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  • Transitioning in a commercial

    Posted by Jeff Rapp on December 4, 2008 at 9:46 pm

    I saw a Sears commercial and was trying to figure out how they did the transitions. I’m sure this is very simple for all the experts out there… which I am not.
    https://www.youtube.com/watch?v=0Y8j1cnvMeI
    Primarily I was looking at the transitions between 14 and 20 seconds. Is this just moving the camera through the layers and if so what type of effect do I need to apply to the “passed through” layers. I am hoping to do a type of photo montage with this effect for an amateur christmas DVD. I’m using CS3 if that matters.

    Many thanks Jeff

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    Mark Suszko replied 17 years, 10 months ago 2 Members · 1 Reply
  • 1 Reply
  • Mark Suszko

    December 5, 2008 at 2:50 pm

    This is just a guess, but all it looks like to me is that they are doing a dissolve/gaussian blur effect on the non-alpha-chanel parts of the layer and un-doing a stretch/scale effect to reveal it to the virtual camera. Virtual cameras in AE comps can do some wondrous htings.

    I tend to visualize shots like this in 3dCGI terms, so in my head I would just have one massive comp with all the layers already present in 3-d space and then fly my animated camera around and thru them. But this is probably not the most efficient way to go about it, if you have a lot of such layers, like your proposed montage.

    In which case, I would build it in smaller steps and create places where a one-frame freeze/cut point is not visible to viewers, then stitch all those together. I’m not an AE guy, but this thing seems like it calls for nested comps and the use of expressions to create a seamless and standardized “move” for each sub-comp.

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