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What to use when we stop using Final Cut
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All this howling at the moon! When the sun rises on tuesday we will all know for sure and then the real discussions can start. Meanwhile, can we stop howling and get some sleep before the big announcement.
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[Michael Gissing] “When the sun rises on tuesday we will all know for sure and then the real discussions can start.”
That’s very downunder-centric Michael, over here we won’t know what’s being shown until Tuesday evening.
David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
https://www.drwfilms.comPOST-PRODUCTION WITHOUT THE USUAL INSANITY ™
A forum host of Creative COW’s Business & Marketing and Apple Final Cut Pro forums. Formerly host of the Apple Final Cut Basics, Indie Film & Documentary, and Film History & Appreciations forums.
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[David Roth Weiss] “That’s very downunder-centric Michael”
That’s why I said tuesday. Of course it will be wednesday here as we are always one step ahead of you
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For what it’s worth I tend to agree with Terry Curren and Walter Biscardi on this and I, for one, cannot see “the puck” heading in the direction of upmarket professionals or whatever you want to call them/us.
Ben Holmes is right in that no one is as good at marketing as Apple and they will always go where the money is . . .
. . . But to be fair they do make pretty cool stuff.
Alex Hawkins
Canberra, Australia -
[Scott Sheriff] “This business is transitioning from an art or craft, to nothing more than an ordinary job, to something as common as shooting your own stills.”
While I disgree, there is a trend on the web toward low production values – which seems to be equal parts cheapness and style. Just today I saw a rather ugly web video produced by a very sophisticated company.
To announce its new “5.5” release of Creative Suite, Adobe released a number of videos. Most were very simple, but well-shot, with an alpha channel motion graphic background. But the most prominent video had zero “production value.” Man behind desk, very toppy lighting, humongous lavalier clipped prominently to the shirt.
This is Adobe, folks. They know what they’re doing. I suppose the thought was, “This will be CREDIBLE” if it looks really straightforward. After all, the speaker probably was using a teleprompter, and Adobe probably has all sorts of video professionals, right?
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Phil,
“Fast food hasn’t sent every restaurant out of business just because their product is cheaper and faster, a lot restaurants survive very successfully because their is a profitable market in serving a quality dining experience to people that can see the value in paying a premium for excellent cuisine served in a wonderful environment by a friendly waiter / waitress.”I’m guessing you’re not in America. My inlaws are in the food biz here in the states and your statement is 180 degrees out of phase with our reality.
Here is a paragraph from an article I pulled from one of the trade mags they get:The total number of restaurant locations in the United States shrunk during the past year, as smaller chains and independents in particular had difficulty weathering the economic storm.
The hardest-hit categories were fine-dining independents, which saw unit counts fall 7 percent. Smaller family-dining chains were close behind, with a 6-percent drop in locations among chains of between 50 and 99 units and a 5-percent drop in locations among chains that numbered between 100 and 499 locations.
Restaurants have been battling such economic pressures as slowed sales from reduced consumer spending and increased operating costs, especially for commodities, as well as higher rent and labor expenses.
The largest posted unit growth was a 1-percent uptick in quick-service locations and family dining, growth remained flat.
The sky may not be falling where you are at, but it looks like it is here.If you think there is this huge demand for quality then why are all the giant post houses closed? Why is Hollywood seeing a 25% drop in location shoots and a 50% decrease in feature production? Prop houses, labs, rental companies are closing left and right. For every quality high production value drama produced, there are10 contest shows, 15-20 cheap reality shows and another 20 cheap ‘how-to’ shows.
Five years ago you could have never got a green light for a show like ‘Storage Wars’, or ‘Hoarders’. Now shows like this not only get aired, but produce 3-5 clones each within a month of their premier. There are dozens of channels that air nothing but these type of shows.
For everyone that keeps going on and on about quality, and storytelling why are those traits not dominating the market if that is what is supposedly in demand?Scott Sheriff
Director
https://www.sstdigitalmedia.comI have a system, it has stuff in it, and stuff hooked to it. I have a camera, it can record stuff. I read the manuals, and know how to use this stuff and lots of other stuff too.
You should be suitably impressed… -
Well, I guess we’ll be proved right or wrong later. I’m guessing everyone will find something to dislike in change.
One thing I cannot get past is this: If Apple is not releasing a ‘pro’ app, why the hell would they do it at Supermeet? In front of the professional media users of the world? If they were quietly dumbing down FCP, you’d just see a new release on the Apple homepage. This all smells to me of pro.
However, I think the software will be far easier to operate. This might alarm some old-guard (I’ve seen a lot of them bristle already) and delight new users. And a solid base of new users is what FCP needs to survive as an industry standard in a dinosaur-run TV industry.
Less than a day until we know.
Edit Out Ltd
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FCP Editor/Trainer/System Consultant
EVS/VT Supervisor for live broadcast
RED camera transfer/post
Independent Director/Producerhttps://www.blackmagic-design.com/casestudies/detail.asp?case=therydercup
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well i’m just hoping that after the launch and all the hype has died down, my current copy of FCP running on my 2year old MacPro, and my 4month old MBP will continue to run.
I’m pretty sure that Steve hasn’t had some malicious code installed in my kit that will cause a cataclysmic meltdown on wednesday morning
Just because Apple have an update, doesn’t automatically mean that everything i currently do will become obsolete and unworkable overnight.
My job will remain the same for the foreseeable, and until i can see if there is a value to me upgrading, then i’m happy to continue as as i am.
If FCP was as bad as many complain, then why the heck are they still using it?
I wonder how many of those panicking about the upgrade also rushed out on release day to buy an iPhone, then a newer iPhone, then an iPod Touch then an iPad?
Just because its new and from Apple doesn’t mean you have to have it now, and when you do get it, does it really change your life, or just let you check your twit account that little bit faster?
get a grip, people. sheesh!
Adam Taylor
Video Editor/Audio Mixer/ Compositor/Motion GFX/Barista
Character Options Ltd
Oldham, UKhttp://www.sculptedbliss.co.uk
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I started on this business “before Betacam”, and for my self, FC is the only NLE where I “feel at home” editing on a computer (the only NLE designed by video editors for video editors).
As Ben says, after FC, I expect to keep editing in the new FC.
If there is not new FC?
Would be a perfect moment to retire from my professional video activities (28 years in enough) and push my farm project.
Whatever, but for sure, I don’t gonna start now with PP or AVID.
rafael -
Scott, I have tremendous respect for you and your thoughts on all this, and I want to make sure that isn’t being lost online. I’m look at the same data as you and coming to different conclusions, but I sincerely appreciate this very interesting and challenging discussion on a critically important topic. Thank you!
[Scott Sheriff] “If you think there is this huge demand for quality then why are all the giant post houses closed? Why is Hollywood seeing a 25% drop in location shoots and a 50% decrease in feature production? Prop houses, labs, rental companies are closing left and right.”
This doesn’t say that quality is disappearing to me — I think it says that quality is getting cheaper.
If quality and the cost of the gear to produce it don’t go hand in hand anymore, and if your business model hinges on owning expensive gear (like large post houses and rental houses), then you are probably in trouble.
[Scott Sheriff] “For every quality high production value drama produced, there are10 contest shows, 15-20 cheap reality shows and another 20 cheap ‘how-to’ shows. Five years ago you could have never got a green light for a show like ‘Storage Wars’, or ‘Hoarders’. Now shows like this not only get aired, but produce 3-5 clones each within a month of their premier. There are dozens of channels that air nothing but these type of shows. For everyone that keeps going on and on about quality, and storytelling why are those traits not dominating the market if that is what is supposedly in demand?”
There is not one universal market need. It’s a spectrum.
As you’ve outlined, there is tons of demand for fast, cheap work — at least in part because there is tons of supply for it as you brought up earlier. I agree with you that that “premium” segment of the market is a small percentage overall, but isn’t that the way it works across every industry?
Look at the growing number of questions on this forum and others about RED and ALEXA. Look at DaVinci Resolve (the software may be cheap, but you still need an expensive system to actually run it), and look at Autodesk Smoke. Look at how busy Bob Zelin is installing shared storage systems. There are plenty of businesses that are doing good work and growing.
I don’t mean to come off as a Pollyanna about this industry. I understand that it’s changing very, very fast; I understand it’s increasingly hard to be premium; I see how all this is affecting people’s livelihoods. We have to continually change with the industry. We have to constantly grow our skills sets to stay ahead of new talent. We have to practice better business fundamentals. We have to understand where we can add value, and find and win the clients that can benefit from and pay for it…
… and we have to wait 6 more hours to see what becomes of FCP, which somehow started this entire conversation.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events
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