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The Really Big Apple
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Hmmm, my concerns stem from the pro apps not being Apple’s biggest money maker, but I started thinking one thing and now I see everyone’s point. Story of my life.
Of course I don’t think Apple is going to ditch the pro apps. Although FCS probably means little to their profits, Apple will continue to sell it (and I will continue to buy it) because it gives them (and me) a foothold in the world of professional media. FCS is kind of a prestige item. I guess it’s up to us to make it prestigious.Ari Feldman
Editor/Assistant Editor -
i assume many of those posting here are self-employed or own their own business?
Do their clients all get together on chatrooms to discuss when they think you might decide to drop them in favour of the “wedding market” big bucks?
Do they then start to question just what you decide to spend your profits on?
Apple is a business, nothing more or less. They make products that we choose to buy and use, and we do have alternatives should we decide to opt out of the orchard.
Who cares if Apple is a massive company? not me…i care that should the kit i have now fail, they will have someone who can repair it, replace it or sell me an alternative?
FCP works for me and many thousands of others. If Apple went bust tomorrow, my FCP would not suddenly cease to work.
Please…..stop all this pointless speculation and lets get back to the business of making moving images and let the apple boffins keep on doing whatever the heck they do!
Adam Taylor
Video Editor/Audio Mixer/ Compositor/Motion GFX/Barista
Character Options Ltd
Oldham, UKhttp://www.sculptedbliss.co.uk
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It’s not really a question of whether Apple will dump the pro apps or not, but it’s interesting where Apple is going. They clearly see their future is in mobility. If you can put it on a laptop or iPad or iPhone, Apple will make or support others making it. I don’t know how much longer they’re going to be in the big box business, and that’s worrying for people who rely on them. If you’re OK working on a laptop, even a 17″ you’ll be fine. FCS and the pro apps are not big earners, but they’re not losers either.
All the best,
Tom
Class on Demand DVDs “Complete Training for FCP7,” “Basic Training for FCS” and “Final Cut Express Made Easy”
Author: “Final Cut Pro 5 Editing Essentials” and “Final Cut Express 4 Editing Workshop” -
My personal opinion is that Apple will buy Adobe. Apple will spit into multiple companies. The Adobe team will take over the Pro Apps line. You will still have your CS4, 5, 6 and 7’s and also Final Cut Studio.
This will be similar to the AVID/Pinnacle acquisition.
Steve Eisen
Eisen Video Productions
Vice President
Chicago Final Cut Pro Users Group -
[Steve Eisen] “My personal opinion is that Apple will buy Adobe”
That would be an absolute shocker in my book.
The scenario I would see, is Studio being sold to a software only company, but not Adobe. Someone who would be actually able to take the software to a much higher level playground.
But honestly, it really doesn’t matter much to me. If Studio goes away, we can have Avid software in our shop within a few days. All NLEs are so close nowadays, if you know one really well, you can transition to another one pretty quickly. They’re just tools. My entire infrastructure will support pretty much any NLE out there, all we have to do is change the software.
Walter Biscardi, Jr.
Editor, Colorist, Director, Writer, Consultant, Author, Chef.
HD Post and Production
Biscardi Creative Media“Foul Water, Fiery Serpent” featuring Sigourney Weaver coming soon.
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The question is if Apple want to continue making computers or not.
Without the Pro Applications, Mac Pro is dead. iMac wouldn’t survive neither.
rafael -
[Rafael Amador] “iMac wouldn’t survive neither.”
The iMac is the flagship computer and too many of them are sold for them “not to survive.” Mac Pro could go away, but I don’t foresee the iMac being killed off anytime too soon. Everytime I go to the Apple Store there are several new ones walking out the door. And go visit a university media lab someday and you’ll see hundreds of iMacs because they’re perfect teaching computers.
Walter Biscardi, Jr.
Editor, Colorist, Director, Writer, Consultant, Author, Chef.
HD Post and Production
Biscardi Creative Media“Foul Water, Fiery Serpent” featuring Sigourney Weaver coming soon.
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As I’ve said every time this discussion appears:
1) I don’t believe for a second Apple has lost interest in Pro Apps. I see some instances recently (Aperture 3) where Pro Apps have been dumbed down – but then Aperture was never very successful, and had a troubled birth
2) Apple is a hardware company that owns 90% of the marketshare for computers (well, I think the stat was for laptops, but still…) costing over $1000. Pro machines.
3) Apple will NEVER sell FCS to a third party as it helps it sell its highest margin machines. They may sell more iPhones, but I’m sure they make plenty of bucks out of Mac Pros to justify relatively small pro apps teams.
If I ever read ANYTHING stating that the Pro division loses money, I’ll worry. Until then, relax – it’s been slow update cycle for a while because they owned the market. I suspect we may see the pace picked up a little as the competition improves.
All I want is that sweet, sweet CUDA acceleration in FCP promised for Premiere. Don’t let me down Apple…
Edit Out Ltd
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FCP Editor/Trainer/System Consultant
EVS/VT Supervisor for live broadcast
RED camera transfer/post
Independent Director/Producerhttps://www.blackmagic-design.com/casestudies/detail.asp?case=therydercup
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1) Definitely didn’t like what happened to v3. Really screwed up the import function.
2) Very misleading stat. Don’t know where that’s from. I don’t think Apple has 90% of any computer category. It barely has 90% of the MP3 player market.
3) Never say never. That’s a long time.
We’re going to need full open format sequences before we see CUDA.
All the best,
Tom
Class on Demand DVDs “Complete Training for FCP7,” “Basic Training for FCS” and “Final Cut Express Made Easy”
Author: “Final Cut Pro 5 Editing Essentials” and “Final Cut Express 4 Editing Workshop” -
[walter biscardi] “The iMac is the flagship computer and too many of them are sold for them “not to survive.” Mac Pro could go away, but I don’t foresee the iMac being killed off anytime too soon. Everytime I go to the Apple Store there are several new ones walking out the door. And go visit a university media lab someday and you’ll see hundreds of iMacs because they’re perfect teaching computers. “
Hi Walter,
I do not dismiss the iMac at all, but when people buy an iMac, is buying the “little brother” of a Mac Pro.
No Mac Pro, and the iMac concept is completely changed.
rafael
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