.
“Avid is a huge market out here, and while you may not be seeing any moves in your area, all the facilities i know who were Avid are staying Avid, and all the fcp 7 facilities are either staying put for now, or moveing to Avid. Thats what im seeing in LA, and one could argue, thats a very big market, that makes up a big chunk of the professional world.
Neil Goodman: Editor of New Media Production – NBC/Universal
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[Michael Hendrix] “I think the reality behind people hanging on to 7 is that nothing is forcing change,”
Outside of the cost of software there are costs in training time and workflow changes. Adobe is priced well but I suspect a lot of facilities don’t see a major cost benefit in a changeover. It may even be there but apparently they’re not convinced of it. It certainly makes much more sense for many companies to move to Adobe over Avid but, apparently, it makes even more sense (including economic sense) to not move at all.
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[Chris Harlan] “They are just doing it on their own calendar.”
We’ll have to see how 2013 progresses. “Calendar” has real factors like financial both short and long term. Sales have a way of changing over time until the purchase is made. Basically, in both my past work with facilities and developers, only the tangible really counts because a large portion of “advance intentions” do really shift between road map and actualization.
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