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So there’s this rumor…
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[Devin Crane] “The main reason Blu-Ray hasn’t made it to Mac yet is licensing, which BluRay just made a lot more simple and cheaper. That said Apple didn’t announce any new Drives with the Mac Pros last week. “
That’s the official Apple excuse but IMO BR hasn’t been added because Apple feels BR is a competitor to the iTMS and AppleTV. If companies like Adobe, Roxio, and Nero can support BR so can Apple. It’s funny to see Apple taking a ‘wait and see’ approach when they were one of the first to push desktop DVD authoring and even touted the limited ability to burn HD-DVDs as a feature of DVD SP.-A
3.2GHz 8-core, FCP 6.0.4, 10.5.5
Blackmagic Multibridge Eclipse (6.8.1) -
[Andrew Kimery] “Apple feels BR is a competitor to the iTMS and AppleTV.”
The problem with this reasoning is that by and large most of us can’t use either of the above as an alternative since they don’t target the typical “market/client” for most of us.
I’m going to hand my client a video by uploading to iTunes? I’m going to encode a file for the AppleTV they don’t have? I’m going to force them to buy an AppleTV? I’m going to downconvert 720p60, 1080p30, 1080i60 files to 720p24 files for the AppleTV they don’t have?
Mind you, we’re talking about delivery of something produced in FCS for professional use. Are must of us choosing between commercial distribution of Blu-ray disc vs iTunes? If it’s for mass distribution then the client is calling that shot, not us in most cases.
Now consumer playback is another story and sure Apple would want you to rent/buy from iTunes and play on your AppleTV rather than rent or buy and play on your Blu-ray player but iTunes/AppleTV can’t compete in quality (given the 720p24) with a Blu-ray disc even in that market.
Most of use are producing discs for clients for presentation or limited business distribution. iTunes and AppleTV have no value nor can compete in this market. They aren’t designed to.
Not supporting Blu-ray playback might be a consumer strategy but not authoring discs for business clients is not really related.
I still think something “else” is preventing them (real or imagined) from supporting Blu-ray authoring/encoding/burning and I don’t think it’s the cost of playback license for commercially produced DRM’d discs.
BTW as professional producers using FCS what if WE ARE ASKED to author a commercial Blu-ray title? Apple’s lack of support damages their ProApps in that market. I just don’t think Apple’s strategy is to that. Again, something else has to be a factor.
As far as ProApps is concerned I just don’t see iTunes and AppleTV entering into Apple’s decision.
I’m wondering if the implementation of HDCP (Hi bandwidth Digital Content Protection) on the miniDisplay ports is/was part of the issue. Again this would seem to be consumer playback related and not authoring non DRM’d material which is what most of us are doing. Maybe we’re missing some less obvious connection.
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Apple wouldn’t be the first company, nor the last, to hamstring Product X in an attempt to protect Product Y and I don’t think ProApps users are at the top of the list in Apple’s planning. IMO the ProApps are a prestige piece for Apple but their big bucks right now are from consumers and they know it. In the past two years there hasn’t been a significant update to FCS 2, but there have been two AppleTVs, two iPhones (the development of which was top priority at Apple even delaying Leopard), a multitude of iPods, the iPhone App store, expansion/transformation of .Mac into MobileMe, expansion of iTMS services, and the infamous QT 7.4 update that allowed people to rent movies from the iTMS but broke AE.
If Apple was more ProApps centric I figure we’d have an Apple mouse that could be used w/Color, more expansion slots in the towers, FW ports that didn’t all share the same bus, consumer-only updates that didn’t mess w/professional software, a fix for the gamma shift problems, more timely updates of the ProApps, etc.,.
Adobe and Avid have stepped it up recently I hope Apple responds in kind.
-A
3.2GHz 8-core, FCP 6.0.4, 10.5.5
Blackmagic Multibridge Eclipse (6.8.1) -
But don’t all companies have a development cycle of 18 to 24 mos.? So I expect significant upgrades to the proApps this year including DVD Studio.
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Apple has shown no inclination to do anything with DVD development.
All the best,
Tom
Class on Demand DVDs “Complete Training for FCP6,” “Basic Training for FCS2” and “Final Cut Express Made Easy”
Author: “Final Cut Pro 5 Editing Essentials” and “Final Cut Express 4 Editing Workshop” -
Personally I could care less about Blu-Ray right now, what i do care about is rendering a 1 hour timeline in less than 3-4 hours utilizing more than 1 1/2 processors to do it. Especially when I pay a premium for an 8 core machine.
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I don’t think the BR issue is related with licenses or software.
I think that with the solid memory coming, BR have no much future.
I bought a BR burner one year ago to archive the rushes f my EX-1.
I’m sure that before two years I’ll be archiving in some kind of Flash card or so.
Prices of the memory is going down. BR media remains the same price that one year and half ago.
Rafael(and here some clips for the friends: https://www.vimeo.com/2694745 )
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Well, it looks like this March 24th event is now a March 17th event, and it’s devoted to the f-ing iPhone. So much for an update for Final Cut.
https://www.maclife.com/article/news/iphone_os_30_event_march_17
Winston A. Cely
Editor/Owner | Della St. Media, LLCMac Pro 3GHz Dual-Core Intel Xeon
4 GB RAM | Final Cut Studio 5.1.4 | Aja Kona LHe“If you can talk brilliantly enough about a subject, you can create the consoling allusion it has been mastered.” – Stanley Kubrick
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Do you have clients? Do you do short and long form projects? Do clients request that you edit in HD? Do clients at the end of a session want a copy of said long/short form to watch at home or the office? If so, “solid memory” is not part of the solution at this time and probably wont be for a while….
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it feels like the two events are unrelated.
at least from the way the rumors are presented …is it “happy March” at Apple this year?
Hector Berrebi
Schibber Group
prePost Consulting
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