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What does CTA mean?
I was given a list of production requirements from a company and came across CTA. What does that mean? Is that “Controlled Time Arrival” or ETA?
TIA
Sam
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5 Replies
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CTA=Call To Action. It’s a commercial inside an infomercial.
David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
https://www.drwfilms.comPOST-PRODUCTION WITHOUT THE USUAL INSANITY ™
A forum host of Creative COW’s Business & Marketing and Apple Final Cut Pro forums. Formerly host of the Apple Final Cut Basics, Indie Film & Documentary, and Film History & Appreciations forums.
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It’s what you use to commute in Chicago.
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Let me know if you need to see an example Sam. I have a CTA I cut years ago that I can show you from one of the longest running informercials ever on TV.
David
David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
https://www.drwfilms.comPOST-PRODUCTION WITHOUT THE USUAL INSANITY ™
A forum host of Creative COW’s Business & Marketing and Apple Final Cut Pro forums. Formerly host of the Apple Final Cut Basics, Indie Film & Documentary, and Film History & Appreciations forums.
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Here you go Sam. You can see the LUMINATOR SUNGLASSES CTA at the link below…
https://reels.creativecow.net/film/luminator-sunglasses-cta-call-to-action-trt-4mins
Enjoy!!!
David
David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
https://www.drwfilms.comPOST-PRODUCTION WITHOUT THE USUAL INSANITY ™
A forum host of Creative COW’s Business & Marketing and Apple Final Cut Pro forums. Formerly host of the Apple Final Cut Basics, Indie Film & Documentary, and Film History & Appreciations forums.
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