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Proper disclaimer for TV commercial “free drawing”
Hi Folks,
Not sure if this is the right forum but here goes…
I’m creating a TV commercial for a client who is offering an in-store monthly drawing for a prize. Can anyone chime in and let me know if there’s a blanket disclaimer I should use? It’s for a mattress store and he’s giving away a set of high-end pillows. I don’t know how important this is but in this litigious world we live in it might be wise.
Thanks,
RichRich Sigerist
RSVP Creative
Ventura, CA -
2 Replies
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If the customer is required to do something specific to get the pillows, make sure and mention that in the disclaimer. Is there a time limit or a numerical limit to the giveaways? Is there a certain $$$ value that needs to be met? A certain model number? Be specific. You can always add the universal “See dealer for details” at the end of the disclaimer. When in doubt, consult an attorney
E=MC2+/-2db
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Thanks Tom.
Much appreciated.
-RichRich Sigerist
RSVP Creative
Ventura, CA
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