When do you think Apple will pull the rug out from under you again?

[Andrew Kimery]

[Neil Hurwitz] “There simply isn’t the same money making opportunity anymore.”

There’s also not the same amount of gear and overhead investment anymore. An interesting comparison would be profitability vs revenue.

[Michael Gissing]

Given the bang for buck ratio we all now enjoy it is obvious that the tech turnover cycle has to be shorter. I am pleasantly surprised to find I have been able to get as much life out of my FCS3 & MacPro investment and it will get me a bit further yet.

I have always found the lack of backwards compatibility an issue for all NLEs compared to DAWs that I have used over the past 20 years. It seems to be a deliberate design characteristic. Annoying yes but nothing new there.

A lot of people thought Adobe were pulling the rug out with CC but it seems like it is just a moving footpath not a sliding rug. Apple had to start again with FCPX so again no surprises that it was totally new and not backwards compatible. Many were miffed that the rug was pulled abruptly before the newer furniture had all its legs on. So be it. Trust is a fickle thing and I trust Apple less now than I did before.

But to be fair we must expect software cycles and departures that break things before they can be put back together in hopefully elegant perhaps new ways. Apart from goading some regulars here back into their trenches I see nothing new or insightful arguing from a combative viewpoint. Perhaps I have mellowed in the two years this forum has been churning ideas. Perhaps I am busy and not bored.

[Scott Thomas]

[Jim Hines] “I was bored. No easier group to get riled up than Apple guys – right? I could have posted something about windows somewhere and waited three years for somebody to care about it. “

Yeah, I used to be an Avid user and an investor in Avid. Note the past-tense. I can understand why you’re bored now.