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Why do you think a new Mac Pro ISN’T coming?
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[Phil Hoppes] “MacPro’s represent a laughable insignificant portion of Apple’s revenue. Giving it way more than it deserves it can’t be more than 20k to 30k units a year. Assume an ASP of 5K which again is far too much on the high side an you get 100M – 150M. The last FY reports put Apple’s annual revenue at 109B dollars. That is a whopping 0.14% of annual revenue. Apple’s revenue is continuing to go up and MacPro revenue is going down so you have a product line that represents 0.14% of your annual revenue and it is rapidly approaching negative zero.
Do you really have to ask WHY Apple would want to keep this product line around? Come on really?”
Glad to see someone gets it.
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[Jeremy Garchow] “Was the XServe Raid high end?”
For Apple, it was. And now it’s gone. Extrapolate.
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[Jeremy Garchow] “[Shane Ross] “EXACTLY! They are no longer in it for the raw computing power ”
They never were in it for the raw computing power.
“Oh, now, c’mon. You’ve gotta remember those G5 commercials where all you had to do was turn it on to get blown to the other side of the house. I say there was clearly a time they when they were strutting around to the tune of Raw Power.
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I would put them in a properly controlled closet and access them wirelessly and I’d send a video output the client’s iPad.
You bring up another topic by accident, though: Video is now a fashion industry. It’s happened in other industries before, so it’s not surprising really. Korg v. Roland. Peavey v. Marshall. Fender v. Gibson.
I imagine the Hollywood editors, with their up-turned Polo collars, sunglasses on their heads: “Hey brah, pass the mojito. So how impressed was your client?”
Did you know all those Marshall cabinets on rock stages aren’t really speakers? Nothing is stopping you, then, from doing the same thing with three, four, or five tower-formed Mac Pros, to impress folks 😉
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[Jeremy Garchow] “OK, so if you’re sticking to FCP Legend,”
I gotta say I like that! FCP Legend. So much better than Legacy.
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[Chris Harlan] “I gotta say I like that! FCP Legend.”
As in “never existed” or “exaggerated beyond anything resembling what actually happened?”
Tim Wilson
Associate Publisher, Editor-in-Chief
Creative COW Magazine
Twitter: timdoubleyou -
There’s two simple reasons:
1. Loss leader; https://en.wikipedia.org/wiki/Loss_leader
2. Brand recognition.Some folks on this particular board admitted to using them because that’s “pro” equipment.
I would argue an IRR is a more accurate accounting method rather than a percentage of gross sales. If a business unit is making money, there’s no reason to cease it — just the opposite. It should be grown.
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[Chris Harlan] “I gotta say I like that! FCP Legend. So much better than Legacy.”
It seems to be what it’s turning in to!
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[Jeremy Garchow] “Pain in the a$$ to be sure.”
The thing is I have options, it’s the uncertainty that’s bugging me. This morning I had committed to just getting a refurb MacPro but my IT guy talked me out of it, saying I should wait a few more weeks. The only thing that would really piss me off is buying a refurb and then Apple coming out with an upgrade. All I want is clarity – kill it or not, just let everyone know so we can move on.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Tim Wilson] “beyond anything resembling what actually happened”
Heroes of old
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