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Activity Forums Avid Media Composer Trying to understand what the Adrenaline is.

  • Bob Zelin

    May 6, 2007 at 1:19 pm

    Tae –
    you say you adore your Adrenaline, and are politely professionally defending the AVID product. And I have stated several times that I think that the AVID Adrenaline is a teriffic product.

    HOWEVER, Scott, the original poster on this thread, seems to be asking, why he should be getting a $25,000 box, when he can get a $2000 box to do the same job. Of course, if you hate FCP, the Adrenaline is the right choice for you, as the I/O won’t work with the AVID application. But if you are fine with either interface (FCP or Media Composer), one certainly questions what on earth AVID is giving you for more than 10 times the price.

    Tae, you won’t win this argument. AVID knows very well that the Mojo SDI could easily be updated to a product similar to the I/O or I/O HD, so they can sell it for a similar price – BUT THEY WONT DO IT. So you tell me Tae, what will it take for AVID to release a product for around $5000 – $8000 to do what the AJA I/O HD or Blackmagic Eclipse do at $3495. AVID certainly has the knowlege to make this happen, WHY WONT THEY DO IT TAE. Don’t be so damn polite and politically correct – please speculate why AVID is charging so much money in this competitive market, when other products that do the same job, cost so much less.

    May I be so bold as to speculate that Scott may have questioned – “if AVID is charging $25 grand for the Adreanline, and AJA is charging 2 grand, should I assume that the Adreanline makes everything happen in real time, with no rendering, and the AJA product does none of this”.

    bob Zelin

  • Scott Davis

    May 6, 2007 at 1:50 pm

    Bob, you don’t have to be that bold. Basically that was what I was asking. Like you said, interface aside (personal preference, I work with both and like both) It seemed to me the Adrenaline was basically like the high end AJA or Blackmagick products but at a considerable increase in cost.

    Scott

  • Grinner Hester

    May 6, 2007 at 2:50 pm

    what’d ya have before adrenaline?

  • Grinner Hester

    May 6, 2007 at 2:55 pm

    They are riding the name of media composer as if adrenaine is an MC.
    This is why it costs more than a fine new car. Also why it ruffles so many feathers. A 2k mojo is the way to go if you are getting an Avid product anywhere less than a DS Nitris.
    …which i still overpriced. In my opinion, adrenaline is a tool to try to force those of us coming from a real media composer or symphony into the price point of DS.
    not gonna happen here.

  • Joseph W. bourke

    May 7, 2007 at 5:37 pm

    Hey Grinner –

    I love your no-bull**** approach to the reality of AVID ownership. We went from a Discreet Edit* Matrox version to an AVID Adrenaline Newscutter (think someone bought the wrong product for commercial production?) to do multi-layer spots with audio sweetening. Not to mention the fact that just logging in takes 10 to 15 minutes, the capture menu is buggy (way more timecode errors than our 7 year old Edit box ever had), the audio has to be rendered anytime you do anything to it, the audio waveform takes 6 months to refresh if you have anything longer than a few seconds, and it generally takes us twice as long to do just about anything we ever did on our Edit* box. Not to mention the fact that the Newscutter was at least twice the price of the Edit system, and does less than half of what our antique Edit did in realtime.
    We have begun calling our move to AVID “THE GREAT LEAP BACKWARD”, but we’re not laughing.

    Joe Bourke

  • Grinner Hester

    May 7, 2007 at 7:51 pm

    I think many have remained silent thinking the fixes were just around th corner. It’s been a long expensive corner here. I don’t owe Avid anythng… I owe the lending company.
    and I owe em more than this thing is worth after paying for two years. 25K? nope. HDV native? not yet. DVD authoring friendly? Define friendly. Heck no, man. stable? Well, not copmaired to the good ole media composer we all knew and loved. A bg smack upside da head of all old symphony owners. Not even open handed. A straight up dukin’.
    down for the count.

  • Michael Todd

    May 8, 2007 at 3:32 pm

    Give me a break grinner. What version are you running…1.3? 2.7 is one of the most stable releases I’ve worked on. And hasn’t native HDV editing been out for over a year or has it been two year now…I don’t remember? I think you need to update your version and your facts.

    I for one would be happy if you just sold your crappy Avid and move on to something else…wait, why haven’t you? I don’t see how you get anything done with the beast you have. If I were you, I’d cut my loses and get a system I

  • Grinner Hester

    May 9, 2007 at 2:01 pm

    I plan to. I owe 18 more months of payments that are more than my house. Owing so much more than it’s worth makes it tough to trade up for FCP.
    I know Avid advertises HDV native adrenaline. To me, native means plug it in and rock on so it’s not HDV native at all, imo.
    I’m on the latest version but have seen no upgrades along the way. They have all been bug fixes, often intruducing different ones along the way.
    If adrenaline 2.7 is the most stable version of avid you have worked on, I dare say you havn’t been on em very long. I have been in front of an Avid product since ’94. Stability has seldom been the issue with any Avid I have been on until Adrenline and that’s my biggest beef with it. Not the fact that it doesn’t do much of what is advertised but the fact that it bags me in sessions with paying clients behind me.
    I stand behind what I have said all along. This software is still not ready for a v1 release to the public.

  • Michael Todd

    May 9, 2007 at 4:01 pm

    I’d love a further explanation of “rock on” for HDV editing. Sounds a little to technical to me. And which NLE’s actually have this “rock on” functionality? Well grinner you’ve beat me by a year, ’95 for me. Oh and BTW, I’ve worked on MC Adrenaline 1.0 thru 2.7. I will give you that up until 1.6.8 it was beta, but it has passed that. Do a google search for selling used avid gear…the sooner you move to FCP the better. Send us a postcard. And good luck.

  • Terence Curren

    May 9, 2007 at 4:03 pm

    Got to agree with Grinner here. Adrenaline is anything BUT stable. Meridien was far more stable. Yes, 2.7 is more stable than 1.0. So what! AJA products are as stable if not more for a fraction of the price.

    The only two differences between the Adrenaline BOB and the AJA I/O BOB (besides a 10x price point) are A: the Adrenaline handles codec conversion (which is how Avid gets away with calling it an “accelerator”), and B: you can connect your camera via firewire to the back of the Adrenaline Bob. I/O has to be disconnected to allow you to connect to the computer’s firewire port.

    Most of Avid’s resources in the last few years seem to have gone to the server side of the business. Interplay, Isis, Unity 5.

    On the edit side, we not only aren’t getting new features, we are happy when we get old features back on the DNA line-up.

    I’m glad to hear that one poster has a “troublefree” Adrenaline. That is not the experience of the majority of users that I know and speak to including my own company. Maybe he has a unique workflow that somehow just skates by Adrenaline’s many shortcomings.

    Terence Curren
    http://www.alphadogs.tv
    http://www.digitalservicestation.com
    Burbank,Ca

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