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Recreating the ‘AT&T Train Commercial Effect’
Hello all,
I’m about to shoot a short video and I need some ideas from all you film enthusiasts! To begin with, watch the video and the ‘rewind’ effect I’d like to mimic…
https://www.youtube.com/watch?v=aiCq1ZMOa-w
What I want to do is create a fast forward effect, instead of the rewind effect… which is, essentially, the exact same effect. So what I need to know is just that… how to create that effect. There is obviously some color correction, some lighting effects, and various other alterations but what IS the rewind – just a bunch of pictures/videos smushed together with some kind of turbulent effect?
I could easily make the classic, cheesy, time remapping-fast-forward, then slow to normal speed with a bunch of DJ scratching effects… I want to know how to make such a CLEAN, powerful, believable effect!
Any ideas or knowledge you can share WILL BE GREATLY APPRECIATED!
By the way, I have the Adobe Production Premium Suite. Premiere, After Effects, Photoshop, Soundbooth.
THANK YOU!!!
Mitch Spicer
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1 Reply
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[Mitch Spicer] “There is obviously some color correction, some lighting effects, and various other alterations but what IS the rewind – just a bunch of pictures/videos smushed together with some kind of turbulent effect?”
It’s tough to tell on YouTube, but it looks to me like a filmstrip of images being pulled through the gate. There’s also some subtle movement on the Z-axis as it settles in and out of high-speed rewind.
I think the sound design really sells the effect in this spot.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
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