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Why FCPX?
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[Bill Davis] “That apple puts up a passive website that people have to search for and find – is a VERY different thing than spending large sums to actively market a product to boost sales.”
I think you misunderstood Andrew’s point. It was that Apple DOES care (or at least did care) about the PR value of key influencers using its tools. The shame is that they have not followed through lately on that effort. Look at how old those stories are.
[Bill Davis] “but out in the broader American Suite Editors of a Particular Class – arena”
Funny. I’m in central Florida and have the same general problem of finding other experienced editors (not the same as people who *can edit*) who are competent with FCPX, as one would find in LA.
– Oliver
Oliver Peters – oliverpeters.com
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[Oliver Peters] “They seem to be more than happy to use the publicity when it’s there ☺”
My suspicions are that even if the Deadpool folks did choose FCP X over Premiere, (or Avid for the sequel as it is) they probably wouldn’t be trumpeting that as Deadpool would seem a bit out of place to co-promote Apple products due to the nature of the content.
A film I helped out on during the “pre library” days of FCPX called “Starry Eyes” had a theatrical run before Focus, so it was technically the first feature cut in FCP X that received an official theatrical release.
Focus was the first major release, it had huge movie stars in it and was an all in all slick endeavor.
If you like smart horror films, it’s a great film, made it to the top ten on Netflix for a time, not just horror, but all of Netflix.
I suppose they have to be picky.
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[Oliver Peters] “Funny. I’m in central Florida and have the same general problem of finding other experienced editors”
Very happy to fly out to sunny Florida any time Oliver ☺
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[greg janza] “pple is a phone company and so the idea of putting real effort into developing a larger presence in tv and film is pointless. The tv and movie industry isn’t going to move the needle for Apple’s bottom line.”
LOL. Yes. Of course they are. ????
You have it backwards. The “industry” isn’t controlling the needles’ movement anymore.
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~ My FCPX Babbling blog ~
~\”It is a poor craftsman who blames his tools.\”~
~I still need to play Track Tetris sometimes. An old game that you can never win~
~\”The function you just attempted is not yet implemented\”~ -
Many many people keep asking “what do they use on Hollywood movies?” “What do they use to cut network TV shows?” Because, for some reason, they think THAT is what they need to use to cut whatever it is they are cutting. They want to use what the “big boys” use. Not sure about the psychology about that. Is it wanting to feel close to them because you use what they use?
Often what they use would be a HORRIBLE thing for you to use when editing your project. But, some people want that provenance. They want that pedigree. “Hey, they used FCX on this feature, and I use FCX, so I’m using the same tool they are! Wow!” Many companies and ad agencies get this, thus why they market with that in mind. They are using that fact to sell their goods. Very typical of all sorts of things, actually. There will be a billboard with Daniel Craig wearing a Tag Hauser watch and people might go: “Hey, Daniel Craig wears that watch, and he’s James Bond…I WANT THAT WATCH!” Or Matthew McConaughey might spout poetry while driving a Lincoln Navigator, and people will want it because he’s using it. Celebrity endorsement, nothing new. Walter Murch was the celebrity for FCP Legacy… Deadpool was the celebrity vehicle for Adobe. And so on.
Apple isn’t catering to that anymore….at least not with FCX. They aren’t catering at all…there are no ads for FCX anywhere. They just make it and leave it up to word of mouth….which seems to be working just fine. Well, that and the FCX IN ACTION page that’s very very hard to find.
Yet, for some reason, many people still need that Hollywood validation…Hollywood endorsement. If its a great idea for this feature, then it must be great for this corporate video, or TV commercial.
Shane
Little Frog Post
Read my blog, Little Frog in High Def -
[Shane Ross] “Apple isn’t catering to that anymore….at least not with FCX. They aren’t catering at all…there are no ads for FCX anywhere. They just make it and leave it up to word of mouth….which seems to be working just fine. “
Very true, and we’ve speculated on the reasons for that here occasionally. They don’t advertise *any* of their software. Pro apps, consumer apps, iOS, macOS. Nothing. So they either don’t want to and don’t care (unlikely), or they can’t for some reason or other.
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~ My FCPX Babbling blog ~
~\”It is a poor craftsman who blames his tools.\”~
~I still need to play Track Tetris sometimes. An old game that you can never win~
~\”The function you just attempted is not yet implemented\”~ -
But, moving back on point… Since we were talking about advantages to X, here’s a tutorial & video to look at:
https://www.fcp.co/final-cut-pro/tutorials/2004-final-cut-pro-x-and-the-cloud
– Oliver
Oliver Peters – oliverpeters.com
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[Oliver Peters] “But, moving back on point… “
That’s crazy talk! 😉
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~ My FCPX Babbling blog ~
~\”It is a poor craftsman who blames his tools.\”~
~I still need to play Track Tetris sometimes. An old game that you can never win~
~\”The function you just attempted is not yet implemented\”~ -
Felipe just left his long time job for a gigantic global consulting firm where he had X deployed across a bunch of countries managing satellite delivered content all over the world.
Now he’s moved on and is no longer constrained by his employer from participating in the public space. So I’d expect we’ll continue to hear more from him.
Not particularly in the the “many editors touching the same piece” type of work that Hollywood values so much.
More the “we have thousands of global learners and business executives that need to access, distribute, update and use cloud video” types.
He truly knows what he’s doing in that type of large scale global FCP X collaborative deployment.
FWIW.
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
[Oliver Peters] “Since we were talking about advantages to X, here’s a tutorial & video to look at:”
Very cool trick isn’t it? And assuming everyone already has google drive or similar, the cost? $0 🙂
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~ My FCPX Babbling blog ~
~\”It is a poor craftsman who blames his tools.\”~
~I still need to play Track Tetris sometimes. An old game that you can never win~
~\”The function you just attempted is not yet implemented\”~
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