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The world is a tough crowd right now.
Was anticipating today’s “big 3” announcements (Avid, Canon, Red) and found interesting advances in each area.
Then I started surfing to the various discussion boards and checked the prevailing threads. What I largely found was post after post after post expressing disappointment – with some scattered kudos around.
But the “picking apart” of everything was amazing.
AVID and Adobe charge too much, aparently (especially the Pro Tools new pricing). Canon’s new C300 is aparently “too pro” wihout the “auto” modes, but simeltaneously too low rez AND too expensive ($14k as a system with monitor and extras) and not “big” enough as to form factor. SCARLET has too much resolution for current workflows, while simultaneously being too expensive as well ($10k plus)
It’s as if unless you give everybody something that costs $50, produces 5K files you can edit natively on a $499 ACER notebook nothing any company does will be good enough..
What will it take to satisfy the voracious blogosphere today? Is it even possible any more?
All of these are interesting products at amazing price points given how advanced the technology appears to be in each – but all anyone seems to be able to do is focus on whatever aspects might not be quite as good or as cheap as they “imagined” that product would be – so disappointment reigns.
So here in the X forum, Maybe part of the angst of these past few months just reflects the general Craig’s Listification” of all expectations everywhere. If someone isn’t willing to provide perfectly professional EVERYTHING – as close to FREE as possible (dude, work on my project with all your expensive gear and I’ll give you a credit at the end where nobody will ever see it. Deal?) then I have the right to bitch incessently on-line about it.
Weird world we’re living in right now.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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22 Replies
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[Bill Davis] “All of these are interesting products at amazing price points given how advanced the technology appears to be in each”
I haven’t had a look at AVID or REDs offerings yet but to be fair Canon didn’t promise “interesting”. They said todays announcement was going to be “historic”. Marketing departments tend to go overboard but if you promise “historic” and deliver “interesting” then you have to expect a bit of disappointment.
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I am actually very, very pleased with the feature anouncements of Media Composer 6. Its pretty much what I had hoped FCPX would be and beyond. I can use my AJA and BM cards, I have another robust codec to capture to and it’s all cross platform so I don’t have to worry about buying any new stuff should I decide to drop Apple completely for a new paradigm. I actually feel quite relieved as I know where I’ll head to and some people I have talked to this evening feel equally enthusiastic about MC6. So, not everything is grim.
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you can’t make everyone happy, that’s my take on it.
MC 6 looks great, can’t wait to check it out.
Scott Cumbo
Editor
Broadway Video, NYC -
https://www.youtube.com/watch?v=8r1CZTLk-Gk&feature=related
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Don’t oversell & then under deliver…….
The poor reaction comes from earlier information, expectations and leaks reflecting against what the end package actually is.
Which I don’t think you can attach to AVID today, bitching about that price point/feature set is just dumb, and I bet doesn’t come from a single pre-existing AVID user.
But Canon & Red maybe? Or at least “different deliver” to what you’ve been over selling……
Gav
The Brit in Brisbane
The Pomme in Production – Brisbane Australia. -
[Bill Davis] “So here in the X forum, Maybe part of the angst of these past few months just reflects the general Craig’s Listification” of all expectations everywhere. If someone isn’t willing to provide perfectly professional EVERYTHING – as close to FREE as possible (dude, work on my project with all your expensive gear and I’ll give you a credit at the end where nobody will ever see it. Deal?) then I have the right to bitch incessently on-line about it.”
The great thing about the internet is that everyone has a voice. The bad thing about the internet is that everyone has a voice. 😉
Was a main complaint about FCP 10 that it was too cheap? From my experience the most vocal segment that’s not pleased w/FCP 10 are the exact opposite of the “I want everything for $50” crowd. They are people that want a good steak, are willing to pay to get a good steak, and were disappointed when they were served a cheese burger instead. That’s much different than the crowd that wants a good steak but expects it to cost the same as a cheese burger.
On a more broad note, I think the excuse of not having access to good enough gear is tired and played out. DV gave people access to ‘good enough’ gear at accessible prices a decade ago. I think a lot of people want to say they are filmmakers but they don’t actually have any desire to make a film.
-Andrew
3.2GHz 8-core, FCP 6.0.4, 10.5.5
Blackmagic Multibridge Eclipse (6.8.1) -
It’s funny because it’s true
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[Bill Davis] “So here in the X forum, Maybe part of the angst of these past few months just reflects the general Craig’s Listification” of all expectations everywhere. If someone isn’t willing to provide perfectly professional EVERYTHING – as close to FREE as possible (dude, work on my project with all your expensive gear and I’ll give you a credit at the end where nobody will ever see it. Deal?) then I have the right to bitch incessently on-line about it.”
Great that work for you and you don’t need to spend but 300 bucks to keep working.
i understand your satisfaction, but let me express my dissatisfaction and critics.[Bill Davis] “What will it take to satisfy the voracious blogosphere today? Is it even possible any more?”
I don’t know if you belong to the “blogosphere”, I don’t neither most of the guys that post on this forum.I complain when, for example, a camera like the PANA AF-100 is handicapped to 8b Unc out and you need to pay 10K more for what needs just a firmware.
I complain when when they make an affordable 10b camera they put some crappy 1/3′ CMOS on it.
They simply never make what people needs and is willing to pay for. To get what you need you always have to pay some extra shit that you don’t need.
Great that you feel so close and comprehensive with manufacturers. Poor boys.
rafael -
The correct answer to all questions is a Louis CK video.
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[Bill Davis] “So here in the X forum, Maybe part of the angst of these past few months just reflects the general Craig’s Listification” of all expectations everywhere. “
No.
Wrong.
Jog on.
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics
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