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Reactions to Apples business model
Imagine the reaction of the photographers who have organized all their photos in Aperture, when Apple decides also to trash this professional program.
Imagine the reaction of creators of professional programs for Mac that rely on a MacPro; Smoke, Resolve, Protools – or the companies that have developed specific hardware for Macs; Small Tree, Aja, Red Rocket, when Apple decides to discontinue the MacPro.
Imagine how many of us professional editors, that will shift to Windows based computing in response to Apples disloyalty to the community that help them grow into a toy company. Thank God for PPro and MC being cross platform…
– No Parking Production –
2 x Finalcut Studio3, 2 x MacPro, 2 x ioHD, File Server w. X-Raid
…. and FCPX in the garbage bin -
50 Replies
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We will survive unless you don’t want to.
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[Morten Ranmar] “Imagine how many of us professional editors, that will shift to Windows based computing in response to Apples disloyalty to the community that help them grow into a toy company. Thank God for PPro and MC being cross platform…”
I would imagine that Apple have considered this, when deciding on their path forward. Do we think they’ll be particularly bothered?
“My Name is Steve and I’m an FCPX user”
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[Steve Connor] “I would imagine that Apple have considered this, when deciding on their path forward. Do we think they’ll be particularly bothered?”
apple carefully devoted the first half of this decade, and every day in the nineties, to a user base that kept them going – the real problem everyone is having is that we thought apple was definitively different in its approach and basic belief with regard to the creative arts and technology. God knows their advertising told us so. but that was wrong, it was just happenstance.
Apple are jettisoning, with incredibly loud whooshing noises, the hardware and software basis for the pursuit of the professional creative arts on their hardware and software systems.
they were a company founded on the expression of the creative arts. From steve’s calligraphy class drop in on down through adobe, aldus, the laserwriter, quicktime, desktop publishing and then, god love it now, FCP.
the problem is that the company we hold in our minds doesn’t exist today. Our old apple got eaten completely by a new apple.
In that you are right steve: this Apple couldn’t give a tupenny damn for the woes they are visiting on their old crowd.
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
Imagine the reaction when AJA, Blackmagic, Matrox Video I/O can now be sold to the entire Mac lineup rather than what must be the smallest subset of that which are MacPros.
Imagine the same for RAIDS which were focused on PCIe and can now support the entire Mac lineup.
Imagine the professional editor who now can take their Video I/O and RAIDS with them wherever they have a current Mac even if they only have iMacs and Minis at home or MacBookPro/Air on the road.
Imagine someone with talent and ambition just starting out who can only afford to get a MacMini $599, BM Intensity Extreme $299, FCPX $299 and at least work on their skills and take on small jobs in one of the worst economies since the great depression. Imagine all the small businesses who might now be able to budget for small in house video production.
Why just imagine that!
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Imagine that this was something you could do all along, using an Aja IO HD or a Matrox MXO2 along with external FW or Esata Storage (with an express card slot, before Apple axed that, too, from the 15inch lineup).
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[Frank Gothmann] “with an express card slot, before Apple axed that, too, from the 15inch lineup”
That was 2008 and what we have is much faster and far more pervasive in the Mac lineup that just 15″ and later only the 17″ MBP. So no, you could NEVER do this all along NEVER the the entire Mac lineup and NEVER for as little as $299 using the Blackmagic Intensity Extreme. The Video I/O and RAID market is now open to the ENTIRE line. You’re not locked into purchasing any specific Mac. Anyone who chooses any Mac can use these devices even if it’s just a stopgap until they have access to a more powerful Mac.
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Aindreas, I don’t mean to sound pollyannaish, but you seem so fearful and hopeless about this.
In this instance, the old axiom of other doors opening is certainly also true.
For instance, if we simply don’t need Mac Pros going forward (which I’m sure is in the immediate future) and the dawn of TB represents the beginning of a more modular system (of iMacs, mac Minis, Powerbooks, large screens and peripherals) that is faster and more powerful while also being more flexible – how is that a bad thing?
I’m not talking about the EOL thing, and the industry needs are long established. I’m talking about the advent of an advancement in computing and user experience from a company built on a visionary foundation.
But regarding Color and STP. Color was an old program (by new standards) and I completely understand why they wouldn’t invest in creating a new 64 bit version of something not pivotal to their future. It was never well implemented with FCP, the interface was not Apple at all.
STP was simply a prosumer audio tool that lived in the nether world of a real DAWs and internal audio mixing. You can do much better audio right now in FCP X than you ever could in STP.
Once you get into (at least once I got into) FCP X you begin to see how powerful and, yes dare I say it, fun it is to work with. I like fun. Creative should be fun. And it is, in fact, only going to get better.
Mistakes and frustrations aside, there are a lot of opening doors right now too. It’s not all apocalyptic.
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Exactly Craig. We’re seeing an advancement, not a retreat or capitulation.
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well, I just sort of want to keep kicking apple – in a gnats left boot on a lumbering giants left arse cheek fashion.
I’m not feeling hopeless Jim – I’m annoyed.
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
Craig,
He either can’t see it or won’t see it.
I will say that my mailbox is getting constant inquiries from local editors clamoring for options to help them learn X, so I’m comfortable that we’re actually on to something here.
Sooner or later all the folks who come here to moan about how Apple has ruined their lives will go to the Premier and Avid boards to piss and moan about how badly they are being treated there – because complaining without proffering constructive alternatives is just a manifestation of the “victim” state of mind, nothing more.
This board is more about the future these days. That we still get the occasional “they’ve ruined EVERYTHING! Post will fade.
My 2 cents, anyway.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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