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Version 1.0 is the new 0.9 – CNet Article
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[Craig Seeman] “I just can’t see the business model behind investing the R&D for FCPX and not doing something more with it aggressively. I don’t think Aperture was designed to sell hardware so it’s not a highly motivated product.”
So why did Apple invest the R&D for Aperture, then not do something more aggressive with it?
I really do get your point of view, but it’s one of two diametrically opposed visions of the future for FCPX — and they’re both consistent with aspects of Apple’s past behavior.
I’m simply suggesting we continuously re-evaluate FCPX based on the features it has at the moment, not the features it might have someday because Apple has sunk cost invested in it, or because Apple has some technology in another product that might be a nice fit in FCPX.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
[Craig Seeman] “this is already moving faster than Motion.”
And let’s be honest. I don’t think anyone bought FCS for Motion. Maybe a few, but the vast majority of purchases I would venture to say was not for Motion. And Motion is not and ever would be Shake. I think Shake and Motion users knew that, right off.
I think Motion should be a part of FCP especially since it is now becoming an “fx” builder of sorts for FCPX.
Hopefully, FCPXML or MS-DOS will be able to tie these two applications together more seamlessly.
Jeremy
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[Jeremy Garchow] “Minus history, it sounds like FCP alright. What’s changed? Apple never had any of these things, really, so why all the fuss now?”
What changed is the realization that Apple can and will pull the plug at any time. What changed is the belief that Apple is committed to high end video. What didn’t seem necessary before seems very important now.
After you get caught cheating on your wife, you often have to be a lot more specific about where your going late at night, or so I’ve been told.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Jeremy Garchow] “And Motion is not and ever would be Shake. I think Shake and Motion users knew that, right off.”
Fair, Jeremy — of course, Motion and Shake were designed for totally different purposes and used by totally different market segments.
I latched onto that comparison in this conversation because Craig mentioned his hope of Shake features coming to Motion. It’s never going to happen, because Motion was built to be FCP’s title/effects engine, not a dedicated motion graphics or compositing powerhouse.
My point is this: just because Apple used to occupy a niche doesn’t mean they’ll continue to, and just because Apple has a technology in one product that might be useful in another doesn’t mean we should count on it as a coming-soon feature.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
My point is if Apple owns technology they may use it in other products even if the kill the purchased product. The only thing I’ve heard of from Shake that moved into other products was its Optical Flow technology. That doesn’t mean other things can’t/won’t appear . . . and they may still happen . . . as needed and determined by Apple if it fits their business model.
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[Walter Soyka] “I latched onto that comparison in this conversation because Craig mentioned his hope of Shake features coming to Motion. It’s never going to happen, because Motion was built to be FCP’s title/effects engine, not a dedicated motion graphics or compositing powerhouse.
My point is this: just because Apple used to occupy a niche doesn’t mean they’ll continue to, and just because Apple has a technology in one product that might be useful in another doesn’t mean we should count on it as a coming-soon feature.”
I would agree.
Didn’t optical flow come from Shake?
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[Herb Sevush] “What changed is the realization that Apple can and will pull the plug at any time.”
Nope. We all knew that, we just didn’t think it’d happen to us! You know, that whole story.
[Herb Sevush] “What changed is the belief that Apple is committed to high end video.”
So interchange aside (which is big), FCPX is not high end video edit capable?
[Herb Sevush] “After you get caught cheating on your wife, you often have to be a lot more specific about where your going late at night, or so I’ve been told.”
And Apple has been fairly upfront about the features that are “coming soon”. More so than before this fiasco.
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Jeremy Gachow – “Will everyone please remember where we came from?”
We came from a company that didn’t obsolete all of your prior projects. We came from a company that openly and aggressively supported high end professionals. We came from a company that built scalable systems. We came from a company that supported businesses and educational institutions. We came from a company that provided for transitional upgrades. We came from a company that defined who their customers were and supported them.
Sadly, where we came from has little to do with where we are now.
Marvin Holdman
Production Manager
Tourist Network
8317 Front Beach Rd, Suite 23
Panama City Beach, Fl
phone 850-234-2773 ext. 128
cell 850-585-9667
skype username – vidmarv -
[Jeremy Garchow] ” We all knew that, we just didn’t think it’d happen to us! “
But that’s what makes the difference.
[Jeremy Garchow] “So interchange aside (which is big), FCPX is not high end video edit capable?”
Not yet, maybe after the next upgrade.
[Jeremy Garchow] “And Apple has been fairly upfront about the features that are “coming soon”. More so than before this fiasco.”
Which is proof that things are different now. Apple is reacting to that difference, but for many people it’s not enough to say that they are more open than before. That’s like saying he’s more talkative than a dead guy – it might be true, but it still ain’t putting you on the debating team.
Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Marvin Holdman] “We came from a company that didn’t obsolete all of your prior projects. We came from a company that openly and aggressively supported high end professionals. We came from a company that built scalable systems. We came from a company that supported businesses and educational institutions. We came from a company that provided for transitional upgrades. We came from a company that defined who their customers were and supported them. “
That’s a rosy picture.
I see it differently.
[Marvin Holdman] “We came from a company that didn’t obsolete all of your prior projects.”
Ask Shake users about what is obsolete.
[Marvin Holdman] “We came from a company that openly and aggressively supported high end professionals.”
You mean because of a few high end acquisitions or that FCS was a more mature product?
[Marvin Holdman] “We came from a company that built scalable systems.”
As far as I can tell you can run FCPX on a macmini or a desktop with a SAN.
[Marvin Holdman] “We came from a company that supported businesses and educational institutions.”
What has changed here?
[Marvin Holdman] “We came from a company that provided for transitional upgrades.”
Yep, I’ll give you that.
[Marvin Holdman] “We came from a company that defined who their customers were and supported them. “
They defined us? Hmm. I see it as they other way around.
[Marvin Holdman] “Sadly, where we came from has little to do with where we are now.”
I am not saying that FCS does not deserve credit, it absolutely does. But the picture you paint wasn’t that glorious, and some of it I am a bit confused on what exactly has changed. Apple has killed products before with little warning. This is not new.
At what version did you start using Final Cut Pro? What did you use before that?
Jeremy
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