This Is Interesting

[Joseph W. bourke]

Funny – there haven’t been any updates to my CRT television available…guess I don’t have my antenna pointed in the right direction…

Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com

[Charlie Austin]

[Tim Wilson] “The future will arrive when we download a virus to our TV.”

This, while tangentially off-topic, seems apropos… Vizio IPO plan shows how its TVs track what you’re watching. :-0

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~ My FCPX Babbling blog ~
~”It is a poor craftsman who blames his tools.”~
~”The function you just attempted is not yet implemented”~

[Bret Williams]

No updates. I think you missed the recall though.

[Bill Davis]

With my most recent “internet able” TV, it sometimes takes up to 30 seconds before it will let me change a freeking channel upon startup. I presume it’s checking out the zillion internet connections it has to manage.
Three steps forward, five steps backwards.
Sheesh.

Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.

[Mads Nybo jørgensen]

[Bill Davis] ”
And it has NOTHING to do with whether the software is sold via subscription or one-pay.

The cost of distributing software revision has been driven comparatively close to zero. (support staff training and manual revision et al, excepted) Trade show participation (or the lack thereof) change that not at all.”

I agree with all of that, but the post that you part quoted me from was in response to someone else who was using trade shows as an example.

However, do not under-estimate the power of trade-shows, as much as they still attract the larger clients – the ones where the reward for executives and key people is to fly half-way round the planet to look at new “toys”. Those clients are also the ones that may be equipping for 50 work-stations, network and software, rather than your small mum & pop garage business with 1/2 a work-station and what-ever software that will do the work.

All the Best
Mads

@madsvid, London, UK
Check out my other hangouts:
Twitter: @madsvid
https://mads-thinkingoutloud.blogspot.co.uk

[David Mathis]

Tim, looks like we are at that pint already. I believed is called something like Reality TV, maybe started with Jerry Springer, who knows.

[Bill Davis]

[Mads Nybo Jørgensen] “However, do not under-estimate the power of trade-shows, as much as they still attract the larger clients – the ones where the reward for executives and key people is to fly half-way round the planet to look at new “toys”. Those clients are also the ones that may be equipping for 50 work-stations, network and software, rather than your small mum & pop garage business with 1/2 a work-station and what-ever software that will do the work.”

We should neither under OR over estimate them. I personally LOVE trade shows. I’m a 25 year veteran of NAB and have attended half a dozen others. (Bummed I can’t figure out a financial justification to go to IBC in September!) But I also know that they are a MUCH different experience than when I started attending them in the 80s.

And the personal networking landscape is different as well. In fact I got a private email today from the creative director of a major US city office for one of the top 10 ad agencies in the world asking if I could recommend any X editors in his city – they are looking to add to their current staff. I’m not sure I’d bet that that creative director goes to NAB. Might. But it wouldn’t surprise me if he just surfs the internet for ideas about creative tools and techniques.

Trade shows have been under pressure to change for decades now. The internet makes product information instantly accessible and travel and lodging is quite expensive relative to sitting in your office and surfing the net for ideas and product opinions.

And so it goes.

Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.

[Tim Wilson]

[Bill Davis] “The internet makes product information instantly accessible”

Far be it from me to downplay the value of information derived from the web, but among the things that are now instantly available are reports from people attending trade shows, and vendors streaming demos from their booths. 🙂

[Mads Nybo jørgensen]

[Bill Davis] “We should neither under OR over estimate them. I personally LOVE trade shows. I’m a 25 year veteran of NAB and have attended half a dozen others. (Bummed I can’t figure out a financial justification to go to IBC in September!) But I also know that they are a MUCH different experience than when I started attending them in the 80s.”

I used to do the yearly trek from UK to NAB. Found a few clients there too, as I suddenly wasn’t surrounded by all my local freelance competition. However, I stopped video/broadcast trade-shows a long time ago as there was more mileage in going to other exhibitions such as TV Connect, e-commerce and apps world.

However (& Tim W can possible give a better account of this), in the background of shows like NAB and IBC you have a number of meetings/seminars taking place where local and international organizations meets to discuss working practices and certification of standards + future developments. This is in part what attracts the manufacturers and the press too to participate. So suddenly these shows grows into an unstoppable behemoth with an ants nest of activity.

Back in the late 1990’s, at a time where a basic tape to tape online editing suite did not get out of bed for less than $150,000, some of the larger manufacturers would spend upwards of $25 Million just for the NAB show. Part of the cost was off-set by all global senior staff and R&D flying to have meetings with one another in one place, but also be accessible to global client base, who too would be present. Although the internet and lower cost equipment have taken some of the “fun” out of that, the shows can still attract exhibitors and visitors.

Back to Morten’s original notion about whether an Adobe needs to push so hard for getting as many features as possible ready for NAB and IBC. My thought is yes, as those trade shows in the mind the professional community is no different than Christmas and Black Friday – we are all suckers for seeing what is new, and if we like it, purchase it too. If all of the worlds major broadcasters and the press is situated in the same space, then it makes perfect sense to give them something to talk about.

All the Best
Mads

@madsvid, London, UK
Check out my other hangouts:
Twitter: @madsvid
https://mads-thinkingoutloud.blogspot.co.uk

[Bill Davis]

[Tim Wilson] “Far be it from me to downplay the value of information derived from the web, but among the things that are now instantly available are reports from people attending trade shows, and vendors streaming demos from their booths. :-)”

Absolutely. I’ve produced and hosted some of those very videos over the last few years.

But pervasive high speed connectivity in most developed countries is still putting pressure on the trade show business model. If I can sit at my computer and get the information, then my justification for the travel time and expense increasingly needs to be tied to more than just information gathering.

I’m delighted that attendance at NAB this year was (iirc), modestly UP after some years of decline.

And I hope the trend continues.

Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.