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When do you think Apple will pull the rug out from under you again?
They’ve shown a propensity and no compunction to do so in the past – 9 to x – Motorola chips to Intel chips, FCP 7 to FCP X – USB & Firewire to Thunderthighs – the list goes on. Apple has never been interested in backwards compatibility.
Are any of the “stable” post houses with rich histories and longevity in the industry moving over to X?
Will the next shareholders meeting vote on cutting loose this low margin aspect of Apples business?
(I’m bored) : )
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53 Replies
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Which ones are you referring to? The one’s still editing on 1″ or the ones editing on U band?
Michael Sanders
London Based DP/Editor -
I think I’ve won out way more than I’ve lost by Apple being as forward-thinking as they have.
I’ll take OSX over OS9, Intel over PowerPC, Thunderbolt over Firewire over USB, and– yes (gasp!) FCPX over FCP7 any day.
If you don’t like technological change you’re in the wrong business.
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The ones still making payroll because they didn’t blow up the budget with frivolous capital expenditures every year.
Rock on!
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Love technology – also love it when the innovator has the common courtesy to add a few simple lines of code so the legacy hardware doesn’t overwhelm the landfill.
Rock on!
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And those ones are?
I’d hardly call £289 a frivolous capital expense, compared with ££££ for Avid, Smoke etc.
To be honest, if you’re a facilities house that doesn’t update computers and software every few years you are going to be out of business very quickly anyway.
Gone are the day’s of buying a 1″ etc and hoping it will pay off in three years, now kit (camera or post) needs to pay itself back much quicker.
Michael Sanders
London Based DP/Editor -
Mavericks is compatible with machines released as far back as 2007.
When Apple ended PPC support, it was 4 years after the transition to Intel.
Yup, no backwards compatibility at all….
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The bigger more successful businesses – in every industry – hold on to their legacy systems to the bitter end. Good or bad – that’s just been my observation.
I know for a fact – they do not like to have their systems and 5 year budgets held hostage to forced upgrades, e.g., ….if we upgrade our software we have to buy new hardware? Huh? or vice versa.
Rock on!
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I heard FCP 7 works quite well on beta testing Mavericks.
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Hoops hoops and more hoops. Here is Apple’s problem – they market their technology as the best things since slice bread and the very next year they tell you why it’s awful and you need to upgrade to this entirely different thing with all new hardware and software to match. Most people only fall for that trick a couple times at best.
Rock on!
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Yep and I know one high end co in the UK that has lost a lot of work because it’s two year old ingest/asset management system couldn’t handle 1080 25p, only 50i.
Seriously, 5 years – in this industry now? Your kidding right?
Michael Sanders
London Based DP/Editor
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