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Version 1.0 is the new 0.9 – CNet Article
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[Aindreas Gallagher] “hat’s never happening. its all dead – there is no FCPX, there wasn’t from day one. It’s completely dead.”
You are quite simply wrong. Wanna know how I know that?
Glad you asked.
I know this, because even if everyone else on the planet totally ignores it – YOU alone, Aindreas will keep it alive with your consistent burning loathing.
Nothing insignificant or irrelevant can inspire such naked fear and hate.
Congratulations, savior of mind-share for FCP-X!
Like the enraged father that lies awake at night — lighting endless torches to better see the evil suitors coming (in his mind) to ravish the daughter – but who eventually only succeeds in burning down the family home — your blind loathing serves to feed the fearsome power of the imaginary foe.
Good job.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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Is like buying a house that you know will be full of water leaks as soon as rain, because they promise they will fix it as soon as they get few thousands call from soaked customers.
A plus to buy is that you will train then “on the job”.Brilliant future.
Where does fit the word “excellency” here?
They know consumers take whatever.
Are you a consumer?
rafael -
ha ha. you may really have a point there.
like if I’m the last one left screaming at it, I’ll be keeping it alive in a quantum hatred observer kind of way.
[Bill Davis] “Nothing insignificant or irrelevant can inspire such naked fear and hate. “
lord almighty I don’t fear it Bill – and hate may be the wrong word –
its software, it never set out to hurt anyone, what I do despise is the glib, hubristic, mercenary thinking behind this software.ten year plan for FCPX my ass. They set out and executed a strategy to make a fast, large prosumer buck off imovie users on the appstore.
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
[Aindreas Gallagher] “ten year plan for FCPX my ass. They set out and executed a strategy to make a fast, large prosumer buck off imovie users on the appstore.”
Are you thinking this is a one time charge? If so, what would be the point? Do you think Apple is that desperate for cash?
Just curious as to how you see this, as you keep bringing it up.
And, since we are all making guesses, what if (and it’s a HUGE if) FCP 10 has a more fully featured FCPXML, video monitoring, and just for yuks (and for you), a more customizable workspace. Let’s throw in true event/project sharing as well.
What then? What consumer is going to buy that? Do you think iMovie customers are rushing out to buy an AJA Thunderbolt box?
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[Rafael Amador] “Are you a consumer?”
I’d be lying to myself if I said I wasn’t. Can’t trade pelts for salt at my local grocery store, although I’ve tried!
Sure, I demand more from NLE software than a “consumer” does.
Is there software our there that you find truly “excellent”? Just curious.
One stipulation, it can’t be free.
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Its a question of the actual market for this product. Craig Seeman did a calculation of the appstore sales for this software – it comes in at around half a million. I am going to say that 70-80% of the people typing in their apple IDs and pressing buy were consumers upgrading from iMovie.
That still leaves over one hundred thousand as a figure of paid editors buying it – that’s reasonable out of the gate.
Right – so if that is vaugely accurate the installed customer base for this software, by a factor of at least three to one, are consumers. that is who this software is largely being sold to.
The vast majority of FCP license holders were editors or post houses, but there is No Way that the majority of FCPX users aren’t graduating from iMovie.
Apple has made a new product for a prosumer audience – it is designed to monetise iMovie users going forward, its really easy to tell because out of the gate it was marketed to them, it was rich with consumer simplifications, and just tons of things we needed were dropped, along with the Studio and all the other software.
have a read of this again:
https://www.apple.com/finalcutpro/imovie-to-finalcutpro/
As an iMovie user, you’re already familiar with some features in Final Cut Pro X — such as skimming and the Magnetic Timeline — so you can start working right away.
I’m not being mean, but the deliberate grim insistence on avoiding the screamingly obvious with this software verges on Stockholm Syndrome.
You ask what I would think if a ton of things come back – customizable Gui, source monitor, functioning plug-in environment, stability, autosave that doesn’t fall over, a different colour corrector, less GUI chrome, tracks, better audio handling in the timeline, bins, sure it would be great if some or all of that came back, but the point is that Apple is not making this for us – the idea that one application can be simultaneously successful as a consumer/prosumer hand holding environment and a full featured, open, deep professional software environment is a lie. Sophistication and options engender necessary complexity. The primary market for this software – iMovie users, will not benefit from those kinds of changes and they are, inarguably, the primary market.
this application isn’t coming back to us – the things that will be added to it will be to build it out as a prosumer application. We’re never getting tracks, a persistent source monitor, the XML will stay buggy, underwritten with a four page manual due to their focus being elsewhere – probably advanced face recognition for your kid in the home movie or something like that – the sort of things an iMovie user would go wow! I want that stuff! – or whatever.
Mostly though I think its going to go mouldy, the professional user base, which never really began, is going to be formally declared dead in twelve to eighteen months of the software being completely ignored, at which point apple’s gambit is over, they didn’t somehow miraculously give the industry a lobotomy and convince them to go with a buggy, expanded imovie.
in a year/year and a half FCPX is professionally formally dead, this forum is long gone, and apple has a nice prosumer earner on the appstore that they can treat like pages or whatever – it’ll never have any relevance outside of the appstore and the consumer install base, its broadly ignored like pages, but they’re feeding it nicely to the consumer base and they’re making coin. Any pretence at development of this software for a professional base will be completely gone in 18 months, the top end goes back to Avid, everyone else goes to Premiere.
And that, children, is the story of how Apple completely destroyed FCP.
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
[Aindreas Gallagher] “I am going to say that 70-80% of the people typing in their apple IDs and pressing buy were consumers upgrading from iMovie.”
There’s no way to know or substantiate that. It’s one thing to estimate FCPX sales figures because there’s known Lion download figures and known FCPX ranking behind it, there’s now way to know the motivation of the buyer. One can argue since every FCP7/FCS3 owner has iMovie on their systems, they all bought FCS3 as an upgrade to iMovie. There’s no way to know motivation for purchase. It’s certainly possible for iMovie users to move into the professional arena as well. In fact if you look at this forum one can argue that many FCP7 users purchased FCPX to give it a run. Given that there’s now a 30 day free trial, the purchase decision may be even more substantial since one knows what one is buying at that point.
Over half a million people bought it (a number that’s still climbing given the continued #2 ranking behind Lion) and I’d guess a substantial portion are playing with it even if it’s not ready for higher end professional needs.
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[Bill Davis] “Well, you got the first part of this wrong (it was Conan) so pardon me if I don’t end up surprised if you get the second part equally wrong as well.”
So that would be bad marketing wouldn’t it – creating the impression of stupidity would, rightfully, lead you to invalidate the rest of my argument. So I thank you for correcting my error and also for demonstrating the fundamentals of a bad roll-out – creating a negative impression which supersedes the actual content.
[Bill Davis] “Wow. That’s an amazing sentence. Look at it again. “editors who have never tried it – hate it.”
Once upon a time, people with any intelligence at all would have broken down laughing at an idea like this. And here you are, Herb, propagating it.”It’s not an idea I’m propagating Bill, it’s merely a fact I’m stating. I’m not saying it’s proper or wise for editors to hate something they’ve never used, I’m saying it’s an indictment of Apple’s marketing of X that this situation occurs so frequently.
[Bill Davis] “BTW, I’m not arguing that it might not be a “cataclysm” for you. But if so, you need to spend your time learning an alternative. Just don’t presume that your view is universal, cuz it’s not.”
Your missing my point Bill so I guess I’m not making myself clear. My post has nothing to do with the quality or usefulness of FCPX for me or anyone else.
The release of X was and is a costly pain in the neck for me, but hardly catastrophic or cataclysmic. Those hyperbolic terms were used to describe the incredible ineptitude of Apple’s marketing and release of X, not of the actual product itself. At the moment I have nothing to say about X as a product other than it’s totally useless in my workflow.
[Bill Davis] “Your view I quoted second above, actually kinda disses the intelligence of the editing community at large. It’s the working editor viewed as human sheep. “Just push the buttons and we ‘smarter folk’ will tell you what to think””
That’s all we are to marketers; sheep, lemmings, in other words – consumers.
A marketer’s job is to create a good initial impression about a product, to create a positive “buzz” that will lead the sheep to drink the water. It is not good marketing to scare the sheep away before they’ve even seen the sludge. The marketing release behind X created more initial bad will for a product than anything I ever saw or heard about. It’s irrelevant whether the ill will was justified, as a marketing operation it was Apple’s job to create a positive environment for their little baby. Instead they birthed it in a radioactive waste pit. As marketing goes, it can’t get any worse.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
I’m making a supposition there Craig, not a crazily unreasonable one – I hedged it down to three to one as well.
It was sold and marketed to iMovie users – the reason they’re not moving into the professional sphere, although some may, is because they are prosumers buying a prosumer product marketed to them as such – as prosumers they are likely doing something else that pays them, there are lots of different jobs in the world.
It’s just a prosumer app FCPX – it’s never going to be anything else, it’s performing well as a prosumer app, aimed at regular iMovie users. That’s all this thing is. It doesn’t, in a certain sense, really have much to do with us.
It wasn’t intended to be a professional application – it’s a more advanced hobbyist tool grown out of iMovie. That’s all it is. It’s not going to stop being that.
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
[Jeremy Garchow] “I’d be lying to myself if I said I wasn’t. Can’t trade pelts for salt at my local grocery store, although I’ve tried!
Sure, I demand more from NLE software than a “consumer” does.
Is there software our there that you find truly “excellent”? Just curious.
One stipulation, it can’t be free.”
No one Jeremy, therefor I try to be the less software dependent I can and I’m not talking just about video.
I’m a consumer too, but there are very little things that help me enjoy life that depend on a software update 🙂
rafael
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