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What’s your FCPX plan?
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You can provide no basis in history or fact to substantiate your reasoning. It actually makes no business sense at all.
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I think you’re very much misjudging Apple intentions. The price point is reasonable and not that low when you consider it is one app in a suite that costs $1000. They’re selling one app for a third of the price of the suite. I think it’s going to be very successful and not just as a one off gimmick. It might not be cutting feature films or primetime broadcast shows, but those are only a tiny portion of all the video production that’s generated around the world every day, and there will be a great market for this product, and not just in June but for some time to come.
All the best,
Tom
Class on Demand DVDs “Complete Training for FCP7,” “Basic Training for FCS” and “Final Cut Express Made Easy”
Author: “Final Cut Pro 5 Editing Essentials” and “Final Cut Express 4 Editing Workshop” -
Here’s my guess: Apple already knows how to make a professional editing app. So they’re making a new one. Might take them a few versions to get every feature anyone wants, but out of the gate I’m sure it will suit a majority of editors.
And instead of forcing everyone to buy the suite and have to pay for a lot of apps they don’t use, they decided to let each one stand on its own. So for those using Pro Tools, Resolve, After Effects, etc., they are spared wasting some bucks. And they smartly added several features previously requiring those apps INTO FCPX, making it less likely you’ll need to leave FCPX to do much of the work.
Fun to guess, eh?
Best,
Geoff -
Color me green, but I hope the entire feature set of motion is incorporated therein, as a surprise.
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there are many professional hi end editors that generally feel that “FCP-X better be much better than AVID DS or Smoke” – but how many of those users are out there ? Apple is in business to make money, and will try to appeal to the largest audience, including people that have never edited before. As for the hi end professionals, with their hi end requirements – well, I think that this is VERY unimportant to Apple. Even if that pisses off most of the user base of Creative Cow. If FCP-X doesn’t have multiclip, doesn’t have log and capture, doesn’t work with your existing capture I/O cards, and has a new learning curve – BUT products like Adobe Premier DO all of these features, will it be that emotional for you to switch ? Especially since almost everyone reading this already owns Adobe Production Premium ? I am hoping that this is NOT the case, but I am prepared for anything.
Bob Zelin
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Apple has iMovie for that mass audience you speak of. If Apple didn’t care about the opinions of pro users, they wouldn’t have shown it at the FCP user meeting at NAB – which is a very unusual step for Apple since they ignore NAB. Logic and Aperture weren’t dumbed down with their 64bit updates, so it would be pretty off the wall to do the same with FCPX. Because Logic and Aperture are as advanced as they are – there’s no historical basis to make the dumbing down assumption. In fact, everyone is going to have to do lots of homework to learn FCPX, which I think at it’s core is what has so many people upset. There will be no Final Cut experts when June comes.
If Apple’s going to stick it to someone, it’s going to be by requiring Lion for the install – both of which are due in June (however, didn’t they say it was Snow Leopard compatible??). By the time 3rd party plugins/cards have been updated to work with both the Lion OS and FCPX, most of the bigger kinks will be patched up with FCPX by Apple. If some miracle occurs and AJA cards work out of the gate, it will mean Apple has worked with 3rd parties on the development of FCPX – once again proving they’re not done with pro users.
Nobody is going to switch to Premiere. That’s the equivalent of threatening to call your old high school girlfriend when you fight with your wife. Premiere may do all these fun things, but as soon as your best client asks for you to dig out an archived FCP project in ProRes and make a revision, you’ll be back. And oh yeah, CS5.5 broke the AJA drivers, so I guess Adobe doesn’t care about pro users either.
And I really hate the term ‘High End’ – it implies that the speaker spends too much time on the ‘low end’.
I think I’m gonna have to get off this forum for a while. It’s like everyone’s got hysterical PTSD from a war that ain’t even happened yet.
John Davidson | President / Creative Director | Magic Feather Inc.
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What we’ve got is a classic example of “beware what you wish for.”
All everyone kept saying is, “we want 64-bit FCP, and we don’t want any rendering.” Well, that’s what they’re getting. But, can you actually do your work on it? That’s a whole different matter that no one remembered to ask for when they rubbed the lamp and asked the genie to fulfill their wishes. .
David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
https://www.drwfilms.comPOST-PRODUCTION WITHOUT THE USUAL INSANITY ™
Creative COW contributing editor and a forum host of the Business & Marketing and Apple Final Cut Pro forums.
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[John Davidson] “If Apple’s going to stick it to someone, it’s going to be by requiring Lion for the install – both of which are due in June (however, didn’t they say it was Snow Leopard compatible??).”
They said FCP X is built on Snow Leopard.
[John Davidson] “I think I’m gonna have to get off this forum for a while. It’s like everyone’s got hysterical PTSD from a war that ain’t even happened yet.”
I will say that Apple has definitely helped to create this so called PTSD you mentioned, first by showing very, very little; and then by failing to fill in any of the missing blanks. For example, what happened to the additional previews they promised? They really shouldn’t have promised anything, but they did. And, you can’t blame those who are thusly suspicious, because failing to show things you’ve promised naturally creates speculation and concern. What are they hiding? Are they worrried it’s going to bomb? Etc., etc., etc…. That’s all Apple’s doing.
David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
https://www.drwfilms.comPOST-PRODUCTION WITHOUT THE USUAL INSANITY ™
Creative COW contributing editor and a forum host of the Business & Marketing and Apple Final Cut Pro forums.
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It’s entirely possible for FCPX to be released on Wednesday. How would that be for a preview?
John Davidson | President / Creative Director | Magic Feather Inc.
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[John Davidson] “It’s entirely possible for FCPX to be released on Wednesday.”
You mean, because the same guys who promised to show us more also promised a June release? And, because Wednesday is June 1 you’re suggesting they might actually release it on the very first day of the promised month?
Are you willing to wager on that John? Cuz honestly, I’d like to make book on that one… And trust me, that’s a bet I’d love to lose.
David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
https://www.drwfilms.comPOST-PRODUCTION WITHOUT THE USUAL INSANITY ™
Creative COW contributing editor and a forum host of the Business & Marketing and Apple Final Cut Pro forums.
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