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Something else to debate!
Thanks Oliver!
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
67 Replies
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You’re welcome.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
Good article, thanks for posting and thanks to Oliver for writing.
One comment on this thought –
“Among some users, many would love to cut the Apple chord, and I predict the Surface and Surface Studio are just the tools to enable that move.”
Untill ProRes gets replaced as a deliverable requirement, a large segment of editors will stick with OSX under duress. It makes no sense that this is still the case, but then many things in life are just accidents of history.
Herb Sevush
Zebra Productions
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nothin\’ attached to nothin\’
\”Deciding the spine is the process of editing\” F. Bieberkopf -
Oliver,
Do you have any hands on time with the project sharing in PPro? From what I’ve seen (just videos, no hands on time) it looks like editors still work in separate project files and you basically hit a ‘sync’ button that pushes your current project to the other editors and then they hit ‘okay’ to accept your changes. If there are any conflicts then you have to resolve them. This seems like a very clunky and less useful solution compared to Avid where everyone literally works out of the same project.
On an unrelated note, I agree that BM feels like a front runner to pickup MC, but I just can’t figure out what they would do with it. They’re putting so much time/money into morphing Resolve into an capable NLE that adding a competing NLE to their line up sounds too cannibalistic unless you think that Resolve will never be more than an finishing system with ‘okay’ NLE abilities.
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I too wonder what BM might do with MC. They recently bought Fairlight which will bring a lot of IP and software smarts to audio in Resolve plus a lot of interchange format smarts and FPGA experience so I certainly see the logic of that purchase.
But Avid? Not sure if I see as much advantage to BM as the Fairlight purchase. Depends on the price I suppose. Maybe the idea is like Fusion to have a send to/from function between MC & Resolve plus some IP and smarts with project sharing. Maybe BM sees market share for MC that overlaps rather than competes with their development of Resolve as an NLE.
Perhaps long term thinking is a super tool that has MC editing, Fusion compositing, Fairlight audio and Resolve grading all in a single master tool that can start and finish an entire project in one software bundle. This won’t be of much interest to single user laptop editors perhaps as it will need a grunty system and likely be best in a collaborative/ shared edit environment.
Overall I agree with Oliver that Win 10 & PC hardware will be an area that media professionals will be migrating to. The fact that a proprietary codec like ProRes has been embraced by broadcasters is a stumbling block. We all have to be DNx and .mxf capable these days so it seems like a more logical codec and wrapper to be embracing. Maybe as HDR deliverables come in there will be a new file deliverable definition which will not be QT based. At that point ProRes will lose its grip perhaps.
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As Creative Professionals it is always fun to speculate about the future of Computers and how we will interact with them. Sometimes the speculations become a reality but more often than not the future is unpredictable.
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[Michael Gissing] “But Avid? Not sure if I see as much advantage to BM as the Fairlight purchase.”
I would see it as buying marketshare in the editing space. Resolve really isn’t going gang-busters as an NLE. It can get the job done, but it’s not where the others are yet.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
Maybe Apple will buy Media Composer and then kill it.
Kidding, just kidding….
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Scott Witthaus] “Maybe Apple will buy Media Composer and then kill it. Kidding, just kidding….”
Wouldn’t be the first time they bought up and killed off within a short cycle. Nor are they the only company to do such a thing.
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[Andrew Kimery] “On an unrelated note, I agree that BM feels like a front runner to pickup MC, but I just can’t figure out what they would do with it.”
The rumor was that Avid EOLed DS (rather than selling it) because of some IP restrictions. What if the same is true with MC? What if you have to buy Media Composer, you also have to buy the entire Interplay family (or vice versa)?
It’s entirely possible that MC goes to a big broadcast-engineering company instead of a content-creation-tool company, or even that MC never finds a buyer with a real strategic interest.
Walter Soyka
Designer & Mad Scientist at Keen Live [link]
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
@keenlive | RenderBreak [blog] | Profile [LinkedIn] -
[Herb Sevush] “predict the Surface and Surface Studio are just the tools to enable that move.””
For photo editing/Illustration? Maybe. For compositing, drawing masks etc? Maybe. For video editing? No thanks… And that’s not an “Apple vs PC” statement. If the Surface Pro was a Mac I’d still have no interest. My hands are basically stationary on the mouse and KB, I have no desire to wave my hands around on a touchscreen day after day.
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~ My FCPX Babbling blog ~
~\”It is a poor craftsman who blames his tools.\”~
~I still need to play Track Tetris sometimes. An old game that you can never win~
~\”The function you just attempted is not yet implemented\”~
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