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ProApps not for sale – Official!
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27 Replies
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Yikes!!! The last time I heard a comment like that was from the president of Discreet speaking to users about its Edit* NLE, when he said, “we are 100% committed to the Edit* product and we see a bright future…”
Not long after that the product was “End of Lifed.”
David Roth Weiss
Director/Editor
David Weiss Productions, Inc.
Los AngelesPOST-PRODUCTION WITHOUT THE USUAL INSANITY ™
A forum host of Creative COW’s Apple Final Cut Pro, Business & Marketing, and Indie Film & Documentary forums.
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I take any statement like this with a grain of salt.
A few years ago Pinnacle assured all of us at the ProMax Digital Cafe that CinéWave for FCP was going nowhere. Immediately after NAB that year the product all but disappeared as Pinnacle went full Windows and then Avid completed the purchase.
After Avid purchased my favorite RAID manufacturer, Medéa, Avid top brass called me personally to assure me that Final Cut Pro users would still be able to get those great Medéa hard drive arrays I had been using for about 8 years. Hmm, let’s look at the specs of those Avid RTR arrays:
Supported editing applications: Avid Liquid Chrome HD, Avid Liquid Pro, Avid Xpress Pro (with or without Avid Mojo), DS Nitris, Media Composer Adrenaline, NewsCutter Adrenaline, NewsCutter XP (with or without Avid Mojo), Symphony Nitris
Nope, don’t see Final Cut Pro mentioned anywhere.And finally, Apple basically wanted me to shut up when I discussed the fact that they were not going to have a booth at NAB 2008 and how I thought that was a very bad move and a sign that there would be nothing new this year. “We will absolutely, positively have a booth at NAB.” You know how that one ended. No Booth and……. Final Cut Server. Yeah, that’s what i was clamoring for.
Honestly sometimes a statement like this is more a kiss of death than good news. I honestly don’t care what happens to it, just so long as it doesn’t get killed by Apple or whomever might buy it.
Walter Biscardi, Jr.
Biscardi Creative Media
HD and SD Production for Broadcast and Independent Productions.STOP STARING AND START GRADING WITH APPLE COLOR Apple Color Training DVD available now!
Read my Blog!
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In many ways I was kind of hoping it was true. In one of the iterations of the rumour I’d heard Grass Valley was a likely buyer.
I think FCS could really benefit from the mentorship of an organisation that has a heavily vested interest in professional video and broadcast. At the moment I tend to think that it sort of lacks that. There’s so many things FCP does well, and so much promise, but quite a few big and sort of fundamental things that just sort of get ignored.
–Edited to add:
I saw in that article it said, The report continues to explain that Apple took 49 per cent of the US professional editing marketing (Avid took just 22 per cent) last year, and the article it is quoting says, According to research specialist SCRI, in 2007 Apple took 49% of the US professional editing marketing with Avid trailing on just 22%.I was trying to figure out what that actually means, it seems like people might read it as FCP has 49% market share, while Avid has 22%, which seems unlikely. But I assume it’s talking about sales, 49% of units shipped were FCP, 22% were Avid. But then what does the ‘US professional market’ mean? Are they surveying a professional market, or assuming that the product is only being purchased by the professional market?
I may never know, because it looks like the report it was based on costs more to read that it would cost to buy Final Cut Studio (the report is $1,450).
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Last year at NAB, Apple said they had 800,000 registered users of FCP. This year they have over 1 Million. Being very conservative, if we assumed that 100,000 of those where new purchases of FCS, that would have generated almost $130,000,000 in revenue for Apple. This doesn’t even take into account new workstation purchases for recent converts. Surely this can’t be chump change, that they would say goodbye to…. or could they?
Question 2: If Final Cut died on the vine… where would you go? We just now purchased Adobe Production Premium… It was cheaper to buy that rather than purchase Photoshop and After Effects separately. Let’s see what else is in the box… Look here’s Premier Pro!!!!
Don Walker
First Baptist Church TexarkanaJohn 3:16
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[Don Walker] “Question 2: If Final Cut died on the vine… where would you go?”
Man, that’d be a tough decision. I don’t even want to think about it.
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PPro is the natural migration really, rather that than Avid.
Steve Connor
Adrenalin TelevisionHave you tried “Search Posts”? Enlightenment may be there.
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[Steve Connor] “PPro is the natural migration really, rather that than Avid.”
Oh yeah? And just how do you plan to capture your video?
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[Steve Connor] “PPro is the natural migration really, rather that than Avid.”
if Sony would iron out the little issues (no cmx edl etc..) with Vegas thats where I’d go. I and my colleagues have not experienced very good stability with premiere pro unfortunately.
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Grass Valley in a way doesn’t exist anymore. The name is owned by Thomson and they now brand what were Philips Diamond Digital production switchers with the Grass Valley name. Those switchers replaced what was a fairly new line of switchers called Zodiak. They is still selling their Kalypso line, but it’s been around since 1999, and word of new switcher developemnt has not been positive so far. Any newly developed products are probably coming from Germany, not Grass Valey.
I still contend that the rumor was started by a competitor. Of all the potential suitors for ProApps, which one would elicit the most negative reaction from future FCP customers?
Of all of Apple’s competitors, which one would gain the most from a cloud hanging over FCP? The chief engineer at my station calls that company “Livid”, and for good reason.
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AJA will have Kona support for PPro soon. That will make running PPro on a mac a little easier.
-Russ
Russell Lasson
Kaleidoscope Pictures
Provo, UT
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