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What will Apple do with the Macintosh?
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I’m not sure how you read the email as cryptic. He says they’re releasing a product and gives a rough timeframe “later 2013”. It’s not even as vague as people have made it out to be- since Apple PR followed up Cook’s comments with David Pogue saying that he was specifically talking about a new MacPro.
As to Cook’s comments about Pro customers in general, that can only be born out with whatever products they release from here forward.
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[Chris Harlan] “disregard all other evidence to the contrary.”
When the alternative argument that Apple will definitely drop the Mac Pro is based on the fact that Apple makes too much money on other products, I’m not sure my hopes look all that delusional.
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I’m not sure he was talking about all pro apps, and not just the FCPX team.
•EDITED TO ADD From Philip…. That number is just the FCPX team, and doesn’t include Logic, Aperture, and likely not even Motion or Compressors.
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That supposes that every decision a company makes is from a purely and IMMEDIATELY-quantifiable profit-driven standpoint.
If Apple’s only motivation had been money, they could have cut the margins on their products in a grab for more marketshare years ago, but they haven’t. Though strangely this decision seems to have made them the most profitable computer company anyway…
I’m sure Adobe certainly isn’t a stranger to investing in technologies where they’re profit potential is years down the road.
And while I think Apple will sell a butt-load of MacPros to A/V professionals, the market goes far beyond that. Apple would see way more sales of a MacPro to iOS and Mac developers doing serious number crunching in Xcode. And Apple DOES definitely care about it’s iOS and Mac developers.
It’s not just about us. That’s why I think a MacPro is going to remain a relevant machine for Apple for years to come.
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[Marcus Moore] “‘m not sure how you read the email as cryptic.”
Oh yeah, my bad. “Something really great” offers such clarity. Why didn’t I see it before? Idiot me.
In the same email, I notice that he also referred to the minor pricing adjustment as “an update.” Woo-hoo!
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[Bill Davis] “[John Pale] “No Steve Jobs to stand in the way now.”
Like he stood in the way of Apple’s success for all those earlier years?
“John was talking about licensing out the OS, which Jobs was strongly against. I’m guessing from your response that you hadn’t quite focused on that.
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How much information do you expect to get about a product a year out from release? Especially from Apple- Specs? Configuration? Colour?
He said a new MacPro was coming out “later next year [2013]; that’s light on details, but it’s not cryptic.
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[Brett Sherman] “[Chris Harlan] “disregard all other evidence to the contrary.”
When the alternative argument that Apple will definitely drop the Mac Pro is based on the fact that Apple makes too much money on other products, I’m not sure my hopes look all that delusional.
“On the face of it, the point you are making might seem obvious, but the reality behind it is probably quite different. The computer/ProApps forces are undoubtedly so internally impotent that all it would take to kill it is something as simple as enough people on the device side agreeing that the carbon footprint of the Mac Pro is unjustifiable. Recently, all Apple had to do was bring some fans into compliance to continue selling the Mac Pro in Europe, and instead decided to just shut it down. The only real reason to keep it alive at this point is PR, and even that is marginal, plus, they can probably get more value out of killing it for green purposes, than worrying about what some last century video folks think. It’s just not really there business anymore. Plus, the iMacs are zippy.
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[Marcus Moore] “He said a new MacPro was coming out “later next year [2013]; that’s light on details, but it’s not cryptic.
“I see it as a vague blow-off, not a promise. But, hey, shine on you crazy diamond.
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“Really great”, is of course subjective, and you’ll never catch me betting that Apple (or any company) is going to release a product where everyone will share that opinion. But I think he has made a promise here, via public statement, and it will be pretty clear whether it’s true or not in a relatively short period of time.
Will I still be retroactively crazy AFTER the product is released?
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