Why FCPX?

[Herb Sevush]

[Tony West] “That part wasn’t completely on Apple. There was a ton of misinformation out there.”

While my experience was pretty much the same as yours back then, this is where I disagree with you.

Misinformation always happens in a vacuum. Apple does a public reveal of X in April and then says nothing and does nothing for months. What did they think would happen? If guys were posting misinformation on YouTube why didn’t Apple’s marketing department post solid information to counter that on both their web site and social media?

This is a text book case of marketing failure, which is all the more interesting coming from a company that’s brilliant in consumer marketing. Apple had months to educate, inform, and excite their extremely loyal base about a radical change in direction and instead all the info you could get came from some YouTube wackados. And to top it off they announce the EOL of Legacy alongside the product announcement. I cannot emphasize how much I think that single action has colored this whole dialogue.

I repeat, what happened since the launch was both predictable and mostly the fault of Apple’s mismanagement. And little of the enmity has anything to do with the product itself, which while I don’t think is all things to all people, is clearly extremely capable and a best choice for many workflows.

Just not mine, but that’s a different story.

Herb Sevush
Zebra Productions
—————————
nothin\’ attached to nothin\’
\”Deciding the spine is the process of editing\” F. Bieberkopf

[Herb Sevush]

[Herb Sevush] “Now the outcry after June 21 was mostly ill-informed and quasi hysterical, but again I say “who’s fault was that?””

Apparently the fault was Steve Jobs, at least according to Randy U.

“to Randy’s credit, he personally told Steve Jobs that he thought FCP X should have been rolled out in a way that would have kept more users happy. The poor release of FCP X is mostly in Steve Job’s hands)”

This from an interview featured in the thread above.

https://www.linkedin.com/pulse/i-gave-fcp-x-another-chance-liked-featuring-interview-david-busse/

Herb Sevush
Zebra Productions
—————————
nothin\’ attached to nothin\’
\”Deciding the spine is the process of editing\” F. Bieberkopf

[Oliver Peters]

[Walter Soyka] “That wouldn’t have been great for my reputation, and it definitely damaged my trust in Apple.”

Trust – or maybe faith – ultimately is hard to base a business plan upon. Avid has years of marginal financials, yet still keeps plugging away. Adobe and Autodesk switched to subscription models, fueling resentment, too. Apple is happy to cut the cord in its older products. Not to mention, the software you think you own is tied to your AppleID, which is not without its pitfalls.

So I’m not sure anyone is any safer. Resolve might seem like the best bet – but is it? Or maybe Lightworks or Vegas? It’s probably why so much of the industry still puts their eggs in the Avid basket, because the software has the most likelihood of still being around should the company’s fortune tank.

– Oliver

Oliver Peters – oliverpeters.com

[Neil Goodman]

[Bill Davis] “But hey, if someone wants to slow their work efficiency and be less productive because the folks who make the faster software hurt their feelings – I’m clueless as to how to address that.
“

lol. and there it is folks ☺

[Walter Soyka]

[andy patterson] “If we are exporting a “one off” tracks and roles may be about the same.”

The catch with traditional NLEs is that track assignment must be actively maintained during the edit. If you need to change an edit in Premiere, you need to be mindful that the track/routing of each clip remains correct as you move things around the timeline and play Track Tetris. With FCPX, you can set the role once upfront, then forget about. No matter what edits you make, the correct role will persist.

Walter Soyka
Designer & Mad Scientist at Keen Live [link]
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
@keenlive   |   RenderBreak [blog]   |   Profile [LinkedIn]

[Herb Sevush]

[Walter Soyka] “With FCPX, you can set the role once upfront, then forget about. No matter what edits you make, the correct role will persist.
“

As always, every weakness is also a strength. In my case I often change “the role” of a piece of audio as I edit. The same piece of audio will change from Sync, VO, or to EFX and back again. In Ppro the track defines the general audio settings and all I have to do is move a clip to a different track to change it’s EQ, Compression and Level.

Herb Sevush
Zebra Productions
—————————
nothin\’ attached to nothin\’
\”Deciding the spine is the process of editing\” F. Bieberkopf

[Jeremy Garchow]

[andy patterson] “You set up a totally different paradigm then Charlie. “

That certainly wasn’t my intent. I was explaining the setup, Charlie explains the action that can be derived from the setup. As Charlie mentions, exporting different audio blobs for different outputs is fall down easy with X and it does work better than tracks, especially when you need multichannel outputs as opposed to stereo/dual mono. The output matrix is drop down based and can be changed on the fly no matter what is in the timeline, provided that you had the Roles setup properly in the beginning of the edit (which is very easy to do on mass groups of clips).

[Greg Janza]

I agree Steve that MBP’s have been the gold standard but as with the rest of their product line I think that too will be a thing of the past. When it’s time to replace my MBP, I’ll be looking at PC laptop alternatives.

I Hate Television. I Hate It As Much As Peanuts. But I Can’t Stop Eating Peanuts.
– Orson Welles

[Shawn Miller]

[greg janza] “I agree Steve that MBP’s have been the gold standard but as with the rest of their product line I think that too will be a thing of the past. When it’s time to replace my MBP, I’ll be looking at PC laptop alternatives.”

I actually know a number of folks (not creatives) who switched from PC laptop to MBP and then back to PC laptop, most of them came back to Windows for the Surface Pro. In big tech companies, you usually have a choice between two or more hardware vendors (for tablet, notebook or hybrid), for some it’s Dell, Microsoft or Apple, for others it’s HP, Microsoft or Apple. I’ve had several coworkers over the years switch to the MBP, but then come back to the PC, and interestingly (to me) it’s usually because they miss having a touchscreen. I have laptops and workstations, so it wouldn’t be hard for me to justify replacing one of my machines with a MBP, an iMac or a MacPro… I seriously consider it every time I’m up for a hardware refresh, but in the end, Apple’s limited hardware options keep me from making the leap. I’m looking forward to the day when they make this a much harder choice for me.

Shawn

[Greg Janza]

[Herb Sevush] “This is a text book case of marketing failure, which is all the more interesting coming from a company that’s brilliant in consumer marketing. “

And with Apple’s current valuation inching it’s way towards $1 trillion, I’m guessing that Apple could care less about one failure.

I Hate Television. I Hate It As Much As Peanuts. But I Can’t Stop Eating Peanuts.
– Orson Welles