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When do you think Apple will pull the rug out from under you again?
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[Michael Garber] “10 year development plan for the software.”
That’s very ambiguous. Development plan could mean a lot of things. Some of them not so good for professional use.
[Michael Garber] “post something like this in the lion’s den without anything to backup your claims, prepare to get eaten for dinner!”
I was bored. No easier group to get riled up than Apple guys – right? I could have posted something about windows somewhere and waited three years for somebody to care about it.
[Michael Garber] “FCP has almost always cut the bill.”
I use to use FCP Studio 2 I liked it alot but I got tired of explaining to my clients what rendering means. So when PPro went 64 bit I crossed over. Was due for a hardware upgrade as well so I got an off the shelf Dell for next to nothing – upgraded the video card when Mercury Playback was introduced.
Let’s be honest though. They all do the same thing. None of them has made me a “better” editor. Some have made it less tedious or faster. I would like to get “better”. Know any good books on theory that have been printed recently?
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[Jim Hines] “The ole “you’re in the wrong industry” canard.
The guys who don’t go bankrupt while simultaneously accepting their Oscar are on to the needless upgrade con game.
Rock on!”
Ok then.
Congrats dude, Your “brand” is now nicely established.
You’re the next in a long line of “I’ll post a Bash Apple provocative headline – and watch what happens” – posters.”
Just to make things easier, you don’t have to make this stuff up yourself, go back and check Julian Bowman’s posting history – he kinda invented the identity nearly a year ago. SO you’ve kinda got to accept that you’re gonna be an “also ran” in this arena, but good luck, nonetheless..
It’s important if you want to inherit Julian’s mantle, to make sure that EVERYTHING you post here starts with a clean, targeted trashing at either Apple or FCP-X to protect your brand identity.
After all, it’s the brand that makes you “special” doesn’t it? You’re the anti-fanboy! Rock on indeed!
The tricky part is to maintain that brand, and then find that, like Julian, you actually might wish to USE FCP-X and start finding things about Apple’s evil plans that are useful to your work or life. Because obviously you then have to keep posting how horrible it is, while you simultaneously ask people over and over again for help in learning how to use it! That’s a damn tricky thing to manage.
Heck, appearing at any public gathering for Subject A and standing up and telling everyone that “any public gathering about Subject A” is inherently LAME is quite a bold tactic fur sure!
I for one am going to help you establish your newfound identity by making you just the second poster (after Julian) to be dumped in my “don’t pay ANY attention to this guy” list of posters. So you truly ARE special to me now.
So congrats. Welcome to the board.
Others here will surely make time for you.
I just won’t.
Yep, Rock on! (your own special self)
; )
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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N/A
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[Marcus Moore] “#2- FCPX and it’s development has so little weight against their balance sheet, it would save them very little money to scrap them. Based on the last sales numbers we got, and FCPX’s current ranking in the appStore, I think it’s fair to say it’s making it’s development $$ back.
“Marcus.
You can also see the X development effort as an efficient way for Apple to run a few division on their org chart that actually code complex software on a day to day basis. For any computer company, this is a very valuable thing at a root level.
Remember when Legacy team members got delayed because some of them were shuffled off to the iPhone intro? Having on-going “state of the art” software development efforts in house gives you a very attractive competitive proposition to hire and maintain highly skilled coding talent.
That alone might drive Apple to keep an effort like X going. They arguably have the the “A-team” of global media software development working to do what Apple’s brand has always been built around – innovation.
Need to solve a problem with Apple TV or iCloud video deployment? Call (insert name) two buildings over on the X team and tap the expertise – otherwise you have to hire out (security concerns) or go through months to post, vet and hire talent.
Makes a LOT of sense to me.
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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Hilarious.
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I also think that it has at least something to do with not wanting to be over a barrel if AVID and Adobe decide they want to go PC only. Though it’s been well over a decade since Apple came out of the dark times, I think they still harbour a fear that those companies will take their pucks and go home.
Apple was so close to the edge, if they lost the professional publishing and video markets in the ’90s they might not have made it thru the leanest of years. I think this probably drove Apple to invest in Pro apps in the first place.
Plus I think it’s undeniable that Apple likes to have it’s cake and eat it too- being the computer for everyone with their iOS devices, while at the same time being the machine for creative professionals [not just A/V, but app creation as well] at the top end. Perception does filter down, which is why I never believed that they’d stop building a MacPro [let alone the Mac!], and why I think they’ll continue to invest in the creative arts software.
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I can’t think of a single equipment or software upgrade in the last 10 years that we have made that hasn’t helped our productions get better in quality, faster, easier to plan and execute and higher in standard of video. Apple has been as big a part of this as any supplier with the exception of blackmagic design.
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[Jim Hines] “In the end – what about the art? Huh? Honestly the most beautiful paintings I’ve ever laid eyes on are those 30 thousand year old scribbles at Chauvet Cave.”
And then the cavemen slaughtered the next poor schmuck who innovated chalk to replace that legacy art tool – burnt charcoal sticks from the fire. 😉
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
This type of thread pops up every now and again and
Even though I am completely out of the biz I still like to keep up.
I had the first AVID MC 8000 in NYC installed by BZ 1992
And was in biz for 13 years before that. So here is my two cents.
This industry has gone from a Money Maker to just Plain Sh-t.
There are those who whine and say what about the “ART”
Well guys I hate to bust your bubble but it doesn’t matter.
NOBODY ever said, I got to watch this show or see this film because
of the editor or colorist. You can be replaced instantly.
Moreover, lots of the lines of value added services, are being leached out by technology.
No more money from time code burn-ins, dubs,
film to tape, standards conversion, and hourly charges for gear.
All you got to sell now is TIME
and it’s relatively cheap time to boot.
We used to have these discussions on the Old Avid-L and I always said
And still say today that without markup on equipment and without a high economic barrier to entry, running edit bays is like driving a TAXI, and will pay the same wages.
We used to add in a CHRYON MAXINE and bill an additional 125.00 per hour to an edit session. Dual Twin Deveous 350 per hour.
The Sushi Flowed and Dry Cleaning was picked up.
We billed 6 to 7 grand for a 8 hour studio session ona regular basis.
There simply isn’t the same money making opportunity anymore.No sour grapes here, I’m glad I spent 32 years
in the biz and now it’s time for a younger generation to come in.
I just don’t see them having the same money making
potential that existed 32 years ago.
Not to mention that we had some really really cool toys to play with
Flying around a Warren Smith Animation stand was fun
Playing with the ADO Joystick was fun
Watching 4 VPR3’s spin up and zip along was fun
Watching 100 VHS machines automatically cycle thru a dub run was fun
A Big Switcher with lots of Keyers and ME’s was fun
Just getting all the stuff to work was fun.Sitting in a dark room looking at a computer monitor all day
Is Not Any Fun At All.I’m willing to bet that Full Sail down in Fla. is the most profitable company In the biz, not because they make great shows
but because they con young kids into paying ridiculous tuition for training in a career that has way more aspirants then slots. For me it was all telling when a regular poster on the COW announced
That he was forming an “Education Division” with their own Educational Programming.
Rake those suckers in. -
Sounds like sour grapes to me Neil. Why do you hate art?
I work a relatively small amount of time from my own home and pay the bills and feed the wife and kids. Don’t know where you took a wrong turn but it’s obviously left you angry and unfulfilled. I humped luggage at a hotel until I was 45 and then I went to a school – not full sail – It was a blast – learned some stuff, met some people – nobody bought my sushi or paid for my dry cleaning – but – trust me this is better than the hotel.
Rock on!
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