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rates according to output
I have a question regarding different rates for different media or bandwidth (?). I know that studios/individuals use different rates, or set up different budgets depending on the output (internet, tv) and also on the ‘bandwidth’ of the product (local, national, global). I guess it’s a licensing issue (?), which I’m not familiar with.
Are there any guidelines or resources that explain how studios set up their budgets according to these criteria?
I hope I made question clear (English in not my native tongue)…thanks
Mike