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Why The Pro Market Should Take FCP X Seriously – HD Magazine article
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2013 will be the year of transition for my shop. We have waited long enough and no one within or freelance has embraced X. Avid would be a $25,000 software upgrade so that is probably out of the question because we are being asked to make no new purchases next year. We already have CS6 so Premiere it is. Have already tested and it works well and everyone feels confident that they could make the switch with few hiccups.
Just can’t wait for them to flip the switch on FCP7 and play catch-up.
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[tony west] “People are comfortable with the programs and they are paying their bills and execs don’t have a clue what’s new out there and don’t want to spend money if they don’t have to.”
Because X is not going to improve the output quality one iota, and even the speed increases are dubious, especially over Premiere CS6, which any production house that has Creative Cloud or Production Premium will already have.
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Certainly in London Aindreas’s observations totally match what I am seeing. I work largely in broadcast cutting light ent. comedy, sport and Avid totally dominates.
Not seen a single facility even giving X a try. Indeed Avid seems to be picking up where some have switched. But as others have noted FCP7 is still used.
A couple of examples, Air Post, part of Air Studios were all FCP 7, Color etc 18 months ago. Now, although they have retained a few FCP seats, they have switched largely to Avid.
ITV, which is one of Europe’s largest broadcasters is all Avid for programme making, around 50 suites. However the promo department, ITV Creative, chose to go FCP 7 around 2005. They have something like 15 small cutting bays and 4 full broadcast spec suites. 4 ingest stations. I was there a couple of weeks ago and they are pretty much decided to go to Avid, which given how many they already have makes sense. They were considering PPro but given the existing infrastructure it seemed less likely a choice.
X certainly so far has yet to have any traction at all in my environment but I guess time will tell.best wishes
Neil
http://www.patience.tv -
So does the fact that no one has jumped en masse means its rubbish?
No. How long did it take FCP legacy to get a decent foot hold in broadcast? Well about 3 or four years if not more.
There’s also the fact its new .. people in our industry are cautious. Did people go and by Avid when it came out? No they didn’t it took an age. Even when Avid could do Full broadcast, tape suites were still busy for a few years to come.
But you guys who are ignoring it – ignore at your peril. 10.0.6 is completely different to the original release – mmm sounds familiar.
But you will start to get asked if you can cut on it I’m sure. As the word spreads and people see it in action it will infect like a virus.
I’ve just finished shooting and editing a series of 6 x 30min round table discussion programmes for a european broadcaster. 4 x PDW800’s with audio to a 788T. Most of the programme is the discussion, with small insert packages (think Newsnight). We cut each each one in just over half a day. The producer was over the moon and is now raving about FCP X.
We’re making inroads and “it’s another piece of software to learn” really isn’t going to cut it for much longer I’m afraid.
Michael Sanders
London Based DP/Editor -
I think FCx has some interesting features. But I don’t think I’ll get a paying job on it in the next 18 months.
Smoke stands more of a chance, as does PPro.
I suspect my breakdown for the next 12 months (same market as Neil) will be:
Avid: 60% steady
IPEdit: 25% and growing
FCP7: 15% and shrinking
Tape: 0% sunk without trace
Smoke: 0% no sign of interest yet (would be a better fit than Avid for a promo department)
PPro: 0% no sign of interest yet (but Adobe are keen)
FCx: 0% no sign of interest yet -
[Michael Sanders] “So does the fact that no one has jumped en masse means its rubbish?
No. How long did it take FCP legacy to get a decent foot hold in broadcast? Well about 3 or four years if not more. “
That’s a very old argument.
You can’t compare the early years of FCP with the early years of FPCX.FCP was launched by an (at that time) small company in economics troubles called Apple and based on a platform with , at the time, uncertain future, and the market was in the hand of a powerful competence. Digital Video was on is early steps and Internet was not on the pockets of millions neither Apple in the mouth of billions. The expansion of FCP was basically from users to users.
FCP in the beginning was less operative than FCPX, but succeeded because convinced and because was a no-brainer to start to edit with. Even for people without any previous experience on video editing. You didn’t need to wrap your mind around nothing, Anybody that had seen a piece of celluloid in his live would catch the “paradigma” at first sight.
The main difference between FCP and FCPX, is that Apple developed FCP with the editors in mind and has developed FCPX with Apple in mind.
rafael -
[Michael Sanders] “But you will start to get asked if you can cut on it I’m sure. As the word spreads and people see it in action it will infect like a virus.”
no, frankly. Its dead in the water even with all the changes. thats the point. people are making decisions and overhauling work process for the medium term, decisions are being made that will be executed 2013 – X isn’t not getting an iota of a look in, its not infecting anything. The industry is visibly moving on.
the idea that they will suddenly start liking it, or remember it, in a few years – or more pertinently, place their trust in apple in a few years, is not a goer either.
It’s toast as far as i can tell.
https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics
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I think smoke is overkill for a promo department. Premiere combined with a fully tooled up After Effects with all the trapcode stuff and magic bullet is probably a better, cheaper fix. you get a broader price competitive skills pool to draw from too.
Actually trying to say train staff internally on smoke to a proficient level is no small dice. Smoke is a beast. And as freelancers, good smoke guys can charge a pretty penny.
https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics
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[Rafael Amador] “The main difference between FCP and FCPX, is that Apple developed FCP with the editors in mind and has developed FCPX with Apple in mind. “
Quote of the day!
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You will see FCPX in new facilities, not established facilities. People growing up with it who are starting their own businesses. It will take time for those facilities to grow up.
The irony in seeing all these Avid posts is that this is such a small part of the entire professional market. Avid has been loosing money for years and Avid is NOT an NLE company. I’d love to see how many of the Avid posters are buying new or upgrading Isis. That’s a better measure of Avid. Avid will either go under, be sold, do something major to change their business model. Some of the above scenarios will be very painful to some.
That the bulk of the facilities are holding on to FCP6,7 is telling. Neither Avid nor Adobe is yet a compelling economic proposition.
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