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  • Viktor Kamenický

    June 11, 2012 at 5:48 pm

    One more thing would be an iMac? 🙁

    “You never want to get to get a call from the editing room”
    Art Adams

  • Andrew Richards

    June 11, 2012 at 5:49 pm

    Not in the keynote doesn’t mean not in the store… But not a good sign.

    Best,
    Andy

  • Steve Connor

    June 11, 2012 at 5:49 pm

    [Lance Bachelder] “Who needs 17” when you have a retina display?

    Good point!

    Steve Connor
    “The ripple command is just a workaround for not having a magnetic timelinel”
    Adrenalin Television

  • Tim Wilson

    June 11, 2012 at 5:50 pm

    [Lance Bachelder] “they must be serious about FCPX?”

    10 million FCPX downloads x $295 = nearly $3 billion dollars in the first year, around what they made in the first TWELVE years of Legacy. And I’m being conservative. Yeah, I think they’re serious.

    And probably my last chance to say it before the other shoe drops: I’ve never wavered in saying that a new Mac Pro is coming. Even if he doesn’t announce it in the next few minutes. LOL

    Tim Wilson
    Associate Publisher, Editor-in-Chief
    Creative COW Magazine
    Twitter: timdoubleyou

  • Dustin Parsons

    June 11, 2012 at 5:50 pm

    Steve Connor“Very, very nice, but where’s the new MacPro!”

    Right? I’ve never owned or cut off a laptop so while the new MacBook Pro definitely looks hot, I’m much more interested in a new MacPro.

  • Lance Bachelder

    June 11, 2012 at 5:55 pm

    Really that many sold? Did they announce that today?

    Lance Bachelder
    Writer, Editor, Director
    Irvine, California

  • Jeremy Garchow

    June 11, 2012 at 5:56 pm

    Dictation sounds interesting.

    Someone please just give me some 2way transcribing goodness

  • Xavier Casado

    June 11, 2012 at 6:02 pm

    Ten million?

  • Helmut Kobler

    June 11, 2012 at 6:05 pm

    We’re more than an hour into the keynote, and haven’t even gotten to iOS 6 yet.

    Hopefully this will be an unusually long keynote with room for iOS 6 and then Mac Pros by the end. 😉

    ——————-
    Los Angeles Cameraman
    Canon C300 (x2), Zeiss CP.2 lenses, P2 Varicam, etc.
    http://www.lacameraman.com

  • Tim Wilson

    June 11, 2012 at 6:07 pm

    No announcements, but I read a very reasonable conversation between some developers who’ve actually done it, about how many sales it takes to stay on top of the paid apps bestseller list. I made a back-of-the-envelope guess from there.

    But it also fits with my general theory that Apple thought of FCP7 as — if not a failure, a profound disappointment. Apple isn’t in business to sell 2 million of anything over 12 years. That’s not a sustainable business in Apple-land.

    Frankly, I doubt that it’s as little as 10 million, but I doubt we’ll ever know for sure. It’s certainly closer to the kinds of number Apple looks for from software — but even there, still short of Apple-like numbers for anything. They swing big and broad.

    Related, I was going to say that this looks EXACTLY what a MacWorld keynote used to look like…but that makes sense, because (no insult intended) most Mac developers are developing for general audiences.

    Tim Wilson
    Associate Publisher, Editor-in-Chief
    Creative COW Magazine
    Twitter: timdoubleyou

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