we’re gathered around a very small pond.

[Franz Bieberkopf]

Why so glum? Take the long view.

Steenbeck introduced new tables … and they’re designed to last decades!

https://www.macvideo.tv/editing/features/index.cfm?articleId=3303228
https://www.steenbeck.com/

Franz.

[Chris Harlan]

[Craig Seeman] “They’re not sinking fast but it’s been a steady leak for several years now and it seems FCP to MC wasn’t much of a bump for them.”

I think you might be reading that wrong. It seemed to me that it was a pretty big bump in sales, but because of the drastic discounts, did not pay well. If the new users who bought in upgrade en-masse with 6, it might pay off.

[Craig Seeman]

[Chris Harlan] “did not pay well”
Profit is all unfortunately. They lost money and laid off 200 people. That bothers me because, given what it takes to find and train talent, I’d think if they were anticipating an upward trend soon, they bite the bullet and hold on the staff through the MC6 upgrades and see where they stood.

I can’t predict the upgrade price but I’m hearing lots of unhappiness in some quarters on the ProTools 10 HD upgrade costs. That Price ranges from around $1000 to $2500.

Then again MC 5 to MC 5.5 was $149 download and $395 for box and that might not be enough to turn around a company that’s been losing money for some years now. Avid doesn’t really make their money from NLE sales so I don’t thing this will dig them out. They make more money selling hardware (just like Apple). I think they’d have to hope facilities buy Unity and Isis products for them to turn the corner.

[Craig Seeman]

[Richard Cardonna] “When Wes Plate closes shop and goes to work as an employee, their must be somthing to say of the state of the content business. He saw something we have not… yet”

I think he saw that independent translator apps would be on the way out and that developers would do more to build these in. Which is what Adobe seems to be doing and why they hired Wes. It may well be that Wes will build in and out support between Adobe products and FCPX and maybe even FCP7 which would make a lot of people happy.

[John Joyce]

apple. is. draining. the. entire. mac professional. pool

And not just the video pool, as some have been noticing for a while:

https://www.luminous-landscape.com/forum/index.php?topic=58869.0

[Ben Scott]

I am sure if you want an OS that looks and feels like those you are used to you will need to move to debian type linux (but not the new ubuntu)
then run lightworks on it once its come out

its pretty unlikely all linux os’es will go the way of lion, windows and ubuntu unity

so theres my little tip for the day

get learning that terminal!

[Bob Woodhead]

I want to be the crocodile.

“Constituo, ergo sum”

Bob Woodhead / Atlanta
Quantel-Avid-FCP-3D-AFX-Crayola
Panasonic HPX500/AF100

[Tony West]

I don’t really see Premiere Pro making a dent in the market place I work in.

I don’t know one TV station in town that uses it, and I don’t know of any production houses in town that use it. They all either have FCP or Avid (the NBC affiliate has the Grass Valley system and they hate it)

That’s not a statement on the the product (pp), I’m just saying if they are going to be in the game they better get going.

Randy Ubilos, who created Premiere Pro left and ended up making FCP X
He must have thought Apple was going to be the last giant standing or why jump ship.

Apple has been hacking away at Avid from the beginning. Putting out FCP well below the price of Avid.

Most of the time it comes down to two titans fighting it out. VHS vs Beta, P2 vs XD Cam

Avid vs FCP

No matter how much any of us like our products at the end of the day the company has to make money selling it to a lot of folks or it won’t be around.

You have to expand the base to sell to.

Apple has that part figured out.

I want to keep getting paid to edit in the future. If the worst thing that happens is I have to use FCP X to do it, I can live with that.

Tony West

[Joseph W. bourke]

You say no one in broadcast is using PPro. Here’s a list of Hearst stations who’ve dumped AVID for PPro:

Boston, Tampa/St. Pete, Orlando, Pittsburgh, Baltimore, Louisville, Kansas City, Milwaukee, Cincinnatti, Oklahoma City, New Orleans, Des Moines, Omaha, Sacramento, Albuquerque, Honolulu, Montery.

That’s just a partial list of the 28 stations who dumped AVID and went to Adobe PPro and the Creative Suite. Maybe not in your market, but in lots of other markets. I was at the Manchester, NH station which spearheaded the change. AVID promised the world, but gave us an orphaned HD card, a mass storage sysem which lost more files than it shared, and a big cut in editing productivity.

Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com

[Oliver Peters]

[Craig Seeman] “There’s a big tizzy going on about the upgrade costs for a full blown ProTools 10 HD system in some audio pro circles.”

While that is true, it mainly applies to their hardware-based system. You can buy full-blown Pro Tools software (not just the LE or M versions), which will run on most third-party audio hardware, for a few hundred bucks.

Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com