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What will Apple do with the Macintosh?
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The name Sidd Finch made me laugh out loud.
https://en.wikipedia.org/wiki/Sidd_Finch
Still, I would not rule out licensing…even after hearing all the convincing arguments against. I don’t think they dropped “Mac” from OSX for nothing. I’m sure if the bean counters can figure out a way to make money with it, they will do it. No Steve Jobs to stand in the way now.
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[Mark Dobson] But I do like the idea of a new strand of names, Mounting Stallion, Pony, Shirehorse . . . . . .
OSX Clydesdale would be pretty cool…
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“Up until here, we still have enough track to stop the locomotive before it plunges into the ravine… But after this windmill it’s the future or bust.” -
[Andrew Richards] “I hope you noticed the date on that blog post…
“Hey, where have you been?
Good to virtually see you around these parts.
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[Jeremy Garchow] “Hey, where have you been?
Good to virtually see you around these parts.
“Second that!
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[Dennis Radeke] “$1M a year isn’t big enough for a multi-billion dollar a year company to get involved with. Extrapolate for a company the size of Apple…”
So Apple’s sucess is actually a detriment? Brilliant. Allow me to be skeptical with someone who has a vested interest in Apple abandoning the pro market with no inside information.
I just don’t see it this way. To me Apple’s success means they don’t have to worry about losing a small bit of money on the Mac Pro market.
There is a hardware ecosystem to support software. Besides the fact that Tim Cook has said they are not abandoning the pro market. I think Apple’s smart enough to know if there isn’t pro level hardware, their software will not achieve pro level status. This is true of Logic as well as FCP X. So while it may not be a huge profit maker if at all, it is a market that Apple has to support if they want to their software to be seen as professional. Not to mention they would probably prefer users of Adobe products to stay on the Mac so they could at least buy FCP X even if they don’t end up using it regularly.
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[John Pale] “No Steve Jobs to stand in the way now.”
Like he stood in the way of Apple’s success for all those earlier years?
My personal business prayer is simple.
Please, please let there be a team at Apple still tasked with thinking about what modern digital content creation CAN be – rather than just trying to marginally refine what it’s always been.
Because the content creation world I’m surrounded by isn’t what it’s always been, either. I’ve said it before, but it’s still true. I’m not shooting the same way, I’m not editing the same way, I’m damn sure not delivering the same way, And I don’t want to get stuck thining the same way if there’s new thinking that might give me an advantage in the future.
BTW, I hope Adobe and Avid are doing the same re-imagining thinking somewhere inside their shops. We all benefit when there’s a real race to make the NEXT great editing apps and workflows – not just to continue to tinker with the great ones of the past.
FWIW.
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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[Bill Davis] ” please let there be a team at Apple still tasked with thinking about what modern digital content creation CAN be”
fwiw – according to Phillip Hodgetts – there are twenty people left in Pro Apps.
https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics
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[Brett Sherman] “There is a hardware ecosystem to support software. Besides the fact that Tim Cook has said they are not abandoning the pro market.”
It blows my mind how much weight you guys put on a single cryptic email, and are able to disregard all other evidence to the contrary. It is pseudo-messianic, the faith some of you have.
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“Like he stood in the way of Apple’s success for all those earlier years?”
Steve killed licensing Mac OS as one of his first tasks upon his return to the Apple helm. He was dead set against the Mac clones that were being sold at the time.
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I’m not sure he was talking about all pro apps, and not just the FCPX team. I will query him on that.
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