Still nothing about Final Cut Pro…

[Shane Ross]

Of course not. Sheesh. Get over it. How many times have we said here that the normal cycle for the ProApps is TWO YEARS. It has just been over one year…so it stands to reason that we won’t hear anything.

Does FCP no longer work for you? Then switch. If it does, then get over it. Use it…or don’t.

Apple has YET to do a big event like this…tout it to EVERYONE…for the ProApps. They hold the big press events for the CONSUMER stuff…as that is a larger crowd.

Sorry…sick of all the whining about when a new version is coming out. Keep in mind the TWO YEAR record they have been going with, and use that as a guide.

Shane

GETTING ORGANIZED WITH FINAL CUT PRO DVD…don’t miss it.
Read my blog, Little Frog in High Def

[Andrew Kimery]

If only someone besides Apple made professional level software… 😉

As a FCP user I’m not exactly thrilled by the lack of ProApp love, but looking at it from Apple’s perspective it makes sense. How booming is the market for the iDevices? How booming is the market FCP? Now that Apple has secured footholds w/the iPhone, iPod Touch and iPad they seem to be swinging resources back around to their computer hardware and software so hopefully that means foundations of the next OS is in a good spot now which means they can start building apps to take advantage of it (like totally re-writing FCP from the ground up). If you are building a sky scrapper you can’t start running the power and plumbing until the foundation is in place.

-Andrew

3.2GHz 8-core, FCP 6.0.4, 10.5.5
Blackmagic Multibridge Eclipse (6.8.1)

[Brian Pitt]

How come every time Apple comes out with ANYTHING, there is always a post here complaining about Final Cut?

Brian

[Jerrold Mohn]

Apple is sitting on 50 BILLION cash.

Wait for it, the forbidden fruit might just blow your mind.

We are entering a financial period where the only way to grow your product is to be acquired, lots of M&A activity going on right now.

The problem Apple has is that the US$ is going down which dilutes the 50 billion, it needs to spend that money.

My glass is half full.

[Tom Matthies]

Because many other applications, notably Adobe, Sony and Avid have made some pretty substantial advances in their editing software these past few years to answer the demands of professionals. There are still a lot of what seem to basic issues that still need to be addressed by Apple and FCP.
Tom

Faster! Better! Cheaper!
Pick any two.

[Michael Sacci]

How long was the upgrade from CS4 to CS5, How many professional Adobe user refused to upgrade to CS4 (they seem to got it right with CS5)

What is the refresh cycle for AVID?

Yes right now these apps are newer and fresher than FCP but as Shame says 2011 would be the time we expect to see the new versions of stuff. If in Sept of 2011 nothing has happened with FCS then let the bitching and jumping begin.

AVID and Adobe are not hardware companies, they don’t make smart phones, that don’t develop OSs. They make apps and their refresh cycle is still about 2 years between major upgrades.

[Thomas Morter-laing]

I think the real question that should be asked here is why do people have time to argue about this rubbish? Sorry for mentioning it lol… can’t we all just feel the love??

😀
Tom Morter-Laing
Certified Apple Product Proffessional, 2010
Degree; TV Production

iMac 27″ intel i7 2.93GHz, 12GB RAM, ATI HD5750 [1GB GDDR5], 2TB Int. SATA with 2TB External HDD; (FW800).

[Alex Elkins]

I haven’t watched the Keynote yet, but saw in Apples ‘Hot News’ that in 2011 we can expect OSX “Lion”. Oh dear… https://www.apple.com/macosx/lion

I completely agree that there’s no point moaning about no FCP news as there’s no good reason to expect any! And besides, we all know it will be ‘awesome’ whenever FCP iUltraSuperExtreme is released. But that said, if Apple’s obvious focus on iOS functionality is creeping into their laptop/desktop OSs as well should we be preparing ourselves for a permanent move to Avid, Adobe etc and even Windows? Yes, I’m perfectly happy with FCP + Leopard/Snow Leopard and our clients couldn’t tell the difference right now. But if the other NLEs/Windows leave FCP/OSX dead in the water then it becomes difficult to justify charging clients for, say, transcoding time when the other NLEs don’t require us to.
We are an FCP facility and thus switching to Avid/Adobe takes some investment but more importantly the time to adapt to new working practices. I think it is these concerns that explain the ‘why no FCP news’ type posts we keep seeing. It’s not gossip, it’s financial planning. People just want to make educated guesses.

I look forward to hearing other peoples’ views.

Alex Elkins

Salad Daze Films – Freshly Tossed
Check out my latest addition to the Creative Cow Reels Section

[Paul Jay]

A new final cut pro won’t make your edits better.

The fact is. Final Cut Pro can handle all formats. As well tapeless formats as tape formats (in combination with AJA, Decklink or Matrox)

It edits them all flawlessy and ProRes if needed, is an awesome i-frame codec.

If you don’t have a enough compositing power in fcp?
Get a Smoke.

[Alex Elkins]

[Paul Jay] “A new final cut pro won’t make your edits better.”

Of course not, but it should improve productivity. If the competition are getting the same results in less time (i.e. no transcoding, more realtime effects etc – all the technical stuff) then that eventually filters through to customers’ expectations and people using outdated systems can’t compete on price, which unfortunately is increasingly what drives revenue, NOT quality or operator experience!

[Paul Jay] “The fact is. Final Cut Pro can handle all formats. As well tapeless formats as tape formats (in combination with AJA, Decklink or Matrox)”
Yes it can, but at the moment the competition does these things faster, which means customers get more for their money. What people want to establish (guess at?!) is do we hang on and wait for an FCP update in a year, or do we jump ship to get ahead of the game? Apple’s approach of keeping quiet will lose them business (not just on FCP sales but on the high-end hardware too). The question is, do they care? Relatively speaking our custom isn’t worth much to them, so I think probably not.

Alex Elkins

Salad Daze Films – Freshly Tossed
Check out my latest addition to the Creative Cow Reels Section