-
Why FCPX?
-
[Oliver Peters] “In one specific case – a broadcast group of stations – the production/creative services/promo folks shifted from FCP to Premiere Pro and the hardware changed to Dell workstations and Promise Technology SANs (from Mac Pro towers and Xsan).”
They weren’t one of those broadcast station groups that, a few decades ago, went big time for M2 were they?
(Obviously teasing!)
????
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
[Bill Davis]”but is rather a lingering sense of personal emotional betrayal attached to Apple from their actions in 2011.”
You say that as if it isn’t a valid reason. For an individual or company, if previous history meant you lacked trust with a software and hardware supplier who might ditch you with little notice, it would be prudent to take that in consideration. Not a reason to hate software, but I think too often Bill you project your love for X and mistake others indifference as hatred.
I had built part of my business around FCP7 for compatibility with editors in shared work flows and as part of a finishing tool including Color. To have that so completely disrupted by an EOL without a viable replacement is not something I will forget, despite revisionist history telling by those who were happy by the events. Most of my clients kept going with FCP7, not because they were Luddites who didn’t ‘get X’ but because the working system they were part of wasn’t remotely reliably replaceable by X for years. After that many saw that Windows hardware and software as perfectly reliable replacements and as history has shown they have been cheaper, more powerful and faster to embrace tech like Thunderbolt3, as well as being upgradeable without total replacement. Solid business reasons.
Personally I felt no ’emotional betrayal’ because I had no emotional attachment in the first place. But for those that did and don’t trust Apple, you would be a fool to think that isn’t a valid reason to place their trust elsewhere, at least until they get burnt by another A.
-
[Oliver Peters] “Apple. For many, it started when they EOL’ed Xsan RAID, Xserve, Xsan and Final Cut Server. At that time Apple also closed its enterprise sales and support units, turning that function over to resellers”
I can’t re-iterate enough how many times this gets glossed over in the ‘story of X’. For many people X was the final straw after years of growing frustration with Apple, not a knee jerk reaction to the first shot across the bow (pardon the mixed metaphors).
For example, I was working for a company that had spent around seven figures on enterprise level shared storage from Apple, had dozens of cMPs and iMacs running FCP Legend, and was in the process of creating a very custom version of Final Cut Server to act as the end all and be all MAM that would finally unify the massive West Coast and East Coast video libraries… Needless to say it was a rough few years for the tech team. I think the company is still Mac-based, but they’ve long since moved on from Apple storage and they cut with PPro.
Of course I still regularly run into people that complain about circa-2005 Avid and refuse to use MC because of it so it’s not like holding a grudge is NLE-specific.
-
[Bill Davis] “But hey, if someone wants to slow their work efficiency and be less productive because the folks who make the faster software hurt their feelings – I’m clueless as to how to address that.”
You should’ve had a career in advertising or politics with your talents of spin. That comment is plain nonsense.
Can I trust Apple to actually have my back? Hell no. The original FCP7 to FCPX transition debacle shows that.
Is there a compelling reason to stay with their architecture? no.
Are they developing computers that are superior or faster? no.
Are they worth the added cost? no.
Apple didn’t hurt my feelings. Instead, their actions were the catalyst for thinking in terms of “why remain an Apple customer?”
I Hate Television. I Hate It As Much As Peanuts. But I Can’t Stop Eating Peanuts.
– Orson Welles -
[greg janza] “The original FCP7 to FCPX transition debacle shows that.
“Initially, yes it was but the fact that all these years later it’s only just stopped working on the latest OS release is pretty impressive
[greg janza] “Are they developing computers that are superior or faster? no.
“Maybe not faster than others but Apple MacBook Pros are the gold standard that every other company tears their hair out trying to copy. I NEVER see anyone mobile editing on a PC Laptop
-
BTW – I was remiss in not mentioning “Voice from the Stone” among the larger films that have been cut using FCPX. An indie that has been picked up for distribution.
https://digitalfilms.wordpress.com/2016/06/18/voice-from-the-stone/
– Oliver
Oliver Peters – oliverpeters.com
-
[Bill Davis] “went big time for M2 were they?”
☺ No.
– Oliver
Oliver Peters – oliverpeters.com
-
[Bill Davis] “On my personal scale of “overly emotional FCP X haters that can’t see the forest for the trees” you have never been anywhere to be found, my friend. “
Thanks. I try to stay objective.
[Bill Davis] “Oddly I just finished reading the new forum posts above from David Busse – another who apparently fled X for a long time, but has now clearly re-evaluated his position.”
Agreed. A good read.
– Oliver
Oliver Peters – oliverpeters.com
-
[Bill Davis] “TOTALLY INCORRECT.
According to me, (and I should know) Apple’s roll-out was interesting – perhaps even exciting – but nothing more than that.
“Ahhh, we’ve run into a bit of semantic confusion.
For me “role-out” is a marketing term and denotes all the things a company does to pump up sales for a new product. I didn’t consider the Supermeet “reveal” as part of the roll-out since Apple said nothing and did nothing after that event to educate, inform or in any way “stoke the fire” for the upcoming release. I used the term “roll-out” to mean everything they did after the product launch, when they actually presented their finished product to the public, hence our misunderstanding. Given your definition, I apologize for misconstruing your statement.
[Bill Davis] “Most of the loudest critique at the FCP X launch started in a complete vacuum of actually knowledge and experience with it during the period between April 12th and June 21, 2011.
And I’ll stand by that – because it’s the truth of things.
“Well I disagree a little bit here. As someone who missed the “reveal” I was aware of something new being worked on, I heard a mix of both good and bad things about it, but mostly I heard silence from Apple and confusion from most everyone else. Many people believed that the upcoming product release would combine both the new and the old and that what was revealed at NAB was very much a work-in-progress. I didn’t hear any massive outcry about X until after June 21.
And I’ll stand by that, because that is my truth of things.
Now the outcry after June 21 was mostly ill-informed and quasi hysterical, but again I say “who’s fault was that?”
Herb Sevush
Zebra Productions
—————————
nothin\’ attached to nothin\’
\”Deciding the spine is the process of editing\” F. Bieberkopf -
[Oliver Peters] “It should be noted that the launch of FCPX wasn’t the first move that alienated video pros from Apple. For many, it started when they EOL’ed Xsan RAID, Xserve, Xsan and Final Cut Server. At that time Apple also closed its enterprise sales and support units, turning that function over to resellers. I personally worked with companies that then simply put out edicts that no more RFPs would be accepted if they included Apple computers. FCPX and the EOL of the whole Studio suite was simply icing on the cake. No matter how great FCPX is, it simply left video pros wondering whether Apple could be trusted in the future.”
We were looking to build out a media department for a client around Final Cut Server when Apple canned it. I’m lucky the client was slow-moving, otherwise they would have spent a lot of money on a system just a month or two before it was terminated. That wouldn’t have been great for my reputation, and it definitely damaged my trust in Apple. It’s been a bumpy ride since then, too, but I do feel that with announcements around the iMac Pro and “new new Mac Pros,” things are looking up.
For a little more historical context, here are a couple pieces I wrote six years ago about Apple, professionals and consumers, FCPX and change:
https://library.creativecow.net/soyka_walter/FCPX-Domino-Effect-1/1
https://library.creativecow.net/soyka_walter/FCPX-Domino-Effect-2/1Walter Soyka
Designer & Mad Scientist at Keen Live [link]
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
@keenlive | RenderBreak [blog] | Profile [LinkedIn]
Reply to this Discussion! Login or Sign Up