So there’s this rumor…

[Mark Suszko]

PleasePleasePleasePleasePleasePleasePleasePleasePlease BluRay….

[David Roth weiss]

[Mark Suszko] “PleasePleasePleasePleasePleasePleasePleasePleasePlease BluRay….”

I’m taking bets… I’ll give twenty to one odds against to anyone who wants it.

David Roth Weiss
Director/Editor
David Weiss Productions, Inc.
Los Angeles

POST-PRODUCTION WITHOUT THE USUAL INSANITY ™

A forum host of Creative COW’s Apple Final Cut Pro, Business & Marketing, and Indie Film & Documentary forums.

[Eric Pautsch]

Yep….aint gonna happen!

[Craig Seeman]

iLife 09 doesn’t even mention iDVD on the package. I think Apple is opposed to all optical media at this point. According to Apple I should just hand my clients a web link.

Alternatively one would expect a MAJOR overhaul of Compressor so it can handle export to all major (and minor) professional file formats for professional file based delivery.

I wouldn’t be surprised to see Motion incorporate some of Shake (one of the longest EOL products I can recall on the market).

I also wouldn’t be surprised if LiveType went away.

In any case the timing of such event makes sense. It probably wont be shipping but they’ll probably start the pre-order routine. Third party vendors can tout planed compatibility at NAB. SuperMeet would be the real show (really justifies that they don’t need a booth). Quicktime X I think is in the latest developer releases of Snow Leopard so WWDC would be the big “here’s the full integration with the new OS” week.

[Zane Barker]

[Craig Seeman] “I also wouldn’t be surprised if LiveType went away. “

Or just incorporated into motion.

There are no “technical solutions” to your “artistic problems”.
Don’t let technology get in the way of your creativity!

[Craig Seeman]

[Zane Barker] “Or just incorporated into motion.”

That’s practically the case as it is. LiveType Fonts work in Motion now and many of the prebuilt moves are also there.

I can see it going either way about incorporating Shake’s features though. After all, having SoundTrack Pro didn’t preclude Logic Express and Logic Pro in the market.

Shake’s getting replaced one way or another. I’m not sure if that’ll be part of this announcement unless it’s integration though.

BTW there’s always the possibility that the announcement isn’t about the “ProApps” but a Pro App which might be the Shake replacement if it’s to live as a separate app. I think that announcement would wait until closer to NAB though since I don’t see that kind of lead time necessary since there’s not a lot of “dependencies” (third party developers) at stake.

[Devin Crane]

The main reason Blu-Ray hasn’t made it to Mac yet is licensing, which BluRay just made a lot more simple and cheaper. That said Apple didn’t announce any new Drives with the Mac Pros last week.

I would expect a 64bit FCS, Motion, Compressor and so on along with an all new written FCP in cocoa and not another carbon version. With only a 2% gain over the latest MacPro’s are not enough to justify upgrading unless FCS is updated to run more than 2 processors.

[Craig Seeman]

[Devin Crane] “The main reason Blu-Ray hasn’t made it to Mac yet is licensing, which BluRay just made a lot more simple and cheaper.”

That’s only one reason and it may not be the main reason. Blu-ray’s DRM may mean a MAJOR overhaul in parts of the OS. Some say that this support may be part of the issue with Windows Vista.

I’d think able could support authoring discs without supporting playback but you can see how awkward that would be. Certainly Toast manages it though as does Encore on the Mac.

I really think Blu-ray DRM interaction with the OS is the world of hurt Jobs was referring to.

[Devin Crane] “I would expect a 64bit FCS, Motion, Compressor and so on along with an all new written FCP in cocoa and not another carbon version. With only a 2% gain over the latest MacPro’s are not enough to justify upgrading unless FCS is updated to run more than 2 processors. “

I think this is going to be a key part of the announcement and it’s why this is a “long lead time” event from announce to delivery. A LOT of third party support has to come with that and the developers are probably going to want to tie in such announcements to NAB.

Apple’s always been about smart marketing and the timing can really bolster hardware sales and third party hardware and software upgrades. It’s about the only, if not the best way to drive sales in this economy.

[Chris Borjis]

[Craig Seeman] “Blu-ray’s DRM may mean a MAJOR overhaul in parts of the OS. Some say that this support may be part of the issue with Windows Vista.”

but XP and Vista can decode the DRM now.

this DRM is not built into burnable BDMV disc builds anyways.

aside from licensing there really shouldn’t be any roadblocks.
if with toast 9 and a BD Burner you can burn right now, the only
thing really holding it up is an authoring app.

[Eric Pautsch]

Thanks Chris….Thats right! Which leads to the next question: Where is that tool? Is Apple going to spend the time and money to develop it? No way! It won’t sell anymore FCP suites, so whats the point from a business perspective.