ProApps not for sale – Official!

[Martin Baker]

February:
Frank Capria publishes the rumour that Pro Apps is for sale on the provideocoalition.com blog. Comments are mixed. Some say it may be a positive move, others dismiss it as pure FUD (Fear, Uncertainty and Doubt).

April:
NAB comes and goes without any announcement of a sale and Final Cut Server ships.
Frank Capria announces he’s joining Avid as a product designer.

May:
Apple takes the highly unusual step of categorically denying that Pro Apps are for sale.

Martin
Digital Heaven, London UK
Unique plug-ins and tools for Apple Pro Apps
———-
Avid2FCP
For Avid editors learning FCP

[Walter Biscardi]

[Martin Baker] “Frank Capria publishes the rumour that Pro Apps is for sale on the provideocoalition.com blog.”

[Martin Baker] “Frank Capria announces he’s joining Avid as a product designer.”

And that’s pretty much all you have to know about that rumor.

Walter Biscardi, Jr.
Biscardi Creative Media
HD and SD Production for Broadcast and Independent Productions.

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[Ron Lindeboom]

This type of marketing has hurt Avid’s sales of the old Medéa stuff as Avid has a history of making things that use ROM tweaks (and other coding tricks) over the years to assure that Avids require Avid drives, etc.

The residual after effect of all this is that when users see only Avid products listed in the marketing, they look elsewhere — not always ready to trust that they will work under the circumstances in which users find themselves operating in.

Right or wrong that is the perception, and in a marketing war, perception is everything.

Ron Lindeboom

[Paul Dickin]

Hi
Not according to Bob Cringely, today, hehe….
So why, then, was Apple quietly shopping around its entire professional application business to prospective buyers at the recently completed National Association of Broadcasters show in Las Vegas?
https://www.pbs.org/cringely/pulpit/2008/pulpit_20080502_004815.html

[Steve Connor]

and so it rumbles on……

Steve Connor
Adrenalin Television

Have you tried “Search Posts”? Enlightenment may be there.

[Craig Shields]

I mean really, does that sound like Apple? The most secretive company ever to shop around at NAB? Maybe I’m wrong but it goes against all logic for me.

[Richard Cardonna]

I think a sale of Apples pro apps would be good for Apple and whoever purchased it. Remember apple is now Apple and not Apple Computers like it was before.

The resourse Apple invest inFCP can be used for other products and which ever company purchased fcp would automatically have over a million customers so it would not be a bad deal. Or Apple could just license it and make money without moving a finger.

That said Fcp is an old code and imop very disorganized and badly in need of updating. So maybe there is some truth to the rumor Or maybe they are working hard to update it with new code for 64 bit os.

But again Lets see? discreet, Velocity, Speed Razor all great cutting edge NLE apps that had suits say “Closing! nay”

I hope the best for all

Richard