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Version 1.0 is the new 0.9 – CNet Article
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[Neil Patience] “How did that happen and is there any other product you would buy on the same basis ?
“Actually, when you think about it, LOTS of things work like this today.
My Sony LCD TV does regular software updates to it’s OS overnight adding new channels and features.
My car dealer regularly updates the software in my car to increase efficiency, and my son keeps politicking to let is buddies re-flash the chips in our Honda to get “racing performance” out of it. (yeah, right!)
The whole core of the smart phone concept is that it’s kind of an empty bucket that gets BETTER over time via software updates and app purchases.
Like it or not, this is how the world is moving. We expect what we buy today – to be made better tomorrow via software update.
It’s just so new that we expect it some places (apps on the phone) but not in others (code in our cars.)
But it’s clearly something we’re all going to need to get used to.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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[Bill Davis] “It talks about software as a constant work in progress – and how rather than yesterday’s start-build-finish model of a program, it’s more a “start – get to useful status – then revise and refine for a much longer lifespan” model.”
Bill,
I think you’re a bit off on your “yesterday’s model”.
I don’t know much about software design and such, but isn’t this the way software has always been approached?
https://en.wikipedia.org/wiki/Principle_of_good_enough
Not exactly what he’s talking about in the cnet article, but it comes down to the same principle – ship now, refine later.
The idea of software as a service (not product) has been a glint in eye of every major software corporation that has ever been anthropomorphized. Which means it probably isn’t good for anybody. (Think about sudden changes in terms of service and use Facebook as your starting point.)
Anyway, it would be great to hear about the issue from anyone with software experience.
Franz.
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[Bill Davis] “Totally finished software was what you needed for a golden master to send to the plant to press and box and put on the trucks.
With the App store, that’s all gone.”
GREAT!
“ayyye, we were fond of finished software when we drove trams and buggies.”
This isn’t a kindle spewed out to disinterested consumers – this is a directly tied market of professional practise: so you are arguing that the lack of physical delivery mechanisms suddenly absolves professional software vendors from any onus to provide workable software to paying professional customers? This given that the vendors are by nature symbiotic to the understood professional practise and performance of their market?
that is the argument here?
for gods sake please.
[Bill Davis] “- they can change every 5 minutes if there’s a good reason to do so.”
AAABSSOOLUUTELY – run and gun for sure there! there are nightly builds of FCPX coming through the appstore..
apple’s best minds are on that thing – late nights and furrowed brows over the imovie+ thing they dumped on the appstore half a year ago, whole boardrooms filled with apple’s best and brightest pondering the unusability of it, the instability, failing autosave, the mutating file size, that rectangular colour corrector, that half of the critical plug in developers are locked out by the moron software the engineers made..
Apple Are All Over This. Espressos at midnight over at infinite loop! Emergency stations!
On a fundamental level, Apple care less about FCPX than they do about how the SMS bubbles animate and transpose from a composed message to the message thread in iOS.
This software, outside of strategically growing a monetised imovie base, which it is designed to do in a five year horizon – outside of that?
the editing software, market, our livelihood – it means nothing at all, nothing to apple.They could not care less.
the NAB gambit makes you retch in retrospect – near heave – all they wanted was an ability to charge into a free PR run for an expanded prosumer item on the appstore. They cr*pped on everyone that day with glee. they lied about everything, and told everyone nothing. Apple will never be worse as a company than they were that day. they were malevolent, lying, dissembling guys trying to drum up some headlines to get imovie users to buy their stuff down the line.
Does anyone think that apple didn’t know this software, that was effectively menu hidden at NAB, wasn’t fit for purpose? Seriously – stop. Just forget all your perceptions of Apple. does anyone think that apple didn’t know deep down that this wasn’t, and by design may never be fit for purpose?
and how much damage that would cause? Whole FCP sectors in broadcast are dead over this end of the pond. What kind of people would do that simply to make a buck out of prosumers?
Who are these guys? Who exactly is Apple these days?
nasty, nasty, company with blueshirt moonies at the door to sell you is who they are.
increasingly nasty: a big, xanu volcano of apple truth, L Ron Hubbard style, big blue t-shirt rictus grinning company.
Apple is becoming a lie.
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
[Aindreas Gallagher] “so you are arguing that the lack of physical delivery mechanisms suddenly absolves professional software vendors from any onus to provide workable software to paying professional customers?”
I am arguing no such thing, Aindreas. (Perhaps it’s my inability to make my thoughts clear enough – and if so, I’m sorry, I’ll try harder.). The market place has a perfectly fine mechanism in place to reward/punish any company that delivers software that their customers feel is sub-standard.
For example, you clearly feel that FCP-X is sub-standard and have argued that here constantly. The problem is that there may be a huge and growing number of people – including myself – that feel it to be exceptionally useful and well designed. So the problem isn’t anyone “absolving” anyone of anything. It’s people telling other people what they “should” find useful.
That more clear?
[Aindreas Gallagher] “apple’s best minds are on that thing – late nights and furrowed brows over the imovie+ thing they dumped on the appstore half a year ago, whole boardrooms filled with apple’s best and brightest pondering the unusability of it, the instability, failing autosave, the mutating file size, that rectangular colour corrector, that half of the critical plug in developers are locked out by the moron software the engineers made..”
I stand in awe of your singular ability to deploy your consciousness out into the minds of others and suss out their intents, feelings, and inner-most thoughts!
Have you considered investing heavily in gambling? With your level of near-frightening acuity, I would imagine that the industry from Macao to Las Vegas will soon be trembling at your boots.
Remember me then, oh mighty one. Your humble acolyte.
[Aindreas Gallagher] “nasty, nasty, company with blueshirt moonies at the door to sell you is who they are.
increasingly nasty: a big, xanu volcano of apple truth, L Ron Hubbard style, big blue t-shirt rictus grinning company.
Apple is becoming a lie.
“Uh, it’s the holiday season in the US. They’re wearing RED shirts these days.
(kindly adjust your tinfoil and antennas, as you’re getting muddy signals in your current configuration.)
(And happy holidays, AG – sparing with you is easily as fun as greased javelina wrestling – if a bit more reminiscent of someone obsessed with this classic Titanic deck chairs as the iceberg of communications change relentlessly approaches. Peace to you and yours!)
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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[Bill Davis] “It was only ever “catastrophic” among an inside group of people who relentlessly began tearing down aspects of the software they had NO CLUE about.”
Bill the roll out was catastrophic as a marketing event totally aside from the actual quality of the software. No matter if FCPX becomes the model for all NLEs from here on in, the release was the biggest disaster since the Titanic.
The perception of FCPX is so bad it spawned this forum. The roll out was so bad it was parodied on the Jay Leno show – the only mention of an NLE in the history of broadcast TV was a total comedic assault. In future years the roll out of FCPX will be studied in business school the way Coke Classic and the Edsel is studied now.
Again, this has nothing to do with the actual content of the software, this is all about the way the software was marketed, released and perceived. The very fact that editors who have never tried the software hate it so much is the most damming evidence of the size of the cataclysm that was the release of X.
The only reason that X will probably weather this storm is the fact that it is so insignificant financially to Apple. If a company like Avid had released a product in this way they would already be in chapter 11.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Bill Davis] “The problem is that there may be a huge and growing number of people – including myself – that feel it to be exceptionally useful and well designed.”
Bill, this software is a failed execution. failed – the general market determination of this software is not a huge debating issue.
this software is a laughing stock.
this is now a cupertino tomato throwing exercise.
this software does not exist professionally, I feel near guilty landing the easy blow now, and slightly confused at the true final death of apple as we had them.
because Its all dead Bill – there will never be any quirky second storyline saving the compound clip marker project bloat off the motion effect tutorial. have you seen the youtube views for Steve Martin and the guys on FCPX? its barely a couple of hundred people.
that’s never happening. its all dead – there is no FCPX, there wasn’t from day one. It’s completely dead.
[Bill Davis] “”apple’s best minds are on that thing – late nights and furrowed brows over the imovie+ thing they dumped on the appstore half a year ago, whole boardrooms filled with apple’s best and brightest pondering the unusability of it, the instability, failing autosave, the mutating file size, that rectangular colour corrector, that half of the critical plug in developers are locked out by the moron software the engineers made..”
I stand in awe of your singular ability to deploy your consciousness out into the minds of others and suss out their intents, feelings, and inner-most thoughts!
“they never cared bill, the software is dead. And they really don’t care what they did to it. either way, the software is dead for months now – dead. it never got into any of the pro-shops, the higher level is throwing out the entire existing FCP architecture – its done Bill. Its dead.
this software, and the minds behind it are a professional laughing stock.
they couldn’t punch their way out of a software paper bag. their project file mutates in size at a whim, their autosave fails repeatedly, their rectangular colour corrector will be a joke for the ages, their plug in architecture is for morons, they have destroyed video material footage selection by modelling it to GTD applications, probably because they were itunes software engineers on a weekend, the timeline metaphors are a stupid joke, the timeline interactivity zoom scaling is heart stoppingly bad, the animations for activity in the timeline are fingers on blackboard irritating – (no please show me dissolve positional transitions for every action – you moron – you obviously care nothing for the reality of my existence) OH NO WAIT – YOU ACTUALLY DON’T
THIS IS ACTUALLY A CASUAL VIDEO EDITING GAME. THIS REQUIRES THE VISUAL TRIGGERS OF ANGRY BIRDS.
REMEMBER? ITS MAGNETIC. FOR CASUAL GAMEPLAY.
https://www.apple.com/finalcutpro/imovie-to-finalcutpro/
the least we can do here Bill, is remind them that we fully understand what they, those utter morons, did to a century’s craft of editing..
..those facetious, self involved, apple employed, low grade morons.
[Bill Davis] ”
(And happy holidays, AG – sparing with you is easily as fun as greased javelina wrestling – if a bit more reminiscent of someone obsessed with this classic Titanic deck chairs as the iceberg of communications change relentlessly approaches. Peace to you and yours!)
“sincerest holidays to you Bill sir, there may be icebergs, but the Apple north pole is gone.
Apple, in our terms, are gone. But they kindly left craft acid in their wake.
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
[Herb Sevush] “The roll out was so bad it was parodied on the Jay Leno show”
Oh, oh. I think Coco’s gonna be pissed.
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[Herb Sevush] “The roll out was so bad it was parodied on the Jay Leno show – the only mention of an NLE in the history of broadcast TV was a total comedic assault. In future years the roll out of FCPX will be studied in business school the way Coke Classic and the Edsel is studied now.”
Well, you got the first part of this wrong (it was Conan) so pardon me if I don’t end up surprised if you get the second part equally wrong as well.
[Herb Sevush] “The very fact that editors who have never tried the software hate it so much is the most damming evidence of the size of the cataclysm that was the release of X.”
Wow. That’s an amazing sentence. Look at it again. “editors who have never tried it – hate it.”
Once upon a time, people with any intelligence at all would have broken down laughing at an idea like this. And here you are, Herb, propagating it.
The “cataclysm” of which you speak was, actually, more along the lines of what you’d expect from a toddler peeing in a relatively large lake. BTW, I’m not arguing that it might not be a “cataclysm” for you. But if so, you need to spend your time learning an alternative. Just don’t presume that your view is universal, cuz it’s not.
I actually know it wasn’t even close to “cataclysmic” for most editors. Seen in hindsight, the end of Legacy and the release of X was more a yawn than a cataclysm. It actually really hasn’t forced much immediate change at all. Those who like Legacy are still calmly using it. Some are learning X. And some are moving to something else. The earth isn’t shaking. Wolves aren’t rampant in the streets. And every single FCP editor I know is still just editing away. Some “cataclysm!”
Your view I quoted second above, actually kinda disses the intelligence of the editing community at large. It’s the working editor viewed as human sheep. “Just push the buttons and we ‘smarter folk’ will tell you what to think”
I don’t buy that at all. I know too many editors. And they tend to be pretty sharp folks.
FWIW.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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[Aindreas Gallagher] “the least we can do here Bill, is remind them that we fully understand what they, those utter morons, did to a century’s craft of editing..”
I think you’re giving entirely way too much credit to Apple, for what they have supposedly done for editing and the craft.
In case you missed it, this is from August 2001:
https://forums.creativecow.net/archivepost/8/3020
Blah, blah, blah.
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