This Is Interesting

[Jim Wiseman]

I stopped going to NAB when the web reporting and reviews got better, and my knees got worse. Went for many years before that, though. Was a great place to sell Avids, and to meet with production clients.

Jim Wiseman
Sony PMW-EX1, Pana AJ-D810 DVCPro, DVX-100, Nikon D7000, Final Cut Pro X 10.2.1, Final Cut Studio 2 and 3, Media 100 Suite 2.1.6, Premiere Pro CS 5.5 and 6.0, AJA ioHD, AJA Kona LHi, Blackmagic Ultrastudio 4K, Blackmagic Teranex, Avid MC, 2013 Mac Pro Hexacore, 1TB SSD, 64GB RAM, 2-D500, Helios 2 w 2-960GB SSDs: 2012 Hexacore MacPro 3.33 Ghz, 24Gb RAM, GTX-680, 960GB SSD: Macbook Pro 17″ 2011 2.2 Ghz Quadcore i7 16GB RAM 250GB SSD, Multiple OWC Thunderbay 4 TB2 and eSATA QX2 RAID 5 HD systems

[Tim Wilson]

[Jim Wiseman] ” Was a great place to sell Avids, and to meet with production clients.”

Those two to me are the primary values. Making deals and meeting people. Both of those are 10000% legit, and can’t be done any other way.

Somebody invoked my name earlier about the dealmaking at NAB. I have no way to verify this, but my hunch is that there’s more a lot money being made in head-to-head meetings among execs in suites (ie, not group demos to users) than on the floor.

But what drives those meetings in the first place is the trade show. “We’re both gonna be there, let’s get together.” And there’s an impetus for both parties to close the deal sooner rather than later. Even if it’s not at the show, it’s “When can you come to New York?” I’ve never left a show with vague plans.

(Not wanting to suggest that I ever made any deals at Avid. Those ppl wisely kept me locked out of the room. They’d tell me the meeting was in one hotel when it was really in another hotel across town. But I knew some guys who knew some guys.)

Same thing with meeting people. Speaking respectfully to what happens inside the room at trade show user group meetings (where I presented more times than I can count), the most important part of the event is what happens in the lobby. Like the show itself, it’s a good hub to connect to a lot of people that you’d otherwise not be able to fit into the schedule.

But even for people who don’t have deals to close or a bunch of people to meet, I think that, increasingly, most people will get a lot more out of the show by spending less time on the floor. Signal to noise ratio is dialed almost entirely up to noise. Sessions, seminars, all that kind of stuff, a lot of the best of it free…with the same benefits of seeing cool gear and meeting new friends.

So yeah, there’s my NAB Pro Tip: stay the hell off the show floor. LOL THAT’s the stuff you can go back to your hotel room and stream instead of wasting your precious time on it when you’re in town. LOL

[Mitch Ives]

[Bill Davis] “Software development and delivery has changed 180 degrees over the past 10 years. It’s ALL on-line now which changes the game from “It has to be perfect before we press the disks” to “Lets try to get it right, but we can’t efficiently test for all the possible flaws until the software gets out to the customer base – so we’ll fix the details as we get feedback.” “

I think you’re right Bill. However, I’m not convinced the “will fix it in the next downloadable file” is necessarily a better approach for us users? 🙂

Mitch Ives
Insight Productions Corp.

“Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body. It calls attention to an unhealthy state of things.” – Winston Churchill

[Andrew Kimery]

[Mitch Ives] “I think you’re right Bill. However, I’m not convinced the “will fix it in the next downloadable file” is necessarily a better approach for us users? :-)”

It’s not, but it’s the world we currently live in. It’s the old ‘Good, Fast, Cheap, pick any two’ routine. Well, consumers certainly vote with their wallets and they like Cheap. And given the nature of the Internet and the desire for instant gratification, Fast is a no brainer as well. So once again, Good gets the short end of the stick. 😉

[Jim Wiseman]

The best stuff at NAB happens in the hotel suites.

Jim Wiseman
Sony PMW-EX1, Pana AJ-D810 DVCPro, DVX-100, Nikon D7000, Final Cut Pro X 10.2.1, Final Cut Studio 2 and 3, Media 100 Suite 2.1.6, Premiere Pro CS 5.5 and 6.0, AJA ioHD, AJA Kona LHi, Blackmagic Ultrastudio 4K, Blackmagic Teranex, Avid MC, 2013 Mac Pro Hexacore, 1TB SSD, 64GB RAM, 2-D500, Helios 2 w 2-960GB SSDs: 2012 Hexacore MacPro 3.33 Ghz, 24Gb RAM, GTX-680, 960GB SSD: Macbook Pro 17″ 2011 2.2 Ghz Quadcore i7 16GB RAM 250GB SSD, Multiple OWC Thunderbay 4 TB2 and eSATA QX2 RAID 5 HD systems

[Mads Nybo jørgensen]

[Jim Wiseman] “The best stuff at NAB happens in the hotel suites.”

My imagination is running wild 😉

All the Best
Mads

@madsvid, London, UK
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