The Really Big Apple

[Paul Dickin]

[Rafael Amador] “No Mac Pro, and the iMac concept is completely changed.”
Hi
I think you are right, but in a different way. The iMac will always have a place as the not-so-portable laptop that people have – to remain in their home. With the iPad to carry around in their home. And maybe the Apple-TV to plug into the home’s 50″ TV.

But one way or another the Mac Pro paradigm is already changing. Apple’s NC cloud centre will need to use computers using the 48+-core Xeon CPU’s that Intel are a only a couple of years away from providing to service the enterprise market. And the pricing of these super-chips will mean they will never be cost-effective for the workstation market.

At the moment Intel is servicing that desktop/workstation market (where NLEs exist) by supplying it with current Xeon server chips, with maybe a proportion of the cores disabled to keep down costs. But that strategy will have to change.

So Apple will have to go along with whatever Intel choose to move to developing for the wider desktop PC market. And with the PC desktop market increasingly dumbing down, Intel may choose to not bother with anything more highly specced.

With a huge proportion of over-$1000 computers being Apple-branded, yet Apple’s overall share still being relatively tiny, that doesn’t give Intel a huge customer-base for continuing to make Mac-Pro type CPUs.
https://www.betanews.com/joewilcox/article/Apple-has-91-of-market-for-1000-PCs-says-NPD/1248313624

[Ben Holmes]

1. I agree

2. You can find this ‘info’ all over the web:

https://www.loopinsight.com/2010/02/01/nine-out-of-10-computers-sold-over-1000-are-macs/

As I did not do the research myself I have no idea if it’s true – although I don’t see a hell of a lot of PCs for sale over $1000, so maybe. I think “very misleading” is a little presumptuous.

3. Which is why I qualified it.

Ben

Edit Out Ltd
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EVS/VT Supervisor for live broadcast
RED camera transfer/post
Independent Director/Producer

https://www.blackmagic-design.com/casestudies/detail.asp?case=therydercup

[Misha Aranyshev]

[Bob Zelin] “my dream is that Apple gets sick of the pro apps division, and sells the entire thing to Adobe. Then Adobe trashes Premier, and puts FCP in the Adobe Production Suite (cross platform). “

Avid bought Liquid. See what was trashed.