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The first signs of the death of final cut pro 7…. :(
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sure craig – i get that, I pretty much (ill informed), agree with your presumption that apple are going to alter the context of the mac pro, but lets not oversell that, the meme of modular thunderbolt enabled amazing computing is doing just fine.
my issue is with the state of the proapps software vendor that still survives within apple attempting to output and sustain this software platform.
do we think, given its diminished size, its performance in delivering this pre beta software for sale, and its financial insignificance to apple, that this is a believably stable software provider? does it look or act stable? does this feel like a stable scenario for us?http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
[Aindreas Gallagher] “do we think, given its diminished size, its performance in delivering this pre beta software for sale, and its financial insignificance to apple”
I thin Apple intends FCPX to sell hardware. The hardware will be the significant financial thing. The question is FCPX capable of selling hardware. Apple hasn’t delivered a complete software package yet. This first update is interesting. It’s usable but not the “leader” they hope it will be. It’s a beacon down an unfinished road. It’s hard to know what timeline is “viable” for Apple… and the market for that mater. It will take at least another update or three. We’ll have to see about Hardware, Server, SAN integration. I do thin Apple is racing against a “market clock.”
Maybe in some respects NeXT computer is the closest analogy. Innovative OS and Hardware… it failed… on the other hand it may well have had a lot to do with lessons Jobs learned and Apple’s later success.
We need a more complete picture of a maturing FCPX, Apple’s next round of hardware, how this NLE is supposed to work as an integrated/modular package.
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Call me naive if you like, but one reason for optimism in all this could be the absence so far of legal moves against Apple, especially in jurisdictions outside the United States. The EU could be an interesting one. You can have the tightest EULA in the universe, but it still has to comply with statute law.
Typically trade practices law prohibits not just deceptive but misleading conduct. It is difficult to imagine that major corporations and institutions who would incur significant costs in retooling post-FCP7 would not yet have engaged Sue, Grabbit and Runne to cast their yellowed eye over the representations made about FCPX both before its release and since.
Could it be that Apple is providing more comforting information to large, irritated and litigious clients than to the common herd?
In the kingdom of the blind, one theory may be as good as another.
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[Craig Seeman] “I do thin Apple is racing against a ‘market clock.'”
I do too. The way I see it, Apple has until NAB to convince everyone that FCPX is a viable pro editing solution. After that, it will likely become very hard to win people back.
Media Composer 6 will be out by then, and will be very compelling because of the jump to 64 bit and expanded hardware support. And NAB will see the release of Premiere Pro CS6, which I think could be the final nail in the FCP coffin. CS5 still falls short of FCP7 in many key areas, but Adobe has been getting lots of good feedback and feature requests from the FCP refugees- many of which jumped over to it immediately without paying a cent, since they already had it as part of their Photoshop/After Effects bundle purchase.
As evidenced by the Iridas acquisition, Adobe is listening to them, and CS6 will no doubt clear away a lot of the roadblocks that are keeping many people from making the jump to Premiere.
If PPro CS6 is seen by a lot of people as a major upgrade compared to FCP7, Apple will have a hard time convincing people to wait for FCPX to mature- especially if the XML issue hasn’t been sorted out yet…
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“THAT’S our fail-safe point. Up until here, we still have enough track to stop the locomotive before it plunges into the ravine… But after this windmill it’s the future or bust.” -
finally someone who sees my point……thanks! looks like we’re both hated equally by the majority of people!
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[Bill Davis] “TIME TO MENTALLY DEVELOP A NEW RULE: Only deliver watermarked file exports until the check clears, and then only monolithic file exports to your clients. Never, never EVER copy your projects for anyone.”
I have always agreed with that, but things are changing. Clients are now asking for project files. It used to be once in a blue moon, but now it’s common. The last state job we bid even had that listed as a requirement in the deliverables.
I see two motivators… in-house video departments that go outside when they have too much work or when they lack the skills for a particular job. Whatever the reason, it’s becoming commonplace and I don’t see it as a good thing either…
Mitch Ives
Insight Productions Corp.
mitch@insightproductions.com
http://www.insightproductions.com -
At this point, the main reason that FCPX might be a contender a year from now all comes down to it’s tight integration with OS and hardware. I wonder though, if this integration is going to be maintained as more and more third party vendors throw in their apps to restore functionality. This seems to be the implication from Apple regarding restoring functionality, “Third Party Vendors will bring it”.
The problem I have with this is that at the same time, Apple also seems to be saying that they are committed to upping the frequency of their upgrades (both incremental and major). Given the problematic nature that already exist with application/third party upgrade schemes, it doesn’t seem to be setting up to be a smooth road. Perhaps Apple has the foresight to realize that any upgrade they might initiate will only be as successful as their third party vendors ability to keep up. Especially with functionality features like say, broadcast monitors. Unfortunately, the limited release of API’s and the somewhat incomplete XML release has done little to predict anything but bumps on the road ahead.
I’m sure Craig is right when he mentions Apple’s primary goal is to sell hardware. It would appear they might be trading greed for functionality in this case though.
Marvin Holdman
Production Manager
Tourist Network
8317 Front Beach Rd, Suite 23
Panama City Beach, Fl
phone 850-234-2773 ext. 128
cell 850-585-9667
skype username – vidmarv -
[Marvin Holdman]I’m sure Craig is right when he mentions Apple’s primary goal is to sell hardware. It would appear they might be trading greed for functionality in this case though.
But what kind of hardware? I’m not convinced that you can say, with any certainty, that Apple will sell anything other than iOS devices within the next five to eight years, nor would I suspect that iOS would, at that moment in time, be able to fill the gap that pulling the traditional computing platform would cause.
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So explain to me how the App store is a play to sell hardware.
Explain to me how iCloud is a play to sell hardware.
Explain how Thunderbolt is a play to sell hardware (after all, it’s licensed from Intel and we know that other mfgs have already announced implementations – so it’s NOT going to be an Apple hardware differentiator.)
“Apple software sells Apple hardware” made huge sense 10 years ago.
“A strong market perception of leadership in customer empowerment tools AND services will drive bottom line results” is something I think will be closer to the new paradigm.
You can make a customer feel “empowered” via a nice piece of hardware – an elegant piece of software – an integrated approach like iPods and iTMS – or a transparent “virtual storage” capability (iCloud) — they are all just ways to make customers feel connected to your brand.
I bet you can also enhance that by giving people a tool that lets the “not classically trained” person who wants to create visual media do that at a level that matches their personal abilities in a package that is affordable, easy to download and once learned, has a constantly evolving feature set designed to do what most users want to do most of the time, even if it doesn’t do everything all users need all the time.
If it evolves enough, it’s going to eventually evolve to include all the features that pros want – because a pro is nothing more than an amateur that’s kept learning and growing.
Period.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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[Bill Davis] – “So explain to me how the App store is a play to sell hardware.
Explain to me how iCloud is a play to sell hardware.
Explain how Thunderbolt is a play to sell hardware (after all, it’s licensed from Intel and we know that other mfgs have already announced implementations – so it’s NOT going to be an Apple hardware differentiator.)”
At the risk of being obvious…. you can’t access any of these items without hardware.
Marvin Holdman
Production Manager
Tourist Network
8317 Front Beach Rd, Suite 23
Panama City Beach, Fl
phone 850-234-2773 ext. 128
cell 850-585-9667
skype username – vidmarv
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